10 Reasons Video Content is Critical for Success

10 Reasons Video Content is Critical for Success

The internet is a fast-paced environment these days due to smartphones playing a dominant role in how people interact online. Many people check their phones quickly and scroll past a sea of words in their feed. Unlike the “old days” where it was a commitment connecting to the internet — attention spans are relatively low and thus marketing that grabs attention is absolutely critical. Looking into a full-service video production company will drastically affect success in the long run.

Video has been an extremely effective way for companies to gain attention for their marketing. In fact, video is 600% more effective than simply using words; A picture is worth a thousand words as they say! Here are 10 reasons why video content should be utilized in marketing

"Video is 600% more effective"

1. People Generally Prefer Video

Humans enjoy visual spectacle. Reading is fine, but it has been proven that video will capture and hold attention longer than plain text. 75 million Americans watch videos daily on various websites, creating a huge opportunity for marketing.

2. Videos Get More attention

The word “video” sparks interest in a link. It is easier and more engaging for people to watch what you have to show. Simultaneously, if people are visiting your website, having an engaging and informative short video front and center will get your point across more effectively over a wall of text explaining the same thing.

3. Attention Spans Are Not What They Used to Be

There is an entire ocean of companies trying to get themselves out there, many are glossed over unless something eye-catching comes up. A lot of people are willing to view a 1-2-minute video before moving on. It is quite important to ensure a video meant for marketing is short, engaging and to the point.

4. Videos Are More Memorable

There is a huge contrast in how people remember what they read vs what they had watched. On average, people will remember 10% of the info they had read vs 95% for video. Videos may take more effort to produce, but they are more effective in delivering your message.

5. YouTube

This colossal giant of a video website has over 1 billion users. Many of them are young and treat YouTube as their television during this cable cutting time period. There is an opportunity for companies to expose themselves to such a large pool of people on the website.

6. Twitter

Around 82% of Twitter users engage with video content. As a company, providing content to view in the endless sea of text that folks scroll right past will turn significantly more heads.

7. More Sharing

Sharing is caring and there is a whole lot more sharing with video on social media. There is a staggering 1200% increase in sharing with video over text.

8. More traffic

If you have a website or are planning on setting up one, embedded video on the home page can potentially generate 55% more traffic.

9. Convenience for The Consumer

Many videos on mobile are watched without sound. 85% of videos on Facebook in fact. Adding captions and creating strong visuals that deliver your message will enable a convenient viewing experience that your potential customers will likely enjoy over text when trying to keep quiet!

10. Increased Landing Page Conversions

Having a strong landing page is another important aspect of a business. Because the goal of a landing page is solely for marketing, having a video on it is critical. Conversion rates are increased by 80% for landing pages that include video vs ones without.

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