Brand Messaging for New Businesses

It is important to have a cohesive brand message throughout all of your marketing, advertising and promotional materials In business branding, the name, the design, a symbol or a message that a company uses in all of its marketing collateral is what sets it

Creating Your Personal Brand

Personal branding is a very unique and rewarding concept although it doesn’t always apply to all types and styles of businesses. Determining whether to create and promote a personal brand versus corporate branding is a matter of deciding what results you want to have

Creating Your Corporate Identity

Businesses should be very careful when setting up a new business image or redesigning an existing one because they realize they’re creating an overall experience. That’s what happens when a business decides to form a corporate image or identity. The choice of everything including