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Local AdvertisingMany small businesses or single party sellers believe that a website is an expense that they don’t need and that advertising or SEO is a service which won’t assist them in increasing their sales.

Local vs Global-Can SEO Really Help?

One of the most common myths about the small or mid-sized business is that because they are only doing business in a small local area, that online advertising is not necessary or desirable. The small business owner is often taken in by this myth and doesn’t promote the website or use local SEO or SEM to locally market their business. This is detrimental to the business owner in that they are not well branded and it is detrimental to their bottom line as well. In this climate, who can afford to give away sales?

How People Find New Venders

Whether you are local or global, people are looking for you. Most of those people, statistically are looking for you online. Consider how you and your family may search. If you’re looking for a new product or service, chances are that you’re using local search online to find that product.

Even something as small as a pizza restaurant is being searched in local areas more than a thousand times a day. Many searches take place while people are on the road actively ready to spend money on a local business.

Making sure that you’re online and able to be found means making sure that part of that business comes to you and your company.

Why Advertise Online?

Local people have the idea that the internet is global in nature and local businesses are overlooked. In fact, if you are using the right text and the right keywords local advertising will increase their business in a big way.

Very often searches take the form of –for example–“Omaha fast food.”

Your competition is–by and large–online and working to attain that local traffic and to edge out their competition. Statistics from the marketing industry, specifically from Marketing Land tell us that:

  • The retail industry will spend more than 9 billion dollars on digital advertising this year.

  • Most of that advertising and targeting will take place online.

  • More than 60% of people look for a business online, even if that business is locally owned and operated.

  • If you’re not online, you are leaving nearly sixty percent of the new business on the table.

  • Local SEO is necessary in order to compete with the other businesses in your area.

  • Local business marketing brings in more than 25 billion dollars in new businesses per year.

How much of that business can you afford to pass up before your business is overshadowed by those who are using online and digital advertising?

Advertising Methods

Local SEO and local business marketing using your own website, social media venues such as Facebook, Twitter, Wooxie.com and Pinterest are going to help to improve your visibility and to brand your business.

More than one method of advertising is necessary for your business growth. This is true even if you own and operate a very small business. Your competition is marketing to the local area. The trend is to advertise locally and that is a trend that can be expected to continue and to grow. The internet, social media marketing and online marketing is the wave of the present and certainly of the future. Those of us who are in business today either ride the wave or sink.

 

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Local Business AdvertisingThe business world has been a little shaky for several years. Beginning to pick up slightly, the economy is still slightly turbulent for small business. We’re all looking for ways to run our business with the lowest costs vs the highest efficiency that we can get. Today, with so much up for grabs, it’s certainly not the time to be cutting back on your budget for advertising, but it is a good time to reevaluate it to ensure that the budget that you do have is being used to your best advantage.

Local business advertising is done the best and cost effectively online. It is considerably cheaper-even if you have to hire someone to write your copy or content for you–to advertise online using content to help you to become more visible. In fact, in many cases online advertising is free of charge. The right content and social media copy will go a long way toward helping your company and your products to become more visible and more profitable.

The reality is that local businesses in particular need to advertise online. If your prospective customer can’t find you, they are going to find your competition.

Your small business website is in place, but is it working for you? Does your local business website help to increase the volume of your sales or to broaden the scope of your business? Is it visible, easy to find and does it reflect well on your company?

If it doesn’t then maybe it’s time for a few changes. Even if you’re only doing business in a small local area, your prospective customers are online and actively looking for someone who is in your business. If they can’t find you, it stands to reason then, they are going to find your competition.

The Right Content and Keywords

Ensuring that they can find you means taking a few steps to make that more easily accomplished.Using some localization, adding some local keywords to your content is a good start. People don’t typically search for a local business by using global keywords. For example, if you were seeking a Nottingham carpet cleaner, you would type in just that. Using keywords such as those in your online content will make you easier to find.

Consistency in Advertising

One of the things that you can offer is a consistent business listing that sees every website reflecting your business address and phone number updated and current. No matter how you have them listed, every website should list them exactly the same in every instance. One of the reasons for that is that it is a distinct red flag for a prospective customer to see a website listing that gives two or three different addresses or phone numbers for the same business in various places.

Small businesses who move a great deal or who change their information frequently may be businesses who are not above board. They tend to make companies or individuals think twice before hiring them.

