Now that 2013 is coming to an end, what have you done to improve your social media marketing in 2013? Social Media Marketing Review

It’s never too late to implement new strategies, and with 2014 on the horizon, here are 5 easy things you can do to get ahead of the curve as this year ends:

1. Review what you did this year. Whether it was just a little or a whole lot, give your strategy a full review. Look at your posts and follower engagement to see where there is room for improvement.

2. Set new targets for 2014. If you got 100 new followers in 2013, set loftier goals in 2014. Push to put out better content and engage followers in new ways. Set real, measurable goals and strive to meet them.

3. Humanize your posts. It still holds true, a picture is worth a thousand words. Video is worth even more. Use real images and videos on your posts created by your staff and see how well your followers react. It is a great way to engage followers and get them to resonate with your brand.

4. Get consistent. Make sure all of your online and offline marketing is consistent – even when it comes to your social media posts and images. If you have been out of line, it will only confuse your followers. Brand consistency is still important.

5. Get viral! Try to be creative and get your team together to create images or video that will go viral online. This will get you the most exposure and drive traffic and engagement (even if short lived). Viral content will boost the amount of followers you have and get people talking.

There are many easy things you can do in your social media strategy but the important thing is that you remain consistent in all channels. Your social media marketing review for this year should be thorough so that when the new year begins, you know where you can be most effective.

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Why Landing Pages are Vital to your Business

What do you want to accomplish with your website? Of course, you are promoting your product or services. The best way of doing so is to use business landing pages to get people interested in what you are selling. Consider this. You may only get one chance to make a good first impression. Doing so by having landing pages that can help convert traffic into sales is essential to your success. Business Landing Pages

Attracting Traffic for Startup Marketing

A good landing page is really important to attract traffic particularly for startup marketing. The information provided on these pages will guide potential buyers. A professional landing page will get the attention of visitors and guide them to your web site. It will allow them to learn about the products or services you are offering.

You only have a short period of time to get people interested and make an impression. If you can get contact information from visitors via the landing page, you will have a link to further promote your website. You may think all that is needed to start an online business is your website. Although this is an important aspect, having sales oriented landing pages will direct visitors to your website because they are tailored to your specific product or service. It is essential in the competitive online world and search engines that drive traffic based on exceptional and relevant content.

Of course, after they visit your business landing pages and are directed to your website, you will want to keep their attention. Because internet users have notoriously short attention spans, this is not always the easiest thing to do. Well laid out business landing pages and an attractive website that is easy to navigate is the best way to do this. Your content must also be engaging to your visitors.

These are just a few elements to consider in the online aspect of your company’s startup marketing. The competition is tough and it is imperative that you make use of the tools that can make a difference between success and failure.

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One of the most common things we see in startup marketing is that the small business–trying to save a little money–would prefer to take their graphic design or website design to a friend or relative, or even do it themselves as opposed to spending the money to have it accomplished by a professional. Marketing Mistakes

While this may seem be a viable option, typically it’s one of the biggest marketing mistakes a business can make in the beginning. The DIY “graphic designer” who has no formal instruction or years of experience in the field makes some serious mistakes that can cost you plenty in your marketing and SEO.

The most common problems that we see in DIY marketing and SEO include bad or poor graphic design which can bring a heavy penalty in terms of ranking. In many cases the DIY designer is not aware of the newer methods that allow compression and the sites load slowly. Additionally we see a broad range of mistakes in navigation that make it more difficult for the site user to be able to navigate the website easily and well. Additionally, the design looks amateur – and people take notice of this. Your business needs to look professional and trustworthy to earn a good reputation.

These mistakes can cost the company who is doing startup marketing a lot because the site visitor or user will become frustrated with tedious navigation and simply click off the site, finding another one that they can more easily use. In addition, the search engines are beginning to penalize sites which have speed problems and lower their ranking.

