Content creation is one of the biggest hurdles small business owners face with their marketing strategies. Having timely content creation is critical to make sure the rest of your online marketing efforts are paying off.
Studies have shown that 61% of marketers struggle to create content because it takes too long to create. Of those, only 44% have any kind of content marketing strategy in place.
Creating a calendar and setting up a schedule a month in advance will help you avoid falling behind. It takes just a few minutes to create a calendar and plan a month’s worth of posts. Once you know what you’ll be writing about, you can work on posts in a logical order and you’ll already know what you will be writing about. That will save time in brainstorming, and you can focus on writing about what you know.