Know Your Competition in the Local Area

The chances are good that you have some local competition who is vying for the same business that you are. Know who they are. The best way to do that is to have a marketing expert in your corner who can help to research not just the main competitors but those who are up and coming and may be more competition in the near future.

Get Help With Your Marketing

While we all hear that SEO and SEM isn’t rocket science, if you’re consistently being beaten out in the SERPs by your competition, it’s time to get some help with local business seo and your local business website in order to create a more visible and more profitable future for your company.

 

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Start-up marketing budget

Most small start-ups have limited marketing dollars, which means that marketing on a budget becomes a priority. When marketing money is limited, every dollar spent needs to provide your start-up with results. However, just because a start-up has a small budget does not mean that it is impossible to enjoy incredible results. To make the most of a limited marketing budget, here are a few start-up marketing ideas that offer results and savings.

Idea #1 – Stick to Marketing Campaigns that Work

One of the best startup marketing ideas to follow when trying to stretch your marketing budget is to stick to marketing campaigns that work. When a marketing campaign provides results, avoid scrapping that campaign just to try something new. As long as consumers are reacting positively to these campaigns, keep running them. While dated information may need to be updated, throwing out existing copy that provides results is a waste of money. Ads can continue bringing in results for years, so stick to campaigns that are working. If the campaign becomes ineffective, then it’s worth the money to change marketing tactics.

Idea #2 – Make the Most of Every Ad

For small start-ups marketing on a budget, it is important to make the most of every ad. Ads are expensive, especially if you are just using them for space advertising. While some of your money may be used for space advertising, making the most of the ads you use is important. In fact, those ads can be used in multiple ways to get the marketing message out to the company’s target audience.

One option is to order reprints of ads, handing out the ads to existing customers and potential customers. Ad reprints may be sent out with company literature or may bed use as direct mail items. Ads can easily be turned into product data sheets or even used to create education material. Once money is spent on an ad, use it to its full potential, finding different ways to use those ads repeatedly to save money.

Idea #3 – Save Money with Modular Literature

Another of the startup marketing ideas to try is using modular literature. Modular literature allows companies to create a single brochure layout that can be tweaked to fit the needs of specific products or marketing campaigns. Most sections in modular literature will remain the same, while a few sections may be tailored to feature specific products or reach out to a targeted audience. Creating separate brochures can quickly become expensive, so modular literature offers startups the ability to save money while still creating quality literature that meets specific market needs.

Idea #4 – Don’t Allow Other Companies to Dictate Your Promotions

Small startups often make the mistake of looking at the brochures and other literature offered by other companies. However, allowing other companies to dictate your promotions is a big mistake that will make marketing on a budget nearly impossible. Most startups do not need fancy brochures or mailers. Focus on promotions that focus on the needs of your market instead of looking at what other companies are putting out to their customers.

Idea #5 – Consider Automation for Lead Generation

Lead generation is an important part of marketing any startup. Many new startups find that using marketing automation software offers great benefits and helps maximize your marketing budget. With automated lead generation software, it’s easy to send out messages automatically that will both capture and nurture your leads, starting at the first inquiry and working with leads until they result in a sale. Automation allows you to increase productivity and reduce the amount of money you spend on lead generation tasks.

Idea #6 – Check Out Startup Events

More than likely, you’ll be able to find startup events in your area where you can talk to other individuals starting a business and individuals that have similar interests. These events offer you a great way to begin networking. In many cases, you’ll meet individuals that can help you with your startup. Not only will you get valuable information, but these events often are a wonderful place to find marketing companies that can help you successfully market your startup.

Idea #7 – Use a Marketing Firm

Sometimes startups make the mistake of trying to do everything in-house, thinking that it will be the cheaper option. However, using a marketing firm can actually provide a better return on investment. Marketing firms have experienced professionals that have the skills and knowledge to help you market your new business. Most business owners do not have the marketing expertise needed to come up with the best marketing strategy while sticking to a tight marketing budget. By hiring a marketing firm, startups can work with professionals that are experts in marketing, ensuring that the marketing dollars spent bring a big payoff.

Idea #8 – Partner with Other Startups

Many startups are dealing with marketing on a budget. Partnering with other startups on promotional campaigns can save money for everyone involved. While companies should avoid partnering with competitors, doing promotional campaigns with non-competing startups may offer great results. For example, if your company makes custom candy products, consider partnering with other startups that make custom products, such as custom clothing, shoes or even jewelry.

