Importance of TaglinesTaglines, when done well, are an important tool in your branding strategy. While they may not be completely necessary for every brand and every business, if you are considering the use of a tagline, here is a little bit of information about what they do for your marketing:

– A good tagline communicates your brand promise is a catchy, memorable way
– Taglines remind you, and the rest of your staff, of what your brand represents and creates accountability
– They give potential customers an indicator of what kind of experience they can expect when dealing with your company

Unless you have a really good tagline, don’t use one at all. A good tagline is a lot more than just being clever with words. It is as personal as a signature and should, in seven words or less, communicate a clear message of your brand.

The importance of taglines should not be overlooked when you are planning your brand strategy, but you should keep in mind that MANY successful brands do not use one at all! If you are exploring the use of a tagline for your business, run your ideas by us – We’d be glad to discuss it over coffee and tell you what we think 🙂

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Fort Lauderdale Web DesignMethods to Consider in Web Design

Everybody who is considering having their own website will definitely wants to have a good web design that stands out. Unique identity is needed in an ever growing internet community. There is more to a site being designed pretty or pleasant to look at to make it good. You should also consider some factors that will overall enhance the design that you have.

Although often overlooked, the domain name is very important. It can actually make or break your entire project depending on how to choose one. It has to be short and catchy enough. In other words it must have high recall value, and easy to remember.

For some of us that may want to make use of our websites for purposes of furthering our affiliate profits, this next piece of advice might not be so palatable. You must limit your advertisements. Try to use at the most two to three outside links or advertisements if you have to. Keep the focus of the reader on your site and not on the banners and side panels.

Designing it for your target audience is a key to a successful design. For instance, if your target audiences are children, you will not want to put drab and dead colors. Just like you wouldn’t use very loud colors for a more conservative target market. Do your market research on what kind of page elements to use for certain audiences. Also remember to update or revise the theme once in a while to keep the audience interests up.

Minimal graphics is also suggested in coming up with a design as this will help less eye strain on the part of the reader. You want the message sent out to be short and sweet and not too reliant on pictures. Also lesser graphics will enhance another needed component which is faster load times.

Fast load times are needed in the internet today due to one common attribute of many internet surfers. This common attribute is called attention span. Many if not all people have very short attention spans and if your site is designed that it will not load fast enough, then you can lose a potential visitor and client. They will just simply click onto another address if yours even takes more than ten seconds to load.

A standard for any great site is having a site map and even internal search engine capabilities. However, the site map is probably the most important. Search engines that need to rank and quantify their results use the site map. So having a good site map will be to your advantage in getting higher ranked hits.

Thus we have covered some important aspects of what to include in your design ideas. Although it is not limited alone to these concepts discussed in this article, they can be considered as critical and should not be left out. Always include the items just discussed above in your next design endeavor.

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Web Design company

A Credible Web Design Company For Business Success

When it comes to marketing a person’s company, thinking just like a client can help a particular individual achieve his online businesses. Determining on wise tactics and placing efforts in marketing an internet business it makes it simpler for an internet business to pull in customers. Understand that it isn’t  enough to produce a site alone to become happy in your business. An amazing Website positioning or Search engine optimization, a highly effective website hosting as well as great strategy can easily make a website an excellent tool to have the ability to accomplish business success.

You will find lots of achievements of economic proprietors have become effective using their home based business consequently of internet marketing and advertising. This really is due to the aid of professional designers as well as web Design Company to trade items with the aid of professional site.

Advertising online supplies a larger scope in comparison to paper along with other standard various kinds of advertising. Advertising your corporation over the internet can permit your company to achieve any audience midway around the world that has access to a computer. Selling advertisements on the internet is without limits regarding to its scope of coverage.

From within your home, when you search for any desired subject you just have to type in the words and you will be presented with a list of choices and there might be just the one you need. For example you might like to use a graphic designer, just type the keyword website designer and you’ll certainly yield many designer and style companies coming from all the around the world. You even narrow the search to finding designers in your area. For Instance typing in Web Designer Fort Lauderdale. Search results will give you design companies in that area.

Nowadays, using a designer has grown to become fundamental per business. This is exactly why it is important that you select one, because the businessman who engages a reliable designer or web design company for help has a professional website for use to promote the business.

Consider several excellent pointers to obtain a trustworthy designer or design company to use for your business: First, make certain you go searching for the one that provides quality at a decent pay rate. Simply search, assess their rates and furthermore the sites they have produced for other companies. Generally, there is an internet site they own designed with their site portfolio. Simply consider the portfolio inside their work and exercise having your basis in choosing the right website designer. An example inside their work will help you to work out how creative and proficient they are. Client’s recommendations are awesome basis with regards in obtaining a reliable designer. So, consider the clients’ feedback, comments and recommendations because this will aid you prevent hiring a web design businesses that has received unfavorable feedback from clients. Just like employing any personnel for use on your business, going through the web design service or Design Company’s background is actually important. When you are conscious about the historic past inside their company or their background it will likely be simpler to see whether it’s good to go through with the service they provide. Explore the help they have. With regards to getting a web design company you should take a look at what other web services its offering like website hosting, Search engine optimization and marketing since these are certainly crucial in advertising the web site as well as bringing in more clients visiting your site.

