At this stage of 2017, you’re probably tired of the term ‘big data’ being thrown around by every other marketer or technology innovator. At this stage, it has become something of a cliché. While at BMGcreative we would agree that the term is sometimes overused with very little substance to back it up, we would readily admit that big data is integral to doing business today, and it all comes down to how you understand the concept, and what you do with the data that you collect. Continue reading nt-violetta

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