Idea #9 – Make the Most of Each Piece of Content

Make the most of each piece of content to keep your marketing expenditures low. Copy, photos, videos, layouts and illustrations can often be reused in some way. By reusing each piece of content already in place, a significant amount of money can be saved. For example, photos used in a brochure for your startup could be reused on a website or website copy could be reused in company flyers or brochures.

Idea #10 – Stick to the Budget When Hiring Creative Content

Sometimes start-ups need to hire creative content, but when doing so, stick to the company marketing budget. While it’s important to look at credentials of the individuals being hired, it’s also essential to look at their fees and whether they fit the start-up’s marketing budget. While a top photographer for a publicity photo could charge more than $1000 per day, it’s possible to find quality photographers to shoot a publicity photo for only a fraction of that cost. Whether hiring photographers, writers, consultants or other creative talent, ensure that the cost fits into the current budget.

 

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Google One Today

Getting Started with Google One Today

Google Non Profits has recently opened a new way to get noticed and a innovative way with which to raise funding for your non profit. With some minor restrictions as to which non profits may become involved, Google is now inviting new or aged nonprofit companies to create their own projects and to register to use One Today. One today is the ultimate in fund raising by the use of social media and social networking campaigns.

Social networking, as we all know, is a very powerful way to make a statement today about your products and services. It can be equally as helpful for those things which you want to promote and to ensure that people who will donate can find and view the things that you have done and desire to do for the world around you. One Today makes it easier to accomplish those things by putting your non profit in front of the people who will help you to accomplish your goals.

What is Google One Today and How Can it be Useful to You?

One today is a mobile application that permits your non profit group to build and to feature different campaigns or projects for which you need funds.

The idea behind One Today is that your company can benefit greatly and your customers and those who donate can make a vast impact by just donating one dollar a day.. which is where the name, One Today comes from. Whether your non profit provides laptops for children or nursing care for adults, you can use One Today to help spread the word about your non profit and to find ways to fund your activities or services.

How Does it Work for Those Who Donate?

One Today is only available on Android and the parties who use it to donate to your project or service will be sent a receipt after their donation is made. Those who donate more than 250 USD will even be credited with a tax deduction via the certificate that they get from Network for Good at the end of the year.

Getting Started with One Today

In order to use One Today for your own nonprofit, just a few simple steps will get you started on your way to receiving funding and notice by the use of the application. Getting started is as easy as filling out the application and setting up projects in the One Today area.

Filling out an application to be included in the One Today app is easy. Typically just your non profit designation and your number can be used to find out whether or not you qualify for adding your project to Google for Nonprofits and hence to One Today.

Fundraising is easier with One Today. For non profits to get started you must be a member of Google for Non profits. You’ll have access not just to One Today, but also to Google Grants and many other perks for non profit groups.

Your approval normally comes to you in a day or two and allows you to connect with the people who are most intersted in your projects and your causes. One dollar can make a big difference in your world, particularly when those one dollar donations come to you by way of social networking users who are spreading the news about your cause. Lower the cost of your nonprofit advertising and reach the people who can help you most with One Today for Google nonprofits.

Sign up today and find out what One Today can do for you!

 

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Google One TodayToday with so many good causes and so many things that require our attention, finding the best non profit to which we’d like to donate is becoming more difficult. Information overload is the order of the day if you simply search out a non profit or a cause online.In many cases the information is not entirely correct and we may end up donating to causes which are not as legitimate as we might wish them to be.

Non profits usually enter the field because the owner or developer of the group or organization feels a sense of social responsibility that compels them to make a change in the world. The combination of social responsibility and social netoworking is one that could be a powerful force for good in the world. Google, recognizing this, has developed a new application that combines the two.

Today, social networking is one way in which you can use your online presence to raise awareness and to raise funds. Google One Today is a new mobile application that can assist you in the promotion of your cause and help your company to raise money for your non profit in new and very innovative ways.

What is the Cost?

Your membership in One Today is free and the registration process is rapidly accomplished. Users of the One Today application are offered new causes every day that will help them to find non-profits in which they are interested and which address causes dear to their heart. Users invite friends into One Today donations by the use of social media. The Google user can then promote their causes via other social networking sites and invite their friends or family to donate as well.

