The internet is a fast-paced environment these days due to smartphones playing a dominant role in how people interact online. Many people check their phones quickly and scroll past a sea of words in their feed.
Every one of us visits websites on a near-daily basis if not daily. The biggest websites may be designed differently from each other aesthetically, but they all aim to provide an excellent user experience for their customers.
It is fierce competition out there in the marketing world. Thanks to the internet, many businesses are able to start up and get themselves out there; the keyword is many. With so many businesses fighting for attention in Google search results
Over the last couple of years or so, we have seen a rise in businesses interacting with their customers on social media. A specific fast-food chain with a redheaded mascot is one of the best examples of how companies can get attention via social media.