Month: December 2012

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Effective Marketing PlanEffective Marketing PlanWhether you are starting a new business or are just planning for the upcoming year for an existing business, one of the most crucial elements will be your marketing plan. Regardless of how awesome and unique your product or service is, you will not be able to be profitable in your marketing efforts if you can’t effectively target and reach your prospective client base.

As one of the creative agencies in Fort Lauderdale, we have developed many different types of marketing plans and strategies for businesses of all types, sizes and at different stages of growth. We understand that a carefully researched, planned and executed marketing strategy is imperative to the success of any business that wants to grow.

The many successful Marketing campaigns we’ve developed and managed all consist of certain key elements which include:

A. Situation Analysis – You need to understand your industry’s current market landscape (competitors, target clients, business needs, etc.)
B. Market Opportunity – In your marketing, what niche exists for you to tap into? What is your forecasted revenue? Can you build your company’s market share?
C. Objectives – What goals is your company trying to achieve via its marketing efforts? Are you trying to grow market share, expand your reach into existing core customers, expand into new markets, increase your sales, or…?
D. Messaging – You need to think through how your business is different and create statements which position your business in a unique way compared to your main competitors
E. Marketing Strategies – What marketing channels and approach will you take to effectively achieve your objectives? For example: if one of your objectives is to expand into new markets, then a supporting strategy might be to run an email marketing campaign with a targeted, purchased list from an outside source that you have never marketed to previously.
F. Marketing Tactics – You should strategize and choose the specific tactical actions you are going to take such as creating newly designed ads to appeal to certain target audiences. Whatever tactics you choose, make sure they are in line with your end objectives.
G. Execution – In terms of planning, you need to assign a target completion as well as execution dates to each action item you have outlined and stick to them as closely as possible.

Overall, this may seem like a lot to do for an effective marketing plan, however, it is important to plan and execute with forethought, strategy and measurable goals so that you know whether or not your efforts are successful.

If you want to start on a new marketing plan for 2013, we would be happy to assist you with starting off on the right foot with a solid plan for a successful and profitable year.

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Better Email MarketingWhether you are already involved in an promotion via e-mail marketing or are simply considering the possibility of launching a promotion via e-mail it is worth noting that marketing via e-mail is not always effective. This means that sometimes despite your best initiatives, your e-mail marketing campaigns will either not produce the level of ROI you anticipated or may not produce any results at all. This failing to convert may be due to a variety of reasons. Some of these reasons may be a lack of attention on behalf of your target audience, failing to effectively communicate your promotion or even inadequate planning of your email campaign.  This article will take a look at some circumstances in which email marketing is not effective and will provide some advice for moving forward in a more effective way.

First we will consider why a lack of attention from your target audience can result in a failed marketing promotion via e-mail. Before making an investment of time, energy and money into a new email marketing campaign, it is beneficial to hire a professional to do some research on market trends for your industry. This analysis should provide useful feedback such as demographics for your target audience and details on the probability these prospective viewers may have on responding to the promotion or marketing campaign. The overall probability or expected response rate should help you to determine whether or not to pursue the new email marketing campaign you had in mind. If general market trends indicate that your target audience are not likely to purchase the goods or services you provide via email, making an investment in a new email marketing campaign is not effective or beneficial. You should choose to use your marketing budget where it will have the most impact.

Another aspect of promotion via e-mail which can cause your email marketing to fail is the inability to effectively execute your email marketing plan. This is important because even the most well formulated email marketing campaigns can flounder if you are not able to effectively execute when it is time to do so. For example, you may plan to use e-newsletters as a critical part of your new email marketing communication but if these e-newsletters do not appear to be professionally designed and written, frequently arrive late and/or do not provide useful details, your target audience is not likely to want to purchase your products or services now or in the future based on their impression of the e-newsletters. In each aspect of your email marketing, you should strive to ensure the information is informative, relevant, and engaging.

Finally, inadequate preparation can cause a new email marketing promotion to be unsuccessful. For example, if you were to send out your email blast with the expectation of selling a lot of products, your business should be prepared to process those orders and deliver on the expectations of your customers. Not having enough stock on hand after you send out a promotional message can be a critical mistake because prospective clients may be upset if they have to wait for the items. This is just one example of inadequate preparation which can cause problems.

Better email marketing in 2013 will come with good planning & strategy, research, and execution.