Who Is Eligible?

There are some restrictions as to what kind of entities are eligible for inclusion in Google One Today. Those non profits which are involved in schooling,such as nursery schools and day care, as well as private schools, along with most medical or health care facilities and nursing or home health care services may not apply to become involved in One Today. Most other non profit entities are eligible to become involved in One Today to increase the awareness of what they do and why they do it.

How Do You Apply?

Application is easily accomplished. In most cases, the approval is done in hours rather than in days or weeks, which may be the case in some online venues.

What Do You Gain?

Social Networking can help you to gain ground and to support the cause that you have chosen to make your own. Promotion of your non profit is far easier when it is part of an application that is downloaded thousands, if not millions of times and shared across a wide range of social networking sites. Your time online will be better spent and your fund raising dollars will go further when you raise funds and using methods which are free of charge.

You can see a broad and rapid expansion of your user base and increase your donations more rapidly when you usesocial networking methods. Your product and your project will be seen by more people in more areas when you use One Today.

In a world where social networking is used more than five times a day by people of all ages, engaging your target audience through an exciting new social media application makes good sense for you and your non profit.

 

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Web Design Company in Ft. Lauderdale Who Loves Coffee

Some ask why people make such a big deal about coffee. Well as a Web Design Company in Ft Lauderdale we have to keep moving at the pace Ft Lauderdale does. Besides our passion for web design we love working hard and moving methodically fast forward.

Media and marketing especially web design in Ft Lauderdale changes very fast. Competition pops up and companies constantly have to adjust hence our “Caffeinated Marketing” approach. You always have to be alert and constantly monitoring the market for opportunities.

Our caffeinated marketing approach helps us stay on top of things for our clients. Fueled by coffee and passion for web design and marketing we are always available to respond to our marketing clients. If you need attention and a web design company that eyes wide open contact us today and see how BMGcreative can help elevate your brand awareness to bring you new clients.

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Running a business website can certainly be a challenge for any company. But in today’s competitive market, having an effective web design that works for your business is just one of several startup marketing essentials.

startup marketing essentials

From our own company’s experience, here are three things in particular we have found that every business owner needs to have on their business website:

Prominent Calls to Action

Your online visitors want and need direction. With their super short attention spans and the dreaded bounce rate, you have mere moments to engage your website visitors and guide them where you want them to go. Be direct in your approach – a clear call to action whether it is a sign up form for a newsletter or a featured product  you are selling or even a big phone number in your header to drive phone calls, it needs to be obvious.

A clear call to action on your main page isn’t simply the act of adding a big button, it is about strategy. Make it clutter free and precise, stick to the essentials and take away the distractions.

Compelling and Engaging Content

Unique content is what will initially drive your online visitors to take the action you want them to take. If you are lacking an effective headline or a brief and prominent explanation of your value proposition, your visitors are not likely to make it past the homepage or landing page. Compelling content needs to be simple, short and direct. Motivate your visitors to take action.

Provide a Consistent User Experience

What does this mean? When you provide a “consistent user experience”, you are creating a feeling about your company in all of your marketing, especially as they interact with your website. Several elements influence user experience in your website design:

Web Design Elements – Your website design should embody your company brand. The design should also engage your target market and cause them to feel a certain way. For example, a bed and bath website targeted at middle-aged women, should “feel” like a place where women want to buy things for their home.

Credibility/Trustworthiness – Your website design and functionality also plays an important role in how credible and trustworthy you appear online. It may be seem like a small thing to you, but a person getting their first impression of your company wants to know that they are going to have a good experience and not get scammed. Credibility doesn’t mean having a fancy homepage with seals on your checkout page if you are selling something, it is more about creating an online space that is professional and easy to use.

Ease of use – Your online visitors need to be able to easily navigate your website pages without getting frustrated. You should use clear menu navigation and structure, use best practices to be effective and purposeful to direct users through your pages and make contact information easy to find.

Next Steps

So how do you take the next steps to get an effective web design? BMGcreative is here to serve, as an experienced web design company and marketing partner. Contact us to get started or make an appointment online!

