calls to actionGreat calls to action in your email marketing campaigns definitely do not just happen on their own. For starters, you need to clearly identify what you have to offer, how you want to communicate that to your target audience, and plan to send it out at the right time.

So how do you create great calls to action for your email marketing that customers simply can not resist clicking on? Here are a handful of suggestions which are sure to bring up your email campaign’s ROI:

Write clear subject lines with a dual purpose. Right off the bat, every email marketing subject line needs to work double time to accomplish certain tasks: telling your readers what they will get when they open the email; enticing them with an irresistible offer; and doing those things in a conversational, relatable tone.

Time Sensitivity – You need to create a sense of urgency. Ask yourself why someone who receives your email should open it immediately. If you do not provide a compelling reason, he or she will either not open it & forget to go back and look at it or it will get deleted straight away without a second thought. An urgent message using action-oriented words have proven to be even more successful than the typical “free” offers that email marketers tend to use.

Stay focused. When it comes to your offer, be very clear in your design and content. You want to be very directive and give one path to action on your offer. Steer clear of things that can distract your reader such as unnecessary sidebars, unrelated content, outbound links, or additional discounts. Put your well crafted calls to action high up on the page, centered in your reader’s main screen area.

The bottom line is that your readers need a bit of a push to take action. It won’t be a single factor which will create a successful call to action and it does require some testing to see what works. When you get it just right, your readers wouldn’t even consider not taking action.


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Rebranding ProcessOn your path towards growth and success, it is important to evaluate the concepts and identity of who you are as an organization. Because your brand defines your company and what it represents, many organizations face difficulties when going through the rebranding process. You probably already know that your brand is the first impression people have of an experience with your company would be like. This means it is important not to lose focus on what you envision for your brand image, so your customers are clear on who you are and what you do. If you are at a point where you are analyzing your business and considering a rebranding strategy, starting fresh, and strategizing a new clean concept is the best way to get started to communicate clearly to your target audience.

Focus on these factors when strategizing your new brand image:

Define your organization in three words or less.

What are your company’s strengths?

What are your company’s weaknesses?

Who are your company’s major competitors?

What are your current opportunities for reaching new customers?

What are you doing to innovate and move forward in your industry?

Who are your buyer personas? Who is your audience?

What draws your customers in when it comes to first impressions?

How do you express differentiation in words, images, and actions? What makes you stand out from your competitors?

After you have evaluated these questions you can start to reconstruct your brand. When an organization is considering re-branding it is not always the brand that is the problem, but the product, delivery, execution, and planning that falls short. Strategy is everything, and when developing a new brand it is important to think like your target consumer. Researching who they are and what they want will help you better understand exactly what they are looking for with your organization.

Repetition is a key factor to follow and avoids confusion. While strategizing your new branding approach and following your consistent concept throughout your marketing efforts, people will start to recognize your brand and who you are. This may include a redesign of your current website, communicating via social media, and printing new marketing collateral to help implement this new strategy. Developing your new brand starts with strategy and ends with putting in the work to live up to the new identity you represent. By understanding your audience, product, and who you really are as an organization, you can develop a new brand that stands by the level of integrity that it deserves.

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creative agenciesWhether you really want to develop a creative brand design or really want to complete re-branding campaign for the business, there are enough insightful creative agencies on the market that provides the service what you’re really searching for. While looking for these agencies you might run into various self employed, small local agencies, regional digital agencies and multinational advertising agencies. So, how would you select what is best for you, taking your financial allowance in consideration?

It is almost always difficult for who owns the organization to move back and think about the entire picture. He/she may know of getting new business card printing for his/her employees, but what ought to be design, logo design, etc is one thing that may be better handled through the other department. Let’s say the organization does not possess a design department? Within this situation, it might be advisable to select the right creative design agency that may accomplish the project inside the stipulated time period. This could save considerable time that may be implemented on other business tasks. Well, you will find a lot of things needed to produce an incredible brand design. What type of tone it should have or what color plan must be used to be able to grab the interest of target audiences. Each one of these things could be better handled with a creative agency. It might be a smart key to approach an innovative design agency and sit over the table talking about the entire facet of creating a brand identity design for you personally. Regardless of how small your needs are, it is best to go over these appropriately.

It’s apparent that the freelance graphic artist can meet your needs having a really low cost, but that’s also correct that an individual cannot develop exactly the same output that your brand design agency can develop. There should be an effective research, planning, working as a consultant, project management software, professionalism, reliability, creativeness that may simply be provided perfectly with a creative agency. The freelance services must only be looked at if you have very less to take a position and you’re simply prepared to compromise on some things.

