The very nature of people doesn’t change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they contain or the rules for finding the best way to get your message to the right people. If you’re in advertising, you’ll recognize the name David Ogilvy, known as the “father of advertising.” Even though he was successful decades ago, many of the rules are relevant still today. Continue reading nt-violetta

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