Whether you manage a small business or a large publicly traded company, chances are internet marketing is either already a large part of your business model or it’s been on your mind for quite some time. If you’re still a little unsure of the benefits of internet marketing, online marketing, SEO, PPC, or Social Media marketing, we’re going to take a step back and break things down for you.
The power of Google
Google processes over 3.5 billion searches per day. If you’re a smart business owner, you may want to turn up on the first page for some of those searches. If you’ve landed on this page, chances are you used a search engine to get here. What does this mean? Well, two things. 1. This means that even the best internet marketing companies couldn’t run without implementing their own internal internet marketing strategy. 2. It means that if we were able to effectively get you (one of our potential customers) to visit our website, we can get your potential customers to visit your website.
Internet marketing has become a broad term, and we understand that many business owners still have a slew of questions about how it works. Although there’s a lot that goes into a complete internet marketing strategy, it can really be broken down into 3 main components.
What do I need to start marketing online?
The first is Search Engine Optimization (SEO). Search engine optimization is the art of creating content, using keywords, and implementing other web components to your site that will get it to the top of search engine results when users are searching for the specific products or services you sell.
The second part of Internet Marketing is Pay Per Click (PPC) Advertising. Similar to buying prime ad space on the front page of a newspaper where you know people will see it, business owners have the option to pay to be on the first page of Google, Bing, and other search engines at very reasonable prices. The beauty of PPC Advertising is just like the name suggest, you only pay when someone actually clicks on your ad. While thousands may see the ad and decide to pass it by, someone who is interested in your product or service will actually click on the ad which takes them to your website. Only on the internet are you able to advertise only to those who are already looking for the product or service you sell. Advertising in the newspaper, through direct mail, billboards, and TV commercials are often a shot in the dark. In the world of internet marketing, a user has to actually type what they are looking for into Google or Bing in order to see your ad. No amount of money spent on a TV commercial could ever put your ad in front of ONLY the people who are already in the market for your product.
Is internet marketing expensive?
The third piece of the internet marketing puzzle is Social Media Marketing and like SEO and PPC, you can either create a strategy in hopes to attract customers to your Facebook or Twitter page or you can purchase advertising space that will be shown to customers with interests that relate to your business. Both are effective and a good internet marketing strategy should consider building a presence on Social Media. Social media marketing is the closest a business owner can get to word of mouth referrals in a digital space. Social media marketing also give you a chance to interact with potential customers, answer questions, share cute jokes, and have some fun with their marketing efforts in a way that may look unprofessional in any other arena.
If all the pieces of the puzzle are combined, almost any business can expect a high level or ROI if their internet marketing is handled by experienced professionals. No two businesses are exactly the same, so talk with BMGcreative and we’ll come up with a custom internet marketing strategy designed specifically for your business. Don’t let 3.5 million Google searches go to waste for one more day. Give us a call and let us help make the search engines work for you, not against you.
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