When you are just starting in business, why begin on the wrong foot by making marketing mistakes that can prevent your site from ranking and lower your business visibility? In that startup phase, it is important to consider your target audience and how you present your business. Consider a solid website design built by a professional rather than the DIY route. If your best friend made your graphics and you absolutely must use them, pass them along to a professional who will be able to polish the graphics into a usable state, as you want to be able to use them in the correct way – in a professional manner.

There are many affordable web design and marketing companies, but the cheapest will not always be your best bet. Just be sure to check out their portfolio for other happy clients find a design firm that will do great work to get you the return on investment you expect for the money you put in for your website and startup marketing budget.

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Did you ever hear the old saying, “It’s who you know.” No where is that more important than in business. Networking can help you to begin your business and to see it grow and expand. It is a key concept in the initial building and the growth of your business. Networking may sound old school, but it’s a tried and true method of making long lasting connections that can help you in ways that frankly, many of us never imagined that we’d need help. Here are some business networking tips that may help you along the way. Business Networking Tips

Networking is the surest way to get new customers and to make new contacts. Start out by talking to the people that you know and moving into people who they know in order to obtain new customers. A marketing company can be a big help in some of these things. They know many people and are actively engaged in helping them to become more visible.

In many cases your marketing company can be your best contact. They often put together groups or businesses who can offer each other services that will benefit both of them.

Networking is always more effective when it is done on the phone or face to face as opposed to via email or instant messenger. Try setting up a lunch meeting with someone that you think may be beneficial to you and to whom you can offer some services. Those people can offer you new friends and contacts which allow you to move forward in your business.

One of our favorite business networking tips is that when you go to corporate events, make sure that you’re not standing on the sidelines. Actively engage the people that you come into contact with, finding out what they do, how they do it and how it may be compatible with your own business and philosophy. Start a conversation with anyone and listen to what they have to say. The business contacts that you meet today may serve you well for years to come.

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Businesses which don’t have any leads at all may as well close their doors. In effect, if you have no method to generate business leads, you might as well not exist at all. The problem is that many companies don’t know how to generate leads. They rely on the word of mouth advertising that is somewhat effective, but is not effective enough to carry them through economic downturns and is certainly not going to expand their business. Lead Generation for New Business

What are the Best Strategies on Lead Generation for New Business?

Every business has a wide range of lead generation strategies available to them, some just cost more than others. One of the biggest mistakes that the new or small company makes is to rely solely on social media and free methods of advertising. These methods are not actually free in that they take up the time of you or your employees. Social media is an option, but it is one lead generation strategy that is not always reliable or effective for all startups.Time spent here is costly in that it may not net you the return that you need.

Hire a Professional.

Hit and miss at best, social media can bring you a few leads, but businesses today require a more full featured and more dependable method of generating leads. More reliable and more cost effective is the use of a professional marketing company which can offer you leads on a regular basis.

Lead generation techniques that can be used to give you the business that you need on a regular basis are one thing that a professional marketing and lead generation company can offer you.

Lead Generation Strategies.

Full print materials, PDFs that are available on your site and others for the prospective customer to print out and review are other strategies that will generate leads for your business. Small micro sites and guest posting, and networking on a full scale will give you the lead generation and the new customers that you need to grow. These are just a few ideas for lead generation and marketing strategies for new businesses to consider.

Isn’t DIY Marketing Cheaper?

While some “do-it-yourself” methodology in marketing is useful and desirable, such as networking, don’t make the mistake that many small businesses make today. Saving money is laudable in any business, but if that penny saving strategy isn’t providing you with the means to expand and to grow, isn’t offering you the leads that you need, it’s time to find a new strategy that includes professionals with a well laid out plan to expand your small business.

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1. Networking in all relevant spheres is key to both securing new clients and promoting your own business. Networking is one of the most fundamental marketing strategies for startups, particularly for the earlier stages of your company where important professional connections can help you achieve those important initial successes. marketing strategies for startup businesses

2. Startups must work at creating a recognizable and distinctive brand. Regardless of the specific nature of your company’s products or services, you will likely be surrounded by stiff competition on all sides. Many factors go into successful branding, from having a distinctive logo to becoming known for specific services, but it is still a key element of startup marketing.

