If your website is outdated, it is time for a fresh design that speaks to your target audience. When it comes to a website redesign, something new and different, even radically so, can really transform your site into something spectacular that you can be proud to show your customers. There are several reasons you may want to update your web design – whether it is to move to a CMS (content management system) or because you are rebranding or just because you want something that is current and relevant. If you do not know exactly where to begin, we can help! We’ve created this Website Redesign checklist to make your job a heck of a lot easier.
1. Benchmarking your current website’s metrics.
This is important so that you can set some future goals and know where you started vs. where you are heading. Record or track the number of visits, visitors, time spent on the site, bounce rate, SEO rankings for your keywords, number of leads you are getting, and if applicable, the amount of sales you are getting on a month to month basis.
2. Set goals.
Be very clear about why you need a website redesign and link that to results you can measure. Do you want to convert more sales? Do you want to incorporate something that is not already there? Do you need better SEO? Do you need more flexibility?
3. Avoid losing current keyword rankings.
Find out which pages are ranked highly for the most important keywords and ensure those are kept in tact when your new site launches. If this important step is not taken, you will have to start all over again to get to the top of the search engine result pages!
4. Create valuable content that your target market is searching for.
While your new website design is being completed, take that time to revamp your current website content with fresh, new copy that will be of great value to your visitors. Remember, the more relevant and informative your content is, the more your visitors will value your site and the more the search engines will love it. Don’t forget the all important Calls to Action!
5. Incorporate a Blog
If you haven’t already jumped on the blogging bandwagon, now is the time to start. The constant updated content is excellent for SEO and driving traffic to your site and gives you the “street cred” you deserve. Be the authority in your industry and let your competitors and customers know you mean business! Make sure your new website design includes a blog that you can easily update yourself.
Try not to get caught up only with how your site will look – focus on how it will work for your needs to ensure the best end result.