Mobile-Ready-websiteGoogle is demanding all websites have a responsive web design no later than April 21, 2015. On this date, a change is set to be unveiled that will affect your website on Google. While it is uncertain how much of an impact it will have, it is safe to bet Google will show preferential treatment to all mobile ready websites.

Google is Checking the Entire Website

Just adjusting your home page won’t be enough. Google will run checks on CSS and JavaScript. If either of these are blocked on your website, it will not pass the inspection. It is important you provide Googlebot with access to both of these items and secure a pass from them.

Your entire website also must have a responsive web design. Each page needs to be adjusted so it is mobile ready. To safely pass, you can’t have just some or most of your pages changed by the April 21 deadline. Every page on your website must adhere to these new standards.

Mobile Devices Include Tablets

It’s important to understand that mobile ready websites don’t just cover your smartphone. Tablets also fall into this category. Having your website work for smartphones and iPhones in addition to desktop browsing won’t be enough. A true responsive web design covers all connected devices having the ability to browse your website.

Some key things to consider

  • Images should be designed to work with different connection speeds and device types.
  • Navigational patterns should be adjusted for mobile.
  • Links and buttons should be created to be touch friendly.
  • Fonts and sizes should be selected to work on all screen resolutions.
  • Retina images should be used to improve the visual appeal of your website.
  • Create a clean website the avoids clutter and provides a better experience.

Why You Should Care About Having a Mobile Responsive Design

Let’s say for a moment that you aren’t concerned about Google’s new requirement. Why should you care whether or not your website has a responsive design? First, you want visitors to have a positive experience while they are browsing your website.

With your layout optimized, a user on his or her phone won’t have to scroll back and forth just to read the content on the website. While today’s phones will zoom automatically, they may adjust text to be too small to read, making navigation frustrating.

A responsive web design ensures that all data on the website remains the same from one device to the next. The website retracts to fit the screen based on the device that is accessing it. With this type of website, you don’t have to worry about building a dozen websites for users to have the same experience.

Mobile usage is on the rise and more people are using their devices to handle the bulk of their browsing through this device. It is estimated that over 25% of Google’s searches are now coming from mobile devices. Within the next few years, mobile browsing will become the leading form of browsing in the world.

Help Boost Conversions

Mobile ready websites tend to experience higher conversion rates. When your website has a responsive design, you have a competitive edge. Most websites are slowly making the change. Unless you are actively reading tech news, you probably aren’t aware of this forthcoming requirement from Google. That means your closest competition likely isn’t aware of the change either. You are able to take advantage of this information in advance and use this knowledge to create a positive experience for customers. You then reap the rewards as customers have an improved experience on your website. That will translate into better sales for you as they are able to handle a transaction right there instead of waiting until they have a chance to get on a computer or finding another website which is mobile friendly.

What is the Next Step?

Understanding that mobile ready websites are important is only the first step. Actually having a responsive web design is another. So what is the next step in transforming your website? It’s as simple as contacting us.

Our team will transform your website so it meets the new demands of Google.

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Rebranding-ProcessWhen you’re ready to promote your company or a new product, “branding” is important. However, are you really familiar with what branding is and what it means? While “branding” has become a buzz word thrown around regularly, many companies don’t understand what it’s all about or how to use it to improve their success.

A brand is far more than just a slogan or a logo. While a logo and slogan can both be important, companies need to build a solid foundation to ensure success over time.

Many companies make the mistake of thinking that advertising and marketing is the same thing as branding. While these concepts often work as a team, the end goals are very different.

What is Marketing?

Advertising and marketing is short term and tactical. It’s all about creating a message to grab the interest of consumers. A good marketing team uses advertising campaigns to promote the company or product to targeted audiences, providing communication from the company to the customer. Marketing focuses on promoting the best parts of a company to a target market, and it focuses on making a sale.

What is Branding?

Branding is a long-term, strategic method used to keep the customers brought in through marketing efforts. Branding focuses on building associations between brands and memories within the minds of customers. It’s all about creating value and trust, which is important because consistency, quality and a good reputation is what turns buyers into loyal, repeat customers. Branding involves the entire customer experience – the experience a customer has from the first contact with the company, to the packaging details of a product, to the way employees interact with customers.

A brand may also include the use of graphical elements used to represent a company. A standard theme is created to be used throughout all marketing materials and products to establish familiarity with customers. A strong name, unique colors, a logo, unique imagery, and symbols are all essential components that should be used when creating a brand. However, creating a good brand identity requires more than just creating something that is aesthetically pleasing. It also needs to communicate value to your customers.

The Objectives of Branding

When establishing a brand, the goal isn’t to get customers to choose you over the competition. The goal is to make sure that potential clients see your company as the only company that can meet their needs and solve their problem.

A few of the important objectives of branding include:

  • Clearly delivering the message of the company in a way that customers can understand
  • Establishing and confirming the credibility of the company
  • Connecting with customers emotionally
  • Generating brand loyalty
  • Motivating buyers
  • Establishing a perception of value and quality
  • Linking together your company’s products and services

The Advantages of Branding

Developing a good brand for your company will offer numerous advantages, including:

Advantage #1 – Recognition and Loyalty – Companies that effectively use branding techniques enjoy the advantages of recognition and loyalty. A strong brand is more likely to be recognized and remembered by customers. Companies benefit from customer loyalty since a strong brand makes customers more likely to trust your company when they want to purchase other products or services.

Advantage #2 – Linked Products and Services – When you build a strong brand for your company, it makes it easier to link your company’s products and services. This increases the likelihood that customers will purchase other products or services your company has to offer.

Advantage #3 – An Image of Quality and Value – Branding offers the advantage of creating an image of quality and value. Most consumers believe that a branded product or service offers higher quality.

Of course, these are only a few of the advantages a company can enjoy when creating a strong brand. Creating a strong brand can also convey an image of expertise, experience, size and reliability to potential and current customers.

To run a successful business, marketing and branding must be combined. However, remember to create individual goals for each area. While marketing campaigns can come and go, your brand’s value will be what keeps customers coming back to your company again and again.

 

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