At BMGcreative Marketing, we get a lot of questions about local SEO vs. national SEO. Most people think that they have to choose between the two and the truth is not only is that not necessary, it’s actually quite impossible. However, there are certain things we can do to make sure that a small local business not only ranks better, but gets more targeted local customers as opposed to national customer that are outside of your service area.
You don’t have to choose
So let’s take a step back. Let’s say for example, you own a small business that only sells products or services to customers within a 30 mile radius of your physical location. Then you want local SEO, right? Wrong! You want the best and most targeted SEO strategy possible, even if that includes people outside of your 30 mile radius finding your site through internet marketing efforts. Why? Several reasons. The first is you may want to attract customers who are out of town at the time, but still looking for products and services near their home. Maybe you potential customer, especially those living in the Fort Lauderdale area, have two homes and they are searching for products and services near their Florida winter home, even though they’re currently living in their summer home up north. The other reason is that when it comes to organic SEO efforts, website traffic attracts more traffic. A good SEO effort will give your traffic exponential growth and if you’re ranking for a keyword nationally on the second page of google, chances are you’ll rank much higher if the user searching for your business is within a 30 mile radius of your business.
I want local traffic only
You might be thinking to yourself, all that is great but I REALLY want local SEO traffic only and I don’t care about anyone outside of my area finding me. Unfortunately, there is no way to stop a search engine from ranking you for a product or service nationally. However, there are several ways we can change our local SEO strategy to keep that national traffic to a minimum. BMGcreative Marketing has helped many happy clients implement a strong local SEO strategy by focusing only on specific areas where you, as a business owner knows that your most valuable clients or customers live. We’ll use area specific keywords and backlinking strategies to make sure as much traffic as possible coming to your site is from users that are within the range you tell us to use.
Give us a call today and speak to a local SEO professional at BMGcreative. We’d love to discuss your local SEO options and explain in detail what we can do to bump up your local traffic and start getting you not just clicks and traffic, but the RIGHT clicks from the right users who you can easily convert into customers.