Month: September 2013

This is our archive page

Web Design Company in Ft. Lauderdale Who Loves Coffee

Some ask why people make such a big deal about coffee. Well as a Web Design Company in Ft Lauderdale we have to keep moving at the pace Ft Lauderdale does. Besides our passion for web design we love working hard and moving methodically fast forward.

Media and marketing especially web design in Ft Lauderdale changes very fast. Competition pops up and companies constantly have to adjust hence our “Caffeinated Marketing” approach. You always have to be alert and constantly monitoring the market for opportunities.

Our caffeinated marketing approach helps us stay on top of things for our clients. Fueled by coffee and passion for web design and marketing we are always available to respond to our marketing clients. If you need attention and a web design company that eyes wide open contact us today and see how BMGcreative can help elevate your brand awareness to bring you new clients.

Read more

Running a business website can certainly be a challenge for any company. But in today’s competitive market, having an effective web design that works for your business is just one of several startup marketing essentials.

startup marketing essentials

From our own company’s experience, here are three things in particular we have found that every business owner needs to have on their business website:

Prominent Calls to Action

Your online visitors want and need direction. With their super short attention spans and the dreaded bounce rate, you have mere moments to engage your website visitors and guide them where you want them to go. Be direct in your approach – a clear call to action whether it is a sign up form for a newsletter or a featured product  you are selling or even a big phone number in your header to drive phone calls, it needs to be obvious.

A clear call to action on your main page isn’t simply the act of adding a big button, it is about strategy. Make it clutter free and precise, stick to the essentials and take away the distractions.

Compelling and Engaging Content

Unique content is what will initially drive your online visitors to take the action you want them to take. If you are lacking an effective headline or a brief and prominent explanation of your value proposition, your visitors are not likely to make it past the homepage or landing page. Compelling content needs to be simple, short and direct. Motivate your visitors to take action.

Provide a Consistent User Experience

What does this mean? When you provide a “consistent user experience”, you are creating a feeling about your company in all of your marketing, especially as they interact with your website. Several elements influence user experience in your website design:

Web Design Elements – Your website design should embody your company brand. The design should also engage your target market and cause them to feel a certain way. For example, a bed and bath website targeted at middle-aged women, should “feel” like a place where women want to buy things for their home.

Credibility/Trustworthiness – Your website design and functionality also plays an important role in how credible and trustworthy you appear online. It may be seem like a small thing to you, but a person getting their first impression of your company wants to know that they are going to have a good experience and not get scammed. Credibility doesn’t mean having a fancy homepage with seals on your checkout page if you are selling something, it is more about creating an online space that is professional and easy to use.

Ease of use – Your online visitors need to be able to easily navigate your website pages without getting frustrated. You should use clear menu navigation and structure, use best practices to be effective and purposeful to direct users through your pages and make contact information easy to find.

Next Steps

So how do you take the next steps to get an effective web design? BMGcreative is here to serve, as an experienced web design company and marketing partner. Contact us to get started or make an appointment online!

Read more

At BMGcreative, our designers and developers are often heard saying “just because you can, doesn’t mean you should.” This can apply to a variety of things but it seems to come up most often when we’re talking about web design mistakes people should avoid.

web design mistakes

Here are a few of our favorite web design mistakes people make:

  • Just because you can use 15 fonts on one website… doesn’t mean you should
  • Just because you can color your fonts…doesn’t mean you should
  • Just because you can use JavaScript…doesn’t mean you should (always use it for the right reasons!)
  • Just because you can use a busy patterned background on your website…doesn’t mean you should
  • Just because you can set up an auto tweet every 15 minutes… doesn’t mean you should
  • Just because you can take images with your iPhone and put them on your website…doesn’t mean you should
  • Just because you can design your own logo with clipart…doesn’t mean you should

We could go on and on….

What about you? Are there elements of your web design or even in your overall marketing plan where you have entered into that gray area? Is your business guilty of making common design, marketing and web design mistakes in the “just because you can” category?

We see this trend a lot when a business owner tries DIY in their web design and marketing. They aren’t professional marketers or designers and they do not know exactly where to draw the line. Always remember, simple is better and often, less really is more.

Read more

In today’s marketing landscape, especially online, a company’s business website is often the prospective client’s first impression. You can image that it is a rare purchase that happens today which doesn’t in some way begin online with some bit of customer research. Both B2C and B2B consumers find themselves not only starved for time but they are much more web savvy than ever. And this means the research tool of choice is a quick Google search.

Business Website Redesign

Well before a prospective client will set an appointment or go into your business, they will scope your business out online. For this reason, when it comes to your business website, you must put your best foot forward. In many cases today, especially if your website is outdated, this may call for a professional business website redesign.

If you spend any time online yourself, you are likely to run into a lot of websites that even you think are not user friendly. They may be outdated and slow loading. Most companies feel that going through a redesign will be a hassle – we hear all kinds of excuses for not having updated a website including not enough time or money. We have also heard the excuse that there is no one in the office who is web savvy enough to maintain the website for them on a regular basis.

