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Developing Collateral and Marketing a Startup Business

Without clients your business is just an innovative idea, an inventive product, or a well thought-out service. As such, putting together marketing collateral for your business should be a major priority. If you are just starting out, visibility to your potential customers puts your name out there to help you get real business to keep your doors open.marketing a startup business

In order to have long-term success for your startup business, it is ultimately important to develop targeted pieces that have direct marketing messages intended for your target audience. Your marketing collateral needs to be associated with specific goals. Your campaign should be planned in advance to yield the best results and convert new customers.

Don’t be intimidated by the concept of “marketing” as it pertains to your company. It simply involves mapping out an initial strategy for getting your startup business’ name out there. This does not mean an expensive television commercial. You do not need a Fortune 500 advertising budget. You can easily put together your company’s marketing materials on an affordable budget.

When you’re marketing a startup business, you need to decide on a marketing strategy. Spend your advertising budget where it matters. This includes a professional logo, website, business cards. These are truly the essentials to start with. Don’t be tempted to buy stationery and flyers, etc. Those things are not going to give you the return on investment you need to stay in business. If you are going to do some advertising, think about email marketing and have an email template professionally designed. An email template that you can use multiple times with new content will give you the most value. Definitely use your marketing budget wisely if you are a startup.

For an affordable and professional logo design or other ideas for marketing a startup business, we can help. Contact us for a quote or call 877-887-6397.

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We are a constantly growing marketing and design firm. We need an awesome Marketing and Sales Assistant that can communicate with clients, multi-task, and lead multiple projects.

The Marketing and Sales Assistant is responsible for assisting the Marketing/Sales team in all things relating to marketing, administration, client projects and relations. This person must have a friendly but professional appearance and manner with clients and staff. Must have 2-5 years experience in a media, design, or marketing role and an outgoing personality. This is not for anyone looking to “expand their horizons” we are looking for someone that has marketing experience and is passionate about what they do. We need someone who is comfortable talking to clients and prospective clients both on the phone and in-person and who can put a positive spin on almost any situation.

Responsibilities include:

  • Provides administrative assistance for day-to-day activities on assigned clients, including phone calls, emails, production and creative deadlines, sales leads, research, etc.
  • Assists in agendas, conference reports, proposals, campaigns, correspondence and other materials related to account service, production quotes, research, copy, media plans and preparation for client presentation
  • Social Media Management and daily content creation and posting
  • Handles administration on client and potential client activities, maintains client correspondence, approvals, copy, forms/documents
  • Is responsible for proofreading copy, artwork and proofs; sees that all work completes the standard agency approval process before being reviewed by clients.
  • Acts as host/hostess for visiting clients and visits clients when necessary
  • Has necessary technical and computer skills related to daily job functions that are necessary
  • Assists various staff in marketing and sales duties

Must have:

  • Industry experience in at least one of the following (marketing, web design or advertising)
  • Extreme attention to detail
  • Ability to multi-task
  • A positive, willing to learn attitude

Other helpful skills:

  • Web design or content management experience
  • Copy writing or editing
  • Fire juggling
  • Love coffee or barista skills
  • Selling isn’t necessarily required, but if you can sell me my own shoes, that’s a plus!

Benefits:
Medical/dental, IRA, vacation, caffeinated work environment, and growth opportunities!

Apply Now

 

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Websites are the first thing that people see of our business in most cases. Unless they’ve come directly to your physical location, the website will be their first glimpse of your company. You want to make a good impression of course. What people see of your site makes them determine whether or not they want to come to your store. They judge you quite often on the site that you have reflecting your business as a whole.website design

In most cases, people base what they think of you and your site on the current trends in website design and in whether or not you’re keeping up with current trends. A reasonably modern site that hasn’t gone years without an update is going to make a good impression on your visitor.

What are the current web design trends that we’re seeing in 2013?

