Fort Lauderdale Web Design We often hear from our clients that they will pay more for a good design. They don’t want web design templates downloaded from some pre-generated theme, they want a custom website design that is built just for them and which has all of the custom features they want and need. Think about it, if you want to attract the largest number of viewers, being unique is a great way to get noticed.

Of course, there are hundreds of Fort Lauderdale web design companies who can help you with your website, however, many of these “web solution companies” use pre-designed templates or outdated designs to develop their clients’ websites. This instantly takes away the uniqueness of a website and fails to make it “stand out from the crowd” so to speak. In this way, you will also fail to grab the attention of your site’s visitors.

Your web design company should be willing to literally think outside the box to create a design which will be aesthetically pleasing to your target audience. At BMGcreative, we do not use pre-generated web design templates. We provide our clients with custom web designs they will be proud to launch. We love having local clients who want to work with a Fort Lauderdale web design team so we can meet, have coffee, and discuss what their needs are so ultimately, we can deliver the perfect combination of design and functionality.

The message of good design is that you are keeping your customer in mind, and they are your top priority. This is how companies can truly differentiate themselves, better than any other method right now. To put it simply, good web design is a new form of marketing that it is time for you to consider.

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A shared social community on your website is something that is vital in our society when it comes to developing your identity on the web and keeping your users involved and updated. Social media marketing continues to grow exponentially. It is super important to consider your options when developing your website design to be socially accessible.  The extensive growth of consumers using social media means opportunity for your site to grow and reach full potential.  Follow these steps to help your site grow and be more socially interactive to your visitors.

Step One – Keep Content Fresh and up to Date. Having a site that is consistent with updates is a way to build a relationship with your users.  This relationship develops because your user will always know they can rely on your site to have the newest information available.  By ensuring this trust with your users you will be able to develop your site as a reliable source, creating a strong platform for interaction.  Pull users in by updating things like products, and what other users are buying those products.  You may even want to enable reviews on your products. This allows your user to engage with the product and content on your site.

Step Two – Video/Photo These days we have easy access to recording video and taking pictures in the palm of our hands with smartphones and other devices that are a part of our daily lives.  With that being said, it is important to take advantage of that opportunity.  By uploading videos and pictures to your site or in your blog, your users become much more involved by using different senses to interact with your content.  This platform can open many doors with your users, allowing them to comment on videos and pictures, post their own testimonials, and overall become more engaged with your site and brand.

Step Three – Socialize your Content If you are selling products, posting blogs, or providing information you must take advantage of the social media marketing opportunities that are available, i.e.: Facebook, Twitter, Google +, YouTube, Pinterest, etc.  These resources will help bring new traffic to your site.  By simply adding a Facebook Like or Google +1 Button to your site, you are allowing your users to interact with your company and bring in new customers you may have never reached through other outlets.

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Your old website needs an upgrade!

Go from this…

Website Redesign Checklist

If your website is outdated, it is time for a fresh design that speaks to your target audience. When it comes to a website redesign, something new and different, even radically so, can really transform your site into something spectacular that you can be proud to show your customers. There are several reasons you may want to update your web design – whether it is to move to a CMS (content management system) or because you are rebranding or just because you want something that is current and relevant. If you do not know exactly where to begin, we can help! We’ve created this Website Redesign checklist to make your job a heck of a lot easier.

1. Benchmarking your current website’s metrics.

This is important so that you can set some future goals and know where you started vs. where you are heading. Record or track the number of visits, visitors, time spent on the site, bounce rate, SEO rankings for your keywords, number of leads you are getting, and if applicable, the amount of sales you are getting on a month to month basis.

2. Set goals.

Be very clear about why you need a website redesign and link that to results you can measure. Do you want to convert more sales? Do you want to incorporate something that is not already there? Do you need better SEO? Do you need more flexibility?

3. Avoid losing current keyword rankings.

Find out which pages are ranked highly for the most important keywords and ensure those are kept in tact when your new site launches. If this important step is not taken, you will have to start all over again to get to the top of the search engine result pages!

A website redesign can make your website a better experience for visitors.

…to this!

 

4. Create valuable content that your target market is searching for.

While your new website design is being completed, take that time to revamp your current website content with fresh, new copy that will be of great value to your visitors. Remember, the more relevant and informative your content is, the more your visitors will value your site and the more the search engines will love it. Don’t forget the all important Calls to Action!

5. Incorporate a Blog

If you haven’t already jumped on the blogging bandwagon, now is the time to start. The constant updated content is excellent for SEO and driving traffic to your site and gives you the “street cred” you deserve. Be the authority in your industry and let your competitors and customers know you mean business! Make sure your new website design includes a blog that you can easily update yourself.

Try not to get caught up only with how your site will look – focus on how it will work for your needs to ensure the best end result.

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Search Engine Marketing CompanyOptimizing your website for the major search engines like Google is really a necessity. And every internet search engine has its very own algorithm and rules to follow along with, making the job rather challenging. Choosing a good internet search engine marketing company to assist you to boost your web business is hard. However, make certain that our internet search engine marketing company includes a status on the market otherwise you might finish up wasting a lot of your money and time. Before choosing an internet search engine marketing company, you have to identify your requirements and goals, which support the search engine optimization firm to know your expectation and frame an appropriate online marketing strategy for you personally.

