You took the time to find a talented website designer and invested in a professional web design. You poured your soul into writing high-quality content ready to inspire, motivate, teach and entertain your website visitors. You looked all over for the perfect images to create the perfect look and feel for each page of your site. You are now proud of what you have created, but there is a big problem: no one else seems proud of your site.
This is a problem many website owners encounter, but there are creative actions you can take to bring more visitors to your site. If you haven’t already started a marketing plan, right now is the time to change that. If you have been marketing your website but haven’t received the results you wanted, the following tips will help you develop a more efficient, results-driven plan. Get ready to unveil your beautiful creation on the rest of the world.
Spill Your Heart in a Blog
Do you have a blog for your website? If not, your goal is to change that this year. If you do, your goal is to change the way you think about your blog. This is not a space for stuffy declarations of your worth or heavy advertisements. Blogs are not meant to be updated once a month or only when you have a new product to push. Your blog is your space to tell the world what makes you tick, why you are special, and how you see your industry and the world at large.
Write tightly-focused blog posts that drill home one central idea in a personal manner. Speak directly to your readers so that they see you as a person to whom they can relate. Ask questions and take the time to read the comments when they start coming in. This is hard because you are revealing your true self in a vulnerable manner. Go there, and you will be rewarded.
Give Your Heart Away
Do you have an eBook, long report or other digital product that you know would help millions of people if they gave it a chance? Instead of pedaling it for what it is worth, give part or all of it away for free. This may make you squirm a little, but that only tells you that it is something of value that will work. The goal is to have other products to offer when people realize the value of your freebie and come back for more.
You can also write brilliant blog posts and give them to other bloggers. Why would you do that when you are starting your own blog? You do it because giving away that top-notch post allows you to tap into the audience already secured by other bloggers.
You will need to make updates to your website to make these ideas work. You may need to add an opt-in for visitors to receive your freebie in exchange for their name and email address, and the blog will take some time to setup. It will be worth it in the end as you get more for your marketing time and dollars.