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What are Micro-moments and How do They Impact Digital Marketing?
The reality of digital advertising today is that you have just a few seconds to capture a consumer’s attention. People are increasingly attached to their phones, checking them constantly and going online in short bursts. Google’s Content Marketing team, Think with...
The Growing Impact of Granular Personalization and Customer Driven Data
At this stage of 2017, you’re probably tired of the term ‘big data’ being thrown around by every other marketer or technology innovator. At this stage, it has become something of a cliché. While at BMGcreative we would agree that the term is sometimes overused with...
Twitter Preparing to Double Character Count to 280
Yesterday, Twitter began testing a new 280-character count in select languages in an effort for users to become more expressive. In a post from Twitter’s blog, Aliza Rosen articulated that the Twitter company wants users to express themselves without limitations. “Our...
The Do’s and Don’ts of Email Marketing
If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn't, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let's take a...
Marketing Metrics that Matter
If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the...
Staying on Top of Google’s Algorithm
Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the...
Five Timeless Advertising Techniques that Bring Home the Bacon
The very nature of people doesn't change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they...
Keeping Your Marketing Message Simple and Impactful
With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your...
Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017
Digital media is being consumed at an incredible rate, to the point where a significant portion of any marketing audience will come from digital devices. While print and television mediaadvertising still lead in total market spending, in 2017, it is expected that we...
Four Common Branding Mistakes Every Company Should Avoid
With a powerful brand, your business will have one of the most important assets needed for success. For many entrepreneurs, developing a brand is one of the highest priorities in the early days of a business. In your own case, focusing on branding now will allow you...