One of the most common is responsive design. While responsive design is not a necessity, it is something that can be helpful for several reasons. Today more than a third of the world is using the internet at some point during the day from a mobile device. Having a responsive design for your website allows it to be viewed and to look relatively good on any kind of device – from a pc to a laptop to any tablet or smart phone. That means that only one design is necessary for your website and the world sees you no matter what device they are using.

Most companies want a website that only needs to be done one time and doesn’t have to switch to a totally different mobile site in order to make it visible on tablets and smartphones. These responsive sites are selling well, are working well, and are converting well for businesses around the globe.

If you want a great website with a responsive design, BMGcreative is here to serve. Give us a call or contact us online to get started.

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Professional Web DevelopmentEveryone seems to have a friend who builds websites. The question is, do they build the kind of websites that will improve your traffic, increase your conversions and allow your company to grow and expand? In most cases, the answer to that question is (emphatically) “No”. It’s easy to cut corners and to talk yourself into believing that a free website or an amateur built website can give you what you need, when the reality is that it probably won’t.

Custom websites are widely used by the bigger companies for a very good reason. They offer professional businesses what they need to attract new customers and to grow their revenue. One of the best things that you can do for your website is to craft it in such a way as to make it easy to use, easy to navigate and easy to SEO. One such method is to enlist a professional web development company like the team here at BMGcreative to produce a custom website using WordPress. WordPress is among the most popular website content management systems for a very good reason. Because it works.

Using WordPress in combination with a professional web development team who can offer you the kind of integrated SEO and easy to use navigation that will give your site better visibility and better traffic makes sense when you want your website to truly work for your business. There are a wide range of themes out there, but improperly integrated, those themes can see your site losing traffic rather than gaining it. Using a professional website team ensures that the work that you get is quality and the positive results are backed by expertise. This is another reason why custom websites work best for a business. When you’re considering a website redesign, consider all of the reasons to use a professional web development team before going the DIY route.

 

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BMGcreative acquires local Search Engine Optimization company Rankster

FORT LAUDERDALE, Florida, August 1, 2013

Rankster-Fort-Lauderdale-Marketing-FirmsBMGcreative (BMG) announced today the acquisition of South Florida digital agency Rankster.  “Its a strategic move on our part.  We’ve had our eyes on several local Fort Lauderdale marketing firms that would broaden our talent base and bring us entry into defined markets” says Grif Blackstone, President of BMGcreative. Rankster focuses on Online marketing, Social Media Marketing, eCommerce conversions & lead generation campaigns.

Rankster is a 9-year-old digital agency that had grown out of the print and publishing worlds to bring digital and other web-based solutions to regional businesses.  Established in 2004 by Mike Giambattista and a team of award-winning creatives, Rankster grew its client base to include national entertainment chains & food-services, and regional financial, healthcare and service businesses. According to Giambattista, who will step into BMGcreative as new Vice President of Marketing Services, “We couldn’t be happier about the acquisition.  We’ve had a solid working relationship with Grif and his team for almost 10 years and this makes synergistic sense; our businesses and expertise complement each perfectly.”

“We are excited to bring Rankster into our team and broaden our footprint in the South Florida market. We believe in the vitality of the business of our community, and as we continue to grow, our customers can expect big things from BMGcreative,” notes BMGcreative of the acquisition.

BMGcreative is a full service Fort Lauderdale web design and marketing firm which specializes in custom web design, branding, search engine optimization, print marketing and more. They were recently ranked one of the top 25 Web Design & Development firms in South Florida by the South Florida Business Journal and are the Strategic Marketing Partners for the Broward County Chamber of Commerce. For additional information about the company, call 954-229-2256 or visit www.BMGcreative.com.

954-229-2256

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BMGcreative is a fast growing full service marketing and web design firm. Some say like a well oiled machine we say like a well-caffeinated team.

We need an awesome Front End Web Developer/Designer, primarily WordPress, that can communicate with clients and handle detailed front-end development. Most of our sites are custom WordPress, some static HTML and eCommerce sites.

