While many marketers do not realize it, every day email marketing is tested against social media marketing.  Social media marketers tout the method as being far more personal, much less intrusive, and all around better than email.  Still, most businesses from in-home to Fortune 500 corporations still invest in email.  Email marketing still remains to [...]

Great calls to action in your email marketing campaigns definitely do not just happen on their own. For starters, you need to clearly identify what you have to offer, how you want to communicate that to your target audience, and plan to send it out at the right time. So how do you create great [...]