What started as a brick and mortar sporting goods store in 1974, has grown into the most popular store and online retailer of University of Miami merchandise. AllCanes understood that if they wanted their legacy to continue, they must keep their website updated, not only with product offerings and engaging content but keeping their technology solutions updated as well.

AllCanes logo

BMGcreative updated their eCommerce solution to best practices and redesigned the website to be in responsive web design, enabling the website to adjust across viewing devices for desktop, tablet and mobile. To enhance the user-experience, BMGcreative refreshed the graphics, updated the site layout and implemented strategic calls-to-action for driving product and promotion awareness. Additionally, enabling the online visitor to easily navigate the site and get comfortably lost while searching through products, blog, allCanes history, sporting news and more.