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New Marketing Ideas for 2013New Marketing Ideas for 2013Each year, just like the last, there are plenty of new marketing and advertising concepts that are thrown at business owners. Some perform well and well….others fail miserably and should never be re-visited. Here are three effective new marketing ideas for 2013 that you may want to consider if you haven’t already.

Pinterest for Business. This is simply a personal bulletin board where you can pin photos and share ideas. Pinterest allows you to discuss whatever you want with other individuals who follow you on the site. For example, you may want to share your images of an exclusive event such as a marriage, party, grand opening or anything else you want. You can give your followers ideas on how to use your products and services in the best way possible. Photos really do say a thousand words – and it has been proven time and time again that great images resonate with people much better than just text.

As a user, you can surf bulletin boards that other individuals have designed. Pinterest for Business is an excellent way to share great content and allow people to bookmark or pin it. This may also encourage others to view your content as well.

Mobile Marketing. Mobile promotion has exploded in the last few years, so much so that many individuals are often using it as their primary place of promotion. In mobile marketing platforms, you have the flexibility to target different types of users and devices which can give you significant advantages in a way that no other marketing provides. As more individuals use smartphones and other mobile devices, the potential for this kind of marketing will only continue to improve and be able to be delivered to the best target audience for your product or service. In the US, 46% of individuals own a smartphone and that number continues to grow every day. One third of all smartphone users have made at least one purchase via the internet on their phone. Some do it consistently as the comfort of doing it improves. As this becomes more and more common, the marketing opportunities increase and improve.

Content Marketing. Content promotion, while not new in itself, is more essential than ever before because of all the changes search engines have made, such as its popular Panda and Penguin algorithm updates. There is much more focus on the value of content on a website than ever before. The search engines want to provide a good user experience. Online searchers do not constantly want to revisit old content again and again. People need to see targeted and relevant content on all sites they check out so they can make educated decisions whether it is to make a purchase or get information.

Essentially, marketing will always change and improve with the times. Smart business owners will change with the times or get left behind in the dirt of their competitors that are doing a better job of tracking what their consumers are looking for and delivering it.

Let us help you get more out of your marketing.

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good website hostingPreviously, server space was very pricey. Therefore, should you desire to host your website on the good server, you’d have needed to spend lots of money. But today, good website hosting solutions are available at simply just a small fraction of the price. Today, the main focus is much more upon creating ease of access so that users are able to easily get to your website without slow load times and difficulty.

Additionally, you will find that websites that do provide ease of access are much more frequently visited and utilized. Here’s a few tidbits that will help you understand why this is such an important feature on your website – and essentially why you want a hosting company with fanatical customer service that takes your business seriously.

Web ease of access works well for growing your subscriber base. If you continue to update your content with valuable information on a blog or other pages, you can only expect return visitors if your website is easy to use. If there are problems accessing the information, your visitors will leave the page just as quickly as they came.

Building customer loyalty is important and does have much to do with ease of access to using your website. Think about it – if you can’t provide a good user experience and that is not important to your company, then your online visitors will not feel valued. And, there’s an excellent chance they will head over to one of your competitors when they need a product or service like yours.

Again, the first impression one may get of your company is through your website. If it is a poor user experience, they may think that dealing with your company will be difficult. If they can zip through your website and find exactly what they need in 2 or 3 clicks, you keep them happy.

Additionally, whenever your website provides a good user experience, with great content and quick loading pages, it will naturally become more visible towards the search engines like Google. This is particularly driven by compliance for their standards and the use of clean coding utilized in website development. Overall, it isn’t ONLY good website hosting that provides a good user experience on your website – but it is one of the factors. At BMGcreative, we partner with Rackspace web hosting because we love the experience they provide for our clients and they are very responsive.

If you have any questions about good website hosting and what options you have for your new website, contact us! We are happy to answer any questions and help you find a web hosting plan to fit your needs.

 

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Simply understanding good web design is not the way to succeed, but executing a great website correctly for your business is exactly what will help you grow. Just as getting any new tool for your company is not enough, you have to put it to use fully for it to help your business grow and succeed. Suppose you’re showing up for an exam. You’ve got the right number of pens and all sorts of paper but if you do not know the answers to the questions, you are still going to fail.

The same thing goes if you want your company to grow. The tools that you have available to you must be used to their fullest to bring the return on investment. Probably the most important tool of most companies is the website. It’s the face of the organization and should be utilized completely to achieve its benefits. Getting a good web design is not as simple as throwing up a template or paying some company $500 to put a site up for you. In the competitive landscape of any industry, companies need to really stand out and build strong associations with their clients. Some key elements within a good web design are ease of use, aesthetics, and professionalism.

