Your business website needs content, so you sit down and spend an afternoon or two writing. It may seem like content writing is that simple, but the process is actually far more complicated. If you are like many business owners, you are more likely to spend an afternoon staring at a blank computer screen than writing high-quality content that impresses your readers and hits the mark with the search engines simultaneously.
Before you even start writing content, you need to determine the following:
1. Your Objective: What do you want this content to do for your business? What do you want readers to do after visiting your website? Specifically, what do you want those readers to do after reading each individual page of your site?
2. Your Audience: Who is your ideal customer? Who can benefit from your business? Who is most likely to read your website and take the action identified in your objective?
3. Your Voice: Is your business voice casual and approachable? Or are you more prestigious, professional or distinguished? What words best describe your brand?
All of these things make a difference when it comes to content writing for your business. Your voice will influence your choice of words and viewpoint, among other things. Your objective will determine how much content and what type of content you present. Your audience will dictate how interactive your site is, the language you use, and what questions you answer for your site visitors.
If you know who you are talking to and what problems your business can solve for them, writing for your business website becomes much easier. Writing content is not about typing out random information to fill up your website. It is about identifying the specific information your target market needs to know before they will take the action you want them to take. You must then present that valuable information in an attractive manner.
In addition to providing high-value content that drives your human visitors to action, you need to ensure your website content is optimized for the search engines so that members of your target market can actually find your site. The best way to do this is to allow the professionals at BMGcreative to create content that reaches your target market and the search engines simultaneously.
You can’t master the art of writing content for your business in an afternoon. You definitely can’t keep up with the trends of SEO in one afternoon. What you can do in one afternoon is find a professional who already has the knowledge and experience needed to write professional content for your business website.