Month: May 2016

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interns and social media managementIn today’s world of digital marketing, social media is one of your most critical platforms. Your online presence can help you to build authority, develop your brand and interact with your audience to increase rapport and generate leads. For many small and medium-sized businesses, social media is unfamiliar territory. There is a common misconception that social media only targets a younger demographic, and by that logic, many believe that social media can easily be handled by intern team members or young and inexperienced marketers. To put it plainly, this idea is wrong. Being familiar with social media does not immediately make one qualified as a social media marketer Continue reading nt-violetta

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Content is king. How many times have you heard or read this phrase and cringed? Although it’s a hugely overused cliché, that doesn’t change the fact that it is true. Online marketing has become increasingly competitive in recent years, and maintaining a simple blog with a splash of social media is no longer enough. Larger companies dedicate whole teams to online content marketing, so is it realistic to expect that you can achieve worthwhile results with the little time that you have on top of running your business? Continue reading nt-violetta

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