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You know that you need an awesome landing page to encourage your website’s visitors to take a certain action but maybe you don’t know what that entails. Here are a few tips from tried and true experience to help you plan the perfect landing page:

– You need an attractive headline at the top of your landing page.

– You need a stellar secondary headline and some really excellent copy which provides the extra details. Your ad text should always have impeccable grammar.

– Your landing page should have at least 2 strong calls to action. At least one of the calls to action should be a well designed “button” or something that stands out.

– Use trust factors to make someone feel comfortable taking the action. Testimonials work well for this purpose.

– Use professional images or videos that are relevant to the content on the page. Don’t use the same stock images you see on other websites.

– Use links sparingly! They tend to distract the visitor, so keep it simple.

– Keep all of the important things you want your visitors to see “above the fold” on your landing page.

– Test, test, test – If possible, do more than one landing page so you can see what works better. Tweak it until it is perfectly tuned to your target audience.

There you have it. If you’re still not inspired to build an awesome landing page, talk to one of us marketing geeks here at BMGcreative and we’d be more than happy to put one together for you.

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Does Your Website Need eCommerce Shopping Cart Solutions?

In case your site needs eCommerce shopping cart solutions, using BMGcreative, a web design Fort Lauderdale company, will ensure that you have a reliable, robust online store. Not all web designers have experience in building professional e-Commerce websites, which means going with the cheapest company may not always be your best bet. At best, you’ll end up with a plug-in or theme that will break at some point when there is a browser update or a new version of your Content Management System is released.

Our team ensures your customers will have a great user experience with ease of ordering, as well as the proper safety measures to ensure their payment information is kept secure. BMGcreative has the expertise to design and create customized product pages that are simple to use and that integrate well with the look of your existing website. Shopping online is essential to compete in today’s global marketplace; even if you are a small company that works from out of your garage – no one has to know because as we like to tell our clients “Never Look Small”!

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social media marketing for beginners

Social Media Marketing

So many businesses want to get involved in Social Media Marketing. They see their customers and target audience are using all kinds of social networking platforms to communicate with each other….with the companies they like….and maybe even their competitors. If you are not an avid user of social networking and you want know what comes next after signing up, here are a few helpful tips:

Social Media Marketing for Beginners 101

– Once you set up your Business Page, get the vanity URL for your company name if it is available. For example, if your company  name is Flower Shop and your website is FlowerShop.com – you will want Facebook.com/flowershop. If your particular business name is not available, choose something as close as possible. This is important for branding purposes.

– Use professional images. Nothing says a customer shouldn’t take you seriously like bad or poor quality images. Invest in your business and NEVER LOOK SMALL. Get high quality stock images that are relevant to your industry if you plan on using images on your profile. Use the right size images for your logo as well and be professional in all that you do online. Always put your best foot forward.

–  Add value to any social networking communities you will be participating in. People get very annoyed if all you are trying to do is sell, sell, sell. Social media marketing is not about being self-serving, it is about building relationships.

– Create great content. Social media marketing is the perfect opportunity to distribute timely, relevant content for your followers. It could be from your blog or other articles you’ve written and posted online or it could be a great video you’ve made. Even after the latest Google Penguin updates, Content is still King.

– Get comfortable with one social networking website before you jump into any others. Learn your way around, see what works and doesn’t work and once you have established some loyal followers who are engaged in your brand, you can choose to do more on another site. This way, you do not over extend yourself and get frustrated & give up before you’ve really had a chance to get in your groove.

– Track everything! Use the analytics tools that are available to you to find out where your successes came from.

We love to see businesses succeed in their marketing efforts! There are many channels available for social media marketing for beginners – it’s just a matter of taking the first step.

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website hosting plansWebsite Hosting Plans – A Necessary Service

Some web design companies offer website hosting, yet others don’t because they do not see the value of providing that extra service for their clients. Without hosting however, you can not have a website online so it is a necessary service to have. When dealing with web design companies that also offer hosting, make sure to get all of the information you need to make a good decision on which hosting plan is right for your site. If you are not sure, you can leave it up to the experts at your web design company.

Website hosting plans are much less expensive now that they used to be, and with BMGcreative, you get to be on Rackspace Cloud web hosting without paying the exorbiant amount you would have to pay if you had your own account. With Rackspace web hosting, it’s not necessary to be worried about problems like excessive down time. Our clients have found it is very convenient to utilize just one company for web design and hosting, as well as online marketing since it is simpler to help keep every aspect of your website and marketing organized and easy to manage.

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web design company in fort lauderdaleChoosing A Trusted Web Design Company in Fort Lauderdale

Should you run your personal business, you most likely do not have the time that it takes to translate your website design ideas into reality. If you are in South Florida, using a reliable Web Design company in Fort Lauderdale is the easiest method to make sure that your dream website is developed to your specifications. Web site designers today convey more options than in the past to ensure that you’ll have a site that’s unique, beautiful, functional, and at the same time helping you construct your brand. Website design is much more affordable now than ever before, because of advanced technological tools that allow designers and developers to work more rapidly while achieving quality results. Having a local Fort Lauderdale website design company like BMGcreative means you will get the full service , custom web design experience tailored to meet your needs. BMGcreative is a trusted web design company for high quality websites tailored to you and your company.

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