Your role comes in after the client approves the design. Main responsibilities are to communicate and execute the customer’s needs while staying in scope of the project. After design approval from the client your role is to install, develop and make the site come alive. We DO NOT USE TEMPLATES! You must have a deep understanding of how code works, CSS, jQuery, Java Script and be able to work quickly.

Ideally, you will have 4 to 6+ years of web development experience. If you fill this new position, you will be an integral part of our development and marketing team, and you will work closely with all members of the company to deliver the best possible websites and make raving fans. You must be willing to put in extra hours on big projects.

Standard Requirements:

  • Passionate about clean code!
  • Strong CSS, Javascript and jQuery skills
  • Excellent custom WordPress coding skills
  • Development experience in PHP/MySQL
  • Good understanding of responsive design, grid systems, layout and color, asset production, typography and a meticulous attention to pixel-level detail
  • Advanced Photoshop skills a must
  • Solid organizational/project management skills and is flexible enough to roll with changing priorities and tight deadlines
  • You thrive in a fast-paced growth environment
  • Diligent work habits and ability to meet tight deadlines
  • Fantastic communicator
  • Enjoys brainstorming and collaboration
  • Self-motivated and creative problem-solver
  • Charming with co-workers and/or clients

Other Helpful Qualifications:

  • Web design
  • Any experience with print design
  • Experience with APIs
  • Experience with Magento/OpenCart/eCommerce
  • Love of the bean juice (aka coffee)

What we offer our clients:
Web design and development, email marketing, social media, SEO, SEM, marketing consulting, print and graphic design, logo design and branding. We deal with a ton of start-ups and re branding. We work hard, have loads of fun. Recently ranked #19 for Top Web Design Company in South Florida by South Florida Business Journal.

Job perks:
Medical/Dental, Vacation after 6 months, unlimited premium coffee, tech loving boss, flexible schedule, Lots of company perks and growth opportunities!

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If you are running a small business of any kind, then you might be wondering whether or not you actually need to utilize internet marketing for small business. The answer can be somewhat complicated, and it really depends on what type of business you have established. For example if you have established a fruit stand and have no plans to expand, then you might not need to use internet marketing other than a listing on Google Places, Yahoo! Local and Bing Places for Business so that you can be found locally. If you plan to market to the entire world however, and if you really want to go places and be found by a larger target audience, then it’s time to look into SEO companies and other online marketing opportunities.

 

internet-marketing-for-small-businessSEO companies, Fort Lauderdale based like BMGcreative or otherwise, are designed to help you gain more exposure in the search engines, ensuring that the most highly searched keywords actually lead to your website. To accomplish this, you will have to learn which keywords are indeed the most popular and have them sprinkled throughout your site and combine them with an SEO strategy that includes high quality content, reputable link building and social engagement to your target audience. As a business owner, you need to work with a company that has expertise with search engine optimization and internet marketing for small business to help you convert the traffic you receive on your site into real customers.

Other forms of internet marketing will of course extend to social media, along with various e-mail campaigns that you might launch. You should be committed to a consistent brand marketing strategy across multiple channels, but you will find that internet marketing for small business is the best way to get your name out there and engage new clients to interact with your business. BMGcreative can work with your business side by side to leverage your brand and spread the word about your company. You might be operating on a small budget, but that doesn’t mean we can’t help you. Whether you have $500 or $5,000 a month, we can help make the best use of your marketing dollars to make every lead count.

Internet marketing for small business is an affordable way to get started, and we’d love to see how we can work with you to accomplish your goals for growth in the second half of 2013. Contact us to get started.

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If you want your business to be successful on the internet, you need to ensure that you have an effective web design to begin with.

effective web design

With hundreds of other businesses selling products and services that may be similar, having a user friendly, effective web design with quality customer service is essential.

Your website design should begin by being as simple as possible. Customers don’t want long videos, animations or over the top graphics when they enter your site. Most of the time, they want quick information that they can scan and understand, in just a few seconds. As they click through the pages on a clearly defined navigation area, the flow should be logical and should contain facts.