The requirements may vary from business-to-business. Although some are searching for branding, others might be thinking about simple search engine optimization for enhancing search ratings. However, the best goal for just about any business is a great return on investment. Therefore, the first task is to determine which return on investment you’re expecting out of your internet search engine marketing company. To have an e-commerce site or sites that provide items (not always an e-commerce site), one should determine the need for each lead coming with the search engine optimization efforts to appraise the return on investment. Similarly, sites which have most of the leads coming through someone calling, the aim is going to be a rise in the site’s traffic relevancy. Within this situation, one should discover the need for each click originating from their search engine optimization efforts and the amount of total clicks monthly to appraise the Return on investment using their internet search engine marketing company. However, it’s not feasible for any internet search engine marketing company to supply results overnight. Thus, it’s suggested to judge year-over-year increases to look for the return on investment from search engine optimization efforts.

Your internet search engine marketing company should have the ability to provide personalized services, according to your needs. Search engine optimization includes numerous online practices including market and keyword research and analysis, site or web pages structure optimization, backlink building, manual directory submission, article distribution, and content strategy and duplicate-writing. All these tasks have unique challenges and never always needed by all websites. For instance, the needs of the recently released website will vary from what high-quality site that lack visible text and have technical challenges.

A great internet search engine marketing company will invariably blend traditional marketing practices using the latest trends to create your online marketing strategy effective. Though social networking marketing and content distribution is attaining more recognition nowadays, it’s impossible to eliminate the significance of manual directory submission or any other traditional backlink building processes. Actually, manual directory submission plays a substantial role in building quality one-way links. This, consequently, works well for enhancing search ratings too as with getting specific site visitors. The benefits of manual directory submission are manifold. You are able to directly tap your specific audience, as manual directory submission includes posting the website within the specific category where it’s most appropriate. Manual directory submission is among the best ways to achieve quality backlinks. Make certain your internet search engine marketing company tests and reviews you concerning the Internet Search Engine Friendliness from the sites where they’ve posted your website by hand.

Finally, it is crucial that the internet search engine marketing company maintain transparency while educating you along the way. This can also enable you to know how the internet search engine marketing company works and it’ll become simpler to get recommendations carried out to push the general internet marketing program forward.

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Fort Lauderdale Web Design CompanyThe times that we live have come to be known as the information age, thanks to the various technological advances and breakthroughs that have been made over the last few decades. The internet, in particular, has been the main harbinger of this new age, transforming almost every aspect of our lives. The internet is also why a new industry in ecommerce website design has sprung up almost overnight, and the services of a web design company are indispensable to any business that wants to succeed and grow.

Whereas before, if you wanted information you had to visit a library, now you simply use an internet search engine. Previously, people communicated with telephones or regular post, but now online chatting and email are the main methods of communication. The internet has completely changed our approach to everyday living, including how people locate providers of the various goods and services that they want or need.

Just ten years ago, if you wanted a new book to read, you would have to get into your car and drive to the nearest bookstore in order to get it. And if your local bookstore did not have the title that you wanted, you would either have to drive further to find a larger bookstore, or call the publisher and order the book you wanted. Today, however, all you need to do to find even the most obscure titles is to use a search engine and you are bound to find someone, somewhere, selling the title that you want.

This has become standard practice for everyone, and businesses need to adapt to new business models in order to take advantage of this change in consumer habits and also to avoid becoming obsolete. If you run a business that does not have an internet presence yet, then chances are that your business is stagnating, unable to expand beyond a single brick-and-mortar store.

Even if you already have a website, that is far from being a guarantee of success. A website simply offers your business a better chance of survival, not the certainty of success. In order to improve your business through online means, you will most probably require web design services, unless you already have detailed knowledge and know-how regarding the programming and design of websites.

The new business buzzword of the information age is ecommerce, which describes the act of selling and purchasing products and services through online means. It includes every aspect of an online purchase, from the advertisement of products on a website, to electronic forms of payment and post-purchase delivery.

It is extremely important that your ecommerce website design includes the latest in electronic payment options so that customers are able to pay with whatever means they are most comfortable with, easy website navigation, and an attractive layout designed to induce customers to purchase your products or services. To that end, hiring a reliable web design company is definitely a good idea, as that will give your business a better chance of success.

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Web Design Fort LauderdaleHave you ever considered what your customers think is important when it comes to your website? If not – then you may not be effectively hitting your target audience when it comes to your web design.

A recent survey showed that men respond positively to a web design when the site works very fast and that women tend to value the ease of use of a given web design. If your target audience are children, it is important to know that most kids will not even start exploring a website until it has fully loaded. Teenagers have been shown to have a more difficult time figuring out how to use a website than an average adult web user. Those using the internet via mobile devices who are 45 and older are less patient than other age groups when it comes to page load times.

While some of these statistics may seem crazy, they do come from real surveys and studies performed by credible sources. And this is exactly why web design is not “one-size-fits-all”. You should be paying close attention to who your target audience really is. It is important to know who is coming to your website and why & to be strategic and purposeful in your web design.

Here are three steps any website owner & online marketer should take – especially if you are considering a website redesign:

1. Research your audience – You probably have an idea of what type of people visit your website. The next step is to gather data on who they are and how they are using your website and the internet in general. You can use Google Analytics to analyze behavior on your website. You can even do your own survey at the end of your sales process to find out more detailed information about your customers.

2. Test your website in the real world – Use A/B testing to find out what works better. Try different copy on similar landing pages. Try different colors and calls to action. Tweak until you reach your sweet spot!

3. Use a Professional – Web design fort lauderdale is full of people promising cheap websites and trying to make a fast buck. Using a professional web design team, especially one that is local, will ensure a better result and a more strategic design. If your website isn’t delivering the ROI you had hoped for, it is time to make a change!

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