First Impressions Are Everything

This is often easily described in truth as the “first impression may be the last impression”. Whenever you browse a company’s website you immediately get an impression, whether good or bad, of the organization. You have to keep in mind that the impression you leave in the person’s mind will give them an idea regarding the standard of work performed at your organization and what kind of experience they can expect when doing business with you. An unprofessional website can ruin the first impression of your organization completely.

Keep Your Clients In Mind

Web designs which have a great design but lack quality content, can’t engage your audience because they still can’t find the information they need. Content development is easily the most crucial of all of the phases of the website. It can look amazing but if it doesn’t provide the information your potential clients need to make a decision on whether or not to do business with you, then the website fails to convert. This is one of the quickest ways to lose customers upon first impression.

Building strong relationship with Clients

While good web design may be what draws your clients in, ultimately supplying them with good content, quality service and a good reputation will help you grow your client base. Today, online business continues to have momentum therefore, if you’re in it then make your website as good as it can be – professional in appearance and easy for your online visitors to use. This is what will help you develop a strong relationship together with your clients.

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Creative Agencies in Fort LauderdaleWhether you really want to develop a creative brand design or want to fully execute a strategic re-branding campaign for your business, there’s enough reason to use the professional services of creative agencies in Fort Lauderdale if you do not have an in-house creative team. While looking for these agencies you might run into various self employed, small local agencies, larger digital marketing agencies with national offices and even some multinational advertising agencies. So, how would you select the best one for your business?

It is almost always difficult for a business owner to change perception and think about the entire picture. He or she may know plenty about getting new business card printing for the company employees, but what ought to be the final design or what about the logo design? Let’s say the organization does not have an in-house design department. If this is the case with you, as it is for many small businesses, it is certainly advisable to select one of the professional creative agencies in your area to accomplish the project. This could save considerable time and money.

There is a lot to be considered before producing a great brand. The final colors, fonts, and message is portrayed is very important, as you ultimately want it to grab the interest of your target audience. Each one of these things could be better handled with a creative agency than trying to do it on your own. You will think of more questions along the way, and any of the professional creative agencies in Fort Lauderdale you choose to work with will help you clarify what is needed to be successful. Here at BMGcreative, we sit down with our clients and ask many questions about the company, culture, products or services and what they want their image to portray. We help our clients to “Never Look Small”. Regardless of how small your needs are, whether it is simply a business card, it is wise to be strategic.

Whenever you employ a creative agency to produce your logo design or help you with your marketing strategy, you’re going to get what you pay for. Your decision in choosing to work with one of the creative agencies in Fort Lauderdale should not be based solely on price. Hire a company with a solid reputation that makes you feel like a valued client, regardless of what you are spending.

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Creative Agencies in Fort LauderdaleThere are many variables to look for when seeking out web design. However, just because you choose a Fort Lauderdale-based company does not mean that you have to live in Fort Lauderdale in order to take advantage of their services. They can also provide you with hosting. A good web hosting company can give you everything that is needed to not only get your site designed, but to also get it up and running on the internet, and to keep it running in such a manner that those who try to access your site can do so without incident.

The first thing that you should look for when it comes to creative agencies in Fort Lauderdale is what you will get for the money that you spend. The design of the site should be such that it is easy for anyone who goes on the site to understand and use it. There should be a menu or navigation that is easily navigated by visitors to the site. The site should be professional and should look as such. The biggest mistake that people make when they go online is cutting corners on their websites. They look for cheap options and the chance to create their own site using templates. Unfortunately, this usually creates a site that is not professional in appearance. While this can be fine for those who are simply creating some sort of personal site, this is not a good option for anyone who wants to be considered professional online. The type of site that you use will be reflective of your business, so it is best to make sure that you let professionals design your website instead of trying to take this on yourself.

The developer will be able to work with you to create something that you can be proud to say represents your business online. Beware of those who say that they can do this and end up using templates to create a site that any student could create. You need a professional Fort Lauderdale web design company for this type of job, not one that will try to take the easy way out and charge you for something that you did not receive. Take a look at the reputation of the design company and see what else they have done in the past. This can be a good indicator of a good company. They should be able to provide you not only with high quality web design, but also hosting solutions and a host of other services to brand and promote your company in the best way possible to give you the return on investment for your advertising and marketing budget.

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