Mobile & Responsive Web Design

Mobile Responsive Web DesignMobile devices are outselling PCs these days, but they are not replacing the desktop experience – they are extending it.

People start a task on one device and pick it back up on another. You might be in the middle of sending a long email on your desktop computer when you realize it is time to leave the office, continuing to write the email on your drive home using a voice-to-text application on your mobile device. Your work should not depend on where you are and what device you are using, same goes for your consumers user-experience on your website. This new behavior pattern requires a different kind of website design thinking that is focused on consistency, device optimization and clear communication flow and navigation.

So what is responsive website design?

It is an approach to website development for optimal viewing experience across different size devices. This type of programming has been around since 2011 but became popular in 2014 as personal viewing devices were on an exponential rise. Business began leveraging the responsive web design format to save costs on developing multiple sites and mobile applications for different size screens and applications, let alone the time involved for updating one piece of content across all experiences. Responsive web design enables the website layout to respond to its viewing environment through the fluid shift of proportion-based grids that adjust image and font sizes with their corresponding placement. (Tech talk translation – There is a mathematical science that co-insides with special coding languages)

It is important for your website to adhere to the fundamental principles and best practices of responsive web design techniques, but it is equally as important to deliver the right content in the right context. This is where businesses will see a major different in responsive web design strategy between an independent freelancer and a marketing agency. The qualified freelancer will have the skillset to deliver your website in a responsive design format but an agency is qualified to a different degree, in that they strategically design the moving content to appear in the most relevant application of your business needs across multiple devices.

Think about it… In desktop view, you have the largest content viewing capabilities where multiple parts of your business presentation, navigation and calls-to-action are in a single view. As you scale down the size of your screen to a laptop or tablet, your immediate content view is cut in half. You must prioritize what content adjusts in size, shifts below other elements and ensure that your messaging and calls-to-action remain in relevant placements for optimized effectiveness. Keeping this mission in mind, now imagine how this content scales to the smallest viewing capabilities of a mobile device. This is often the moment of truth, where businesses have already been educated on the importance of transitioning their website into responsive web design format, but know understand the significance of responsive web design strategy – thus entering marketing agency or full-service web design agency.

“With over 140 different viewing devices to-date, mobile devices aren’t just an industry trend; they’re a revolution changing our culture. – It’s time for your business to join the revolution online or bust.” – Grif Blackstone

It is important for your website to adhere to the fundamental principles and best practices of responsive web design techniques, but it is equally as important to deliver the right content in the right context. This is where businesses will see a major different in mobile responsive web design strategy between an independent freelancer and a marketing agency. The qualified freelancer will have the skillset to deliver your website in a responsive web design format but an agency is qualified to a different degree, in that they strategically design the moving content to appear in the most relevant application of your business needs across multiple devices.

Think about it… In desktop view, you have the largest content viewing capabilities where multiple parts of your business presentation, navigation and calls-to-action are in a single view. As you scale down the size of your screen to a laptop or tablet, your immediate content view is cut in half. You must prioritize what content adjusts in size, shifts below other elements and ensure that your messaging and calls-to-action remain in relevant placements for optimized effectiveness. Keeping this mission in mind, now imagine how this content scales to the smallest viewing capabilities of a mobile device. This is often the moment of truth, where businesses have already been educated on the importance of transitioning their website into a mobile responsive web design format, but know understand the significance of responsive web design strategy – thus entering marketing agency or full-service web design agency.

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