Another important part of your web design, is to avoid the temptation to make your page too distracting by wanting to add too much. While social media connections are fine, you want to avoid them being the central focus of your website. What you want is a clean, professional layout that makes sense to your target audience.

Of course, all of this is going to be quite a bit of work. If this is your first time building the page, or you think you need a website redesign, then it might be time to have a website design professional step in. The web design professional will be able to construct a custom website design for your business that drives qualified traffic and produces sales and also ensures that everything runs smoothly throughout the project. They do this by understanding your goals such as:

What is your typical customer?
What potential customers are you seeking?
What does a person need from your website?
Do you have any sales or other goals?
What is your short term / long term marketing strategy for the website?
What immediate results does your site need to provide?

With this information in place, the professional handling your web design can begin to create a layout that will meet your needs. If e-commerce is involved, this includes verifying the shopping cart is integrated, and even that the pages are search engine optimized for the best performance when the website is launched.

Don’t let the need of planning an effective web design slow down your business. Instead, take a moment to speak with a qualified professional website design company like BMGcreative that will help you to create a top notch website that meets your needs and that is customized to help your business grow.

 

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Corporate Risk Consulting, Inc. is a leading independent risk management and insurance consulting firm that helps organizations improve performance by assisting them in reducing their Total Organizational Cost of Risk (TOCOR).

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dealing with negative comments on social mediaWe’ve all thought about it. Putting your business out there on social media can be a great thing but it just leaves you so…vulnerable. You may be ready to dip your toes in the social media waters, but are apprehensive about what effect negative comments on your social media page might have to you and your business.

What if somebody says something bad about me?
Social media provides an opportunity to have a real conversation with your customers, whether positive or negative. It creates an environment in which opinions are voiced and feelings about a business or brand can be developed through the viral spread of word-of-mouth marketing. Dealing with negative comments on social media isn’t as difficult as it may seem. Feedback from your customers is invaluable – both the good and the bad. Negative comments on your Facebook page or a bad review on Yelp can actually arm you with the knowledge to change customer perceptions.

Uncover Real Issues
Let’s face it, the web gives people a little more bravado when expressing their feelings. It’s no shock that people complain more online than off. People are generally less inhibited and will feel much more comfortable saying what they really think. But is that necessarily a bad thing? Reading (not deleting) this constructive criticism can actually help you. Consider these examples of repetitive issues your customers may be experiencing.

‘They said they’d be at my house between 8 and 10, but by 2, I still hadn’t heard from them.’
‘The service is really slow – I could have fixed it myself quicker’.
‘The hostess is really rude.’
‘Food is great, prices were good but boy, how about the attitude from that hostess.’

As a business owner, this type of feedback can enable you to make positive changes in the service you provide. You may consider conducting quality checks with your services team, or having a private discussion with your hostess about her demeanor with customers. These issues could have gone unnoticed, but now not only are you aware that they exist, you can work to resolve them.

Provide Accurate Information
You may see comments that are misrepresentations of your products or services. Posts such as ‘They don’t even offer a guarantee!’ that are factually untrue (be sure to check first!) can quickly be addressed. A suggested response would be to reply to the post as the voice of the business, correcting this information and providing a link to the page on your website that outlines your guarantee policies.

Respond…Carefully
At times, it may be necessary to respond to the negative comments. Depending on the severity of the complaint this may warrant a private message directly to the original poster. Responding publicly, so the rest of your social media community can see, has its benefits as well. When fans see a complaint posted and a timely, thoughtful response from the businessthe perception of that brand can change for the better. The community sees you as willing to help and ‘make things right’.

Dealing with customer feedback on your social media pages should be handled in the same manner as if that customer called you on the phone or came to see you in person. Listening to their concerns and being professional and courteous can go a long way in turning that negative feedback into a positive experience.

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