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5 Nonprofit Website Missteps that Hurt Donations

5 Nonprofit Website Missteps that Hurt Donations

Written by Jessica Kane The manner in which the website of a nonprofit organization is built and designed makes all the difference between the destination being an effective fundraising resource — or not. There are some significant website-related missteps that...
Are You Ready For GDPR?

Are You Ready For GDPR?

There’s just one week until new EU legislation on data privacy takes effect on May 25th. This new legislation holds marketers and data processors accountable for increased data security, privacy, and transparency. It’s also important to note that the law applies to...
Mistakes to Avoid When Developing Buyer Personas

Mistakes to Avoid When Developing Buyer Personas

Have you created buyer personas for your business? No matter what industry you are in, buyer personas can help you understand your target audience on a deeper level. Buyer personas are generalized, approximate models of who your buyers or customers are and what...
Landing Pages: One Key to Converting Leads

Landing Pages: One Key to Converting Leads

Are you looking to increase your conversions on your digital advertising or email campaigns? One element many marketers overlook is a well-designed landing page. Up to 44% of marketers refer their campaigns to their general website because they do not have the...