Unfortunately, letting a website site and go stale or having an old static website is no longer good for your business. It can do more harm than good and tell Google that your site is not a good result to visitors looking for products or services like yours.

If you’re website is outdated, you are basically saying that you don’t care what they see when they come to your website and that you may or may not follow up with them and your business has little attention to detail. If you think about it from a client’s perspective, you can see how that would look.

If your current web design is difficult to navigate, as in no real organizational page structure, your website visitors are simply going to get frustrated and leave for a more user-friendly experience. You will lose your potential customers on that first impression.

Going the DIY route or letting a “friend” do your business website redesign is a bad idea – we have seen many of our clients come to us after getting burned. You need a website that shows your company’s professionalism and functions the way you want it to.

If you are wondering whether or not your website is working for your business, check out these stats from around the web:

Websites with a blog overall get over 50% more traffic

Businesses who regularly update their blog obtain nearly 80% more followers on Twitter and other social sites

The top 2 factors that users say want when visiting a website is easy navigation and fast load times

Your business website is your introduction to your potential customers. How would you like to make your first impression?

Read more

We have to consider that each day, both our current and potential clients are looking at our company and wondering “why should I choose you?” Customer Loyalty

The basics of marketing means you must understand how to differentiate your business from your competitors. It is perfectly logical to go down this path — if you cannot tell your customers what makes your business different, whether it is in terms of what you sell, how you market it or why you are doing business in the first place, then all there is left that is different would be the price. And that means they go with the cheapest – always.

Think about it from a real business perspective. Would you rather take the time to figure out from your target audience’s perspective how you are different or would you simply settle for just having the lowest price?

It all depends on your business, right? We all see Walmart having great success just by having the lowest prices. However, if you do not want to constantly be in a price war with your competitors, then you must go back to truly understanding how your business is different and what niche you fit into that helps you create that distinction. There is where you will find true customer loyalty.

You don’t have to have everyone’s business, just so long as you reach your target market with the right message at the right time. Here are some questions you can ask to help you figure out what sets you apart from your competition:

If your company disappeared tomorrow, what would be missed most of all?

With regard to your company, what do you feel passionate about?

What business is your company in?

What business is your company not in?

List three adjectives that best describe your company.

What type of people would benefit from your company’s products or services the most?

How do you prioritize your customers?

Need help defining your target audience and reaching them with the right message? BMGcreative is here to serve! Contact us to get started on your marketing – we are passionate about what we do and love to make Raving Fans of your business.

Read more

Now that 2013 is coming to an end, what have you done to improve your social media marketing in 2013? Social Media Marketing Review

It’s never too late to implement new strategies, and with 2014 on the horizon, here are 5 easy things you can do to get ahead of the curve as this year ends:

1. Review what you did this year. Whether it was just a little or a whole lot, give your strategy a full review. Look at your posts and follower engagement to see where there is room for improvement.

2. Set new targets for 2014. If you got 100 new followers in 2013, set loftier goals in 2014. Push to put out better content and engage followers in new ways. Set real, measurable goals and strive to meet them.

3. Humanize your posts. It still holds true, a picture is worth a thousand words. Video is worth even more. Use real images and videos on your posts created by your staff and see how well your followers react. It is a great way to engage followers and get them to resonate with your brand.

4. Get consistent. Make sure all of your online and offline marketing is consistent – even when it comes to your social media posts and images. If you have been out of line, it will only confuse your followers. Brand consistency is still important.

5. Get viral! Try to be creative and get your team together to create images or video that will go viral online. This will get you the most exposure and drive traffic and engagement (even if short lived). Viral content will boost the amount of followers you have and get people talking.

There are many easy things you can do in your social media strategy but the important thing is that you remain consistent in all channels. Your social media marketing review for this year should be thorough so that when the new year begins, you know where you can be most effective.

Read more

Why Landing Pages are Vital to your Business

What do you want to accomplish with your website? Of course, you are promoting your product or services. The best way of doing so is to use business landing pages to get people interested in what you are selling. Consider this. You may only get one chance to make a good first impression. Doing so by having landing pages that can help convert traffic into sales is essential to your success. Business Landing Pages

Attracting Traffic for Startup Marketing

A good landing page is really important to attract traffic particularly for startup marketing. The information provided on these pages will guide potential buyers. A professional landing page will get the attention of visitors and guide them to your web site. It will allow them to learn about the products or services you are offering.

You only have a short period of time to get people interested and make an impression. If you can get contact information from visitors via the landing page, you will have a link to further promote your website. You may think all that is needed to start an online business is your website. Although this is an important aspect, having sales oriented landing pages will direct visitors to your website because they are tailored to your specific product or service. It is essential in the competitive online world and search engines that drive traffic based on exceptional and relevant content.

Of course, after they visit your business landing pages and are directed to your website, you will want to keep their attention. Because internet users have notoriously short attention spans, this is not always the easiest thing to do. Well laid out business landing pages and an attractive website that is easy to navigate is the best way to do this. Your content must also be engaging to your visitors.

These are just a few elements to consider in the online aspect of your company’s startup marketing. The competition is tough and it is imperative that you make use of the tools that can make a difference between success and failure.

Read more