Now whenever we discuss creative agencies, they are available in most shapes and dimensions as well as their cost also vary substantially. The primary advantage having a creative agency over freelance worker is they consist of an entire in-house team and you don’t have to worry up until the project will get accomplished. You’re going to get the very best output. Furthermore, they’re well experienced using the experience on a single and know about market conditions and demands too.

Whenever you employ a creative agency to be able to make your brand design, you’re going to get the precise output for which you have to pay. Selecting an ideal creative design agency can perform question for you personally as it can certainly bring your business in great levels. Hence, it’s recommended to approach and employ a professional creative design agency that may convert your dreams into reality.

BMGcreative is really a Creative Agency in Fort Lauderdale that provides brand design, logo design, sales brochure design along with other creative design services which lets you produce a strong corporate identity.

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Avoid SEO ScamsGetting a real SEO marketing expert or company on your side can seem like an uphill battle when so many out there are advertising like crazy, telemarketing and soliciting every business they can possibly reach to tell them that their website is not being found on Google. No business owner wants to feel like they are missing leads or that the website they worked so hard on or paid so much for isn’t doing them any good. When it comes to determining the professionals from the SEO scammers, sometimes the difference between the two isn’t always immediately clear.

We want to help you avoid SEO scams – before you hand over your hard earned money in hopes of landing on that coveted Page 1 of Google as they so miraculously promise. Here are some things to look out for:

If the visitors to your website are coming from Google AdWords – or other paid search programs, that is not SEO. There are even some very shady companies out there with coders who can make it look like the visitors you have coming to your website from AdWords are actually coming in organically from the search result pages for your keywords.

If a company keeps pushing you to pay for social media marketing on top of the SEO plan, look out. Posting to blogs, updating Twitter, and interacting on Facebook does not always give your website a boost in SEO or rankings. Unless you are fully married to the long term effort it takes to build a presence online with social media and continuously providing new content and responding to & engaging your followers, someone’s advice on entering the social media marketing space could actually do more harm than good when it comes to your website rankings.

Also watch out for the new SEO provider on the block. There are more than a few SEO companies who take your money & run, disappearing after only a few months in to an annual agreement. Always make sure your SEO consultant is well established and has the credentials to back up their price. You want to deal with a company that will do the work and make good on what they agreed to do for your website.

Take a lesson from others who have been duped by SEO scams! Work with real professionals if you want results.

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The content you have on your website design is what draws your visitors into your site and gets them interested.  Most importantly, content is what gets results in search engines (good or bad).  Content for the web is about relevance and connecting with your audience.  You may have a stunning website design, but if you don’t have the content to match, you are missing the key piece your customer came looking for in the first place.  Delivering rich, engaging content to your visitors offers them a relationship with your organization and a connection that keeps them coming back.

Brand publishing is exploding!  With 90% of B2B marketers engaging in some form of content marketing, many marketers plan to spend more time one developing great content that people want to read.  Instead of investing in their blog or blogging strategies, marketers are trying to put out content that people will want to share.  Even if it does not have to do with the product you are specifically selling, it is still branding if done right.  As an organization, it is important to use good content to gain customers, generate leads, create brand awareness, and increase brand loyalty.  Search engines are looking for in-depth, relevant content to deliver online searchers – so the better you do in your content marketing, the better (and faster) your keyword ranking results will get.

Content that is gaining your users attention in a positive light and telling a story receives the best feedback and engagement – people like to share the things they like online!  SEO is important, but it’s not a good strategy to write your content for search engines by stuffing as many keywords as you can into the page. Ultimately, the quality of your content is what matters most when trying to turn website visitors into customers. When developing your content – whether it is a blog post, case study, video, photos or anything else – always think about your audience and how they can relate to the story you are trying to tell.  Whether it is selling a product or giving general information on your organization or trying to engage your audience in some other way, always tell a story.  You want to reach your audience on an emotional level.  Connecting with your audience on an emotional level in a positive light helps your audience remember you.

We would love to help guide you in your content marketing strategy. We are a full service marketing and branding firm, specializing in Fort Lauderdale website design. Contact us to set up a time to have coffee and talk about your online marketing and web design needs any time!

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Content Management Systems Today, companies are looking for tools that can make their website more functional. The content management systems simply referred as CMS can make the website faster and easier to navigate. However, there are too many of them in the market. One has to choose keenly before settling for a particular one. This tool is used to manage the website effectively. It used to make creating of work and editing it easy. This should not be overlooked. If one is too ambitious, it can weigh the site down and make it even tougher for the online clients to surf it. One should choose CMS that makes it easy for the website owner as well as other users. Here are some mistakes that you should avoid.