3. Some marketing strategies simply involve having a sufficiently good presentation. All startups must have a professional website which is user friendly and easy to navigate for your online visitors. Potential customers are extremely sensitive to “red flags” that would indicate they will not have a good experience when doing business with your company. Having an effective web design is an integral component of startup marketing.

4. All modern startup businesses can consider having something of a presence on social media. Startup marketing has changed substantially in recent years, and the importance of social media has been one of the most prominent changes. Generating a following on any social media website certainly takes time, but there are no initial costs to getting involved with social media. Social media marketing is one of many marketing strategies that builds on itself. You can start out with just one profile or business page where it makes sense. Don’t go crazy making too many profiles that you don’t have the time to keep up with.

5. Blogging has become almost as important as social media for startup marketing. Successful businesses will have unique and engaging content on their own websites. They will can also consider including content from guest bloggers among their marketing strategies, which is a way to drive additional traffic to their website. A huge part of startup marketing should be increasing your visibility everywhere, which can be done through activity on social media websites, guest blogging, and networking in person.

Of course, there are other marketing strategies for startups you can incorporate into your plan. Regardless of your budget, the idea is to outline goals and stick to your strategy to create the best return on investment. For more information on startup marketing and marketing strategies, subscribe to our blog!

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After investing the time to register a domain name for your business, taking the time to choose just the right one, now all you have left to do is find a web design company and hire them to make your business website, right? Well….not exactly. In today’s digital landscape, an effective web design is the foundation of any business’s initial marketing strategy. Your website will often be your customer’s first impression of your business, so it is important that you put a lot of thought and work into it. Here are some things to discuss with your web design team as you plan your initial meeting.Starting a New Website

First, you should decide what the main goal of your website will be. What is the main purpose? Is your website going to primarily serve as an online brochure for your company or is it supposed to function as a lead generation page in which it needs to capture the names and email address of prospective customers? Alternatively, would you need your website to sell products or services online? Whatever your needs for your new website, it is imperative that you determine all the features you’ll need prior to beginning any discussion or work with a web design firm to avoid wasting valuable time and money just to add functionality later in the development process that you didn’t think of in the beginning stages.

Secondly, think about how much maintenance you want to do on your own website. If you are okay with having a design firm handle everything, down to writing and posting content, factor that in. If however, you want to be able to publish and edit content easily, you will want an easy to manage CMS like WordPress which will greatly effect which web design company you choose to build your website. Your decision on this matter will especially affect the technology and platform used in constructing the website, meaning, the level of your involvement in maintenance after the launch needs to be determined up front.

Additionally, you have to think about how prospective customers will find your website. Obviously you will market your domain name in ways such as business cards and other marketing collateral, however, proper coding and search engine optimization (SEO) can help your website rank highly for keywords in the search engines to increase the amount of people who come to your site. Other factors like integration with social media can give your website greater visibility so these things should certainly be discussed. Whatever methods you use to get visitors to your website, the idea is that when they get there, the site is user friendly and engaging.

Now you can put some things down on paper and reach out to a few companies for a proposal to build a great website for your company. BMGcreative is a great place when you are starting a new website – check out our Portfolio for some web design ideas or Contact Us today for a quote!


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While Google isn’t totally transparent with how websites are ranked on their SERPS, Matt Cutts has at some point in the past told the public on multiple blogs that a website’s load time and speed does have some bearing on rank. Why is this? Matt Cutts tells us that it is due to the fact that fast websites makes online searchers happy. It is very cut and dry. top 10 search engine rankings

Moz did a recent study,  which was carried out by Matt Peters and Zoompf which examined the connection between the load times and speed of websites site speed along with their rankings on Google. Their results confirmed that site speed truly does matter as it pertains to rank, and of course, if you want to know if top 10 search engine ranking is important, just ask all the companies who are vying for page 1 position and paying hundreds of dollars a month to get there.