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At BMGcreative, our designers and developers are often heard saying “just because you can, doesn’t mean you should.” This can apply to a variety of things but it seems to come up most often when we’re talking about web design mistakes people should avoid.

web design mistakes

Here are a few of our favorite web design mistakes people make:

  • Just because you can use 15 fonts on one website… doesn’t mean you should
  • Just because you can color your fonts…doesn’t mean you should
  • Just because you can use JavaScript…doesn’t mean you should (always use it for the right reasons!)
  • Just because you can use a busy patterned background on your website…doesn’t mean you should
  • Just because you can set up an auto tweet every 15 minutes… doesn’t mean you should
  • Just because you can take images with your iPhone and put them on your website…doesn’t mean you should
  • Just because you can design your own logo with clipart…doesn’t mean you should

We could go on and on….

What about you? Are there elements of your web design or even in your overall marketing plan where you have entered into that gray area? Is your business guilty of making common design, marketing and web design mistakes in the “just because you can” category?

We see this trend a lot when a business owner tries DIY in their web design and marketing. They aren’t professional marketers or designers and they do not know exactly where to draw the line. Always remember, simple is better and often, less really is more.

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In today’s marketing landscape, especially online, a company’s business website is often the prospective client’s first impression. You can image that it is a rare purchase that happens today which doesn’t in some way begin online with some bit of customer research. Both B2C and B2B consumers find themselves not only starved for time but they are much more web savvy than ever. And this means the research tool of choice is a quick Google search.

Business Website Redesign

Well before a prospective client will set an appointment or go into your business, they will scope your business out online. For this reason, when it comes to your business website, you must put your best foot forward. In many cases today, especially if your website is outdated, this may call for a professional business website redesign.

If you spend any time online yourself, you are likely to run into a lot of websites that even you think are not user friendly. They may be outdated and slow loading. Most companies feel that going through a redesign will be a hassle – we hear all kinds of excuses for not having updated a website including not enough time or money. We have also heard the excuse that there is no one in the office who is web savvy enough to maintain the website for them on a regular basis.

Unfortunately, letting a website site and go stale or having an old static website is no longer good for your business. It can do more harm than good and tell Google that your site is not a good result to visitors looking for products or services like yours.

If you’re website is outdated, you are basically saying that you don’t care what they see when they come to your website and that you may or may not follow up with them and your business has little attention to detail. If you think about it from a client’s perspective, you can see how that would look.

If your current web design is difficult to navigate, as in no real organizational page structure, your website visitors are simply going to get frustrated and leave for a more user-friendly experience. You will lose your potential customers on that first impression.

Going the DIY route or letting a “friend” do your business website redesign is a bad idea – we have seen many of our clients come to us after getting burned. You need a website that shows your company’s professionalism and functions the way you want it to.

If you are wondering whether or not your website is working for your business, check out these stats from around the web:

Websites with a blog overall get over 50% more traffic

Businesses who regularly update their blog obtain nearly 80% more followers on Twitter and other social sites

The top 2 factors that users say want when visiting a website is easy navigation and fast load times

Your business website is your introduction to your potential customers. How would you like to make your first impression?

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We have to consider that each day, both our current and potential clients are looking at our company and wondering “why should I choose you?” Customer Loyalty

The basics of marketing means you must understand how to differentiate your business from your competitors. It is perfectly logical to go down this path — if you cannot tell your customers what makes your business different, whether it is in terms of what you sell, how you market it or why you are doing business in the first place, then all there is left that is different would be the price. And that means they go with the cheapest – always.

Think about it from a real business perspective. Would you rather take the time to figure out from your target audience’s perspective how you are different or would you simply settle for just having the lowest price?

It all depends on your business, right? We all see Walmart having great success just by having the lowest prices. However, if you do not want to constantly be in a price war with your competitors, then you must go back to truly understanding how your business is different and what niche you fit into that helps you create that distinction. There is where you will find true customer loyalty.

You don’t have to have everyone’s business, just so long as you reach your target market with the right message at the right time. Here are some questions you can ask to help you figure out what sets you apart from your competition:

If your company disappeared tomorrow, what would be missed most of all?

With regard to your company, what do you feel passionate about?

What business is your company in?

What business is your company not in?

List three adjectives that best describe your company.

What type of people would benefit from your company’s products or services the most?

How do you prioritize your customers?

Need help defining your target audience and reaching them with the right message? BMGcreative is here to serve! Contact us to get started on your marketing – we are passionate about what we do and love to make Raving Fans of your business.

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