1.You should not go for CMS that is meant for the persons who are good at technology only. You will keep off other users who might find the website too complex. If the website is meant for trading, both sides should be checked. If you like a particular CMS that you can use well, you have to consider others as well. There will be a simpler CMS that make it easy for the ordinary person to navigate the website. You can have an option to customize it for yourself but it is better to leave it as simple as possible.

2.You should not take what others have taken. There are some CMS versions that are widely used today but this does not mean that they are the best. You should not pick a version just because it was recommended. You have to learn what it can offer your business. The CMS has to be the right fit for the products your company is selling. A website is an expensive investment. It has to be done very well in order to make good business out of it. In the same way, you should not go for the least used product in the CMS line. There is a good reason as to why it is not poplar. Choosing CMS should be carried out in a procedural way. It can give you the ability to make a success of your website or failure.

3.You should not skip the research stage if you are planning to invest in CMS. You should know what is available in the market. This has to go in line with your needs. There are strengths and weaknesses of each version. However, you should get to know the CMS in relation to the needs of your websites. You can engage your expert in web design. You can have it tested to understand how efficient it. Most online customers do not want use complex websites when they are shopping. The functions have to be easy to get within the website so that a client does not make a mistake of buying what was not meant.

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fort lauderdale web designMaybe you have considered employing an online marketing company to be able to market your business or perhaps your website? Most of the firms that conduct their business on the web have a superior chance of failure. Many of them neglect to thrive due to the possible lack of understanding of what products and services they offer as well as their lack of visibility to potential customers. Well, this is exactly what an online marketing company offers your company: the ability to be found and understanding to make certain your organization will be effective online.

The internet is something that changes constantly. BMGcreative, a Fort Lauderdale online marketing and web design company, has offers that provide you with the capability to make changes as adjustments occur. The Internet is really a venue like every other marketing site and the way to succeed would be to achieve your audience. To be able to obtain a clearer picture you’ll have to picture every magazine and newspaper ever created inside a large pile. Can you, like a vehicle tuning small firm, promote your services?

A few of the cases need you to possess a global audience like a target, however the research level regionally, across the country and in your area is vital, which means you will not be wasting any time focusing on traffic from sources that won’t become your paying clients. This area is precisely where you’ll be requiring the aid of the experts’ team, beginning from building your site, doing research around the places where you’ll be marketing best, after that promotion, in the most efficient way, of the website. You will in all probability be finding offers of quick fixes, for your web business improvement, however you will find no fixes inside a magic formula on the web and anybody who is promising you that’s not honest.

Regrettably, enlightenment is not available in a totally free mode it comes down through either experience or having to pay for other peoples encounters. You must have understanding and abilities to be able to achieve the success in almost any business which applies to the internet companies too. That’s why we being an online marketing company might help your offline business being a web-based one, in order to help your non lucrative website become lucrative. We take the time to investigate the area your firm does business in, to be able to produce content we’ll search the trends to be able to attract site visitors which will most likely become paying clients.

The help our online marketing experts provide to out clients includes researching the key phrases, building the website up to a professional level and also the building credible links to help increase visibility in search engines. Please don’t hesitate to make contact with us! We want to help your company with an online marketing strategy that is in line with your goals

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Branding and Marketing – A Look At Big-Picture Marketing

There are many different angles in branding and marketing campaigns.  A customer may have seen your ad in a newspaper, online, or a social networking link.  One angle of a marketing campaign that most companies attribute converting a prospect to a customer is email marketing.  This can be misleading though, because one or more of the angles listed above can be responsible for influencing that customer to make a decision, and surprisingly it rarely JUST your e-mail marketing by itself!  Don’t let that scare you however, because combining email with analytics can help increase the efficiency of your program as a whole.

The best way to get started when combining analytics with your email marketing is to start with Google Analytics as well as with your email marketing program’s built in analytics.  Marketers can use metrics from both channels to determine who is clicking through and where customers go once they do click through to your website.  These metrics help marketers make informed decisions about enhancing the website and future branding  and marketing strategies.  When combining web analytics with email analytics you are able to determine how the most profitable customers are being acquired.  Essentially by combing these analytic tools marketers are able to track their users and use their entire angle in their marketing strategy to the best of their ability.

If you want to enhance your overall branding and marketing strategies by using email marketing combined with other multi-channel marketing efforts but don’t know where or how to get started, contact us! We can help you get on the right track.

 

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