When building a business website, it is important to find a good balance between user friendly and search engine friendly. The site has to be easy to navigate with great content, but it also needs to be coded properly to performs well on search engines for optimal rankings.

SEO and usability of a website are both important. Top 10 search engine rankings are important for your most searched keywords – hands down. The profitable keywords that will convert visitors to customers need to be found on the first page of search engines but when those users get to your website, it needs to be fast and function well. When your site is done correctly and with the best intentions, SEO and usability will work together to have a great end result.

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marketing strategies for startupsWhen you’re a start-up, the thing that is probably at the top of your mind is how to get to the top of your potential customer’s minds – or rather, how to set your business apart in such a competitive market. While start-ups are vying for attention, you can count on these three tips to get your marketing off to a great start.

1. Stay Focused

First and foremost, stay focused on your target market. Don’t be tempted to advertise to everyone. If you focus your marketing content to those who are more likely to convert into customers, your efforts will be more profitable.

2. Give Your Clients An Incentive To Share

Give referral bonuses, discounts or recognition for sharing your brand with their friends and connections. A little effort on your clients’ part can go a long way in getting your company’s name out there, especially if your clients have some positive things to say about your brand/products/services. If you offer people something of value, they are likely to help you spread the word – people like perks.

3. Use Social Media

It’s there. Use it. Show people what your company is all about, put your brand’s personality on the map. Invest a bit of time and effort and it will provide a great return on investment. Engage people with valuable content, unique content your company has created, and you’ll find that it’s easy to start a conversation. Videos go viral every day and a picture is still worth a thousand words. Social media is NOT the place to make a sales pitch, it is a place to make raving fans of your brand by making an emotional connection. Just keep in mind that social media is not for every business. If you are not going to commit to it and stick with it, don’t do it at all. The last thing your followers want is to see you “here today and gone tomorrow”. That makes you seem untrustworthy.

For more great marketing strategies for startups and small businesses follow us on Twitter @bmgcreative or Like us on Facebook at

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Lately, Google has been pushing those who advertise with them to design mobile-friendly websites, due to the fact that most generic websites look terrible on smartphones and other mobile devices. Google is now providing more research to support their advice. And this should go for any business owner who has a website. Take Google’s advice – make it mobile friendly!top mobile websites

Google is hoping that the better the mobile interaction, the more people will use Google to search for websites, businesses, and products. A lousy mobile experience not only reflects badly on the business, but also on the Google searches that sent the users there.

In a recent study conducted by a reputable market research firm, about two-thirds of smartphone users say a mobile-friendly website makes them more likely to purchase a company’s product or service, as well as return to the website in the future. 61% of smartphone users say that if they aren’t able to find what they are looking for within a short period of time, they’ll go to another website. Half of these users say that even if they like a business, they’ll use their website less often if it doesn’t work well on their smartphones or other mobile devices. 72% of smartphone and mobile device users say that a mobile-friendly website is important to them.

Google’s advice: Design a fast and simple mobile site. Make it user friendly and easy to navigate around to the different areas of content. Google notes that you can also advertise your mobile site with Google Mobile Ads, which is a notable choice for businesses if you want to reach out to the two-thirds of users who use Google search to find a website.

No matter the smartphone or mobile device (i.e. Android, Apple, etc.) it’s still important that your website is mobile-friendly, and easy to use. Why is a mobile-friendly website so important? More than 800,000 smartphones are activated daily, and more importantly, over 57% of smartphone users search for businesses on their device. The top mobile websites incorporate an eye pleasing design that works well on all devices, including your pc, and deliver great content about the product or service you were searching for quickly and easily. Keep this in mind as you design your next website. What you will find is that much of your web traffic is likely to come from mobile traffic as time goes on and that is just the nature of our tech driven society.


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