Each year, just like the last, there are plenty of new marketing and advertising concepts that are thrown at business owners. Some perform well and well….others fail miserably and should never be re-visited. Here are three effective new marketing ideas for 2013 that you may want to consider if you haven’t already.
Pinterest for Business. This is simply a personal bulletin board where you can pin photos and share ideas. Pinterest allows you to discuss whatever you want with other individuals who follow you on the site. For example, you may want to share your images of an exclusive event such as a marriage, party, grand opening or anything else you want. You can give your followers ideas on how to use your products and services in the best way possible. Photos really do say a thousand words – and it has been proven time and time again that great images resonate with people much better than just text.
As a user, you can surf bulletin boards that other individuals have designed. Pinterest for Business is an excellent way to share great content and allow people to bookmark or pin it. This may also encourage others to view your content as well.
Mobile Marketing. Mobile promotion has exploded in the last few years, so much so that many individuals are often using it as their primary place of promotion. In mobile marketing platforms, you have the flexibility to target different types of users and devices which can give you significant advantages in a way that no other marketing provides. As more individuals use smartphones and other mobile devices, the potential for this kind of marketing will only continue to improve and be able to be delivered to the best target audience for your product or service. In the US, 46% of individuals own a smartphone and that number continues to grow every day. One third of all smartphone users have made at least one purchase via the internet on their phone. Some do it consistently as the comfort of doing it improves. As this becomes more and more common, the marketing opportunities increase and improve.
Content Marketing. Content promotion, while not new in itself, is more essential than ever before because of all the changes search engines have made, such as its popular Panda and Penguin algorithm updates. There is much more focus on the value of content on a website than ever before. The search engines want to provide a good user experience. Online searchers do not constantly want to revisit old content again and again. People need to see targeted and relevant content on all sites they check out so they can make educated decisions whether it is to make a purchase or get information.
Essentially, marketing will always change and improve with the times. Smart business owners will change with the times or get left behind in the dirt of their competitors that are doing a better job of tracking what their consumers are looking for and delivering it.
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