While many marketers do not realize it, every day email marketing is tested against social media marketing.  Social media marketers tout the method as being far more personal, much less intrusive, and all around better than email.  Still, most businesses from in-home to Fortune 500 corporations still invest in email.  Email marketing still remains to [...]

There is no lack of controversy on social networking ROI. Social media revenue attribution is tricky given the actuality of Facebook and other social networking webstites privacy configurations and such. This challenge is the same for many word-of-mouth customer behavior. For example, how easy is it to attribute a buyer visiting a new surf shop because [...]

Facebook has done it again!  There really is no stopping this freight train.  Currently, social media marketing on Facebook ads allows business pages to target their audience based on location and language.  But, according to TechCrunch, Facebook is developing more organic targeting options for your Facebook advertising.  The information from TechCrunch referred to new targeting [...]

Getting a real SEO marketing expert or company on your side can seem like an uphill battle when so many out there are advertising like crazy, telemarketing and soliciting every business they can possibly reach to tell them that their website is not being found on Google. No business owner wants to feel like they [...]

So many businesses want to get involved in Social Media Marketing. They see their customers and target audience are using all kinds of social networking platforms to communicate with each other….with the companies they like….and maybe even their competitors. If you are not an avid user of social networking and you want know what comes [...]