BLOG

Fort Lauderdale Website DesignOne key attribute that both large and small businesses have in common is a website. A website is an essential part of your business. You won’t be able to thrive and prosper without one. But a question everyone asks is how much does a website design cost?

There are different ways to buy a website. There’s a cheap fast way that you don’t really tailor and customize to your exact wants and then there’s the professional looking way where the website design cost is more expensive but more effective to convey your company online.

First of all, depending on different Fort Lauderdale website design companies, your website design cost can vary. Some companies offer a full up front payment, others an hourly deposit, and some offer a package payment where your website design cost differs on what kind of pre-made design package you’re looking for. Really it depends on who you go to or what your looking for in a website design cost. But remember this, you get what you pay for. Yes, we’ve all heard that before, but it is the truth when it comes to your website design cost.

If you pay for a tv broadcasted $100 pre-packaged bundle website design cost where you only decide your color and how much pages you want. It won’t compare to a bigger website design cost, of over $5,000. If you don’t have that much money in your budget, then that website design cost may not be right for you at this point.

Keep in mind some Fort Lauderdale website design companies sell website designs that cost up to $5,000 but are really worth a mere $800. Others can have prices around a couple thousand and are really worth up to at least thirty or forty thousand! It’s important to contact previous customers and clients that the web designer has dealt with in the past and consider their advice; Were they satisfied with what they got? Did they really like the way the website turned out for them.

Basically, It all depends on what type of website you’re looking for: To make a fresh start, to put your company on the market, or really just to look professional. A website is an important part in the life and growth of your business’s future. Just know what you’re looking for or what you can afford.

Read more

email marketingSo, you have your email marketing strategy all planned out and ready to go. You feel that your email design and content are perfect and will bring in all sorts of business, right?  If you don’t want to experience the painful feeling of alienating those leads you fought so hard to get, think over these key factors before hitting the send button!

Make it Simple!
When you have a lead that is about to convert you need to make sure it is as simple as can be for them to grab the offer they are acting on. They likely just spent time filling out your landing page contact form, so the least we marketers need to do is make it as straight forward and simple as possible.  One factor to think about while doing this is to make everything glaringly obvious to the user.  This will ensure your new lead will have a good first impression of your company and be able to get to your deal as soon as possible.

Don’t Fill Up Their Inbox
So now you have their email address, that means you should cloud up their inbox all day every day…right? They gave you their address, didn’t they?  Isn’t that what they want?  NO!  Developing the correct email frequency can be some what difficult.  If you do it too much they will un-subscribe, if you do it too little they will forget about you.  This is where knowing your audience comes in handy.  Getting to know your audience can help you time your email frequency, the right time of day when they might be free to really read your email, rather than just skimming over it.  You want to create timely emails with valuable information.  It is one thing to send out an email once or twice a day during the week, but have if you have completely irrelevant information to provide, no one wins.  Keep it consistent and keep it informative.  If you aren’t getting responses from your email marketing take that as a sign to try something different. Testing different designs and content can bring you more success.

Take Your Time
When a lead is in the final stages of conversion, take your time to follow up.  This will not hurt you in any way, this will actually help you!  By doing this you are building up anticipation and giving your lead more time to think about what is about to happen.  Add links to your conversion that allow them to share on social media sites what they bought, or even let them share their email for other sales opportunities with their own email contacts – the possibilities are endless!  Once you are ready to follow up, be overly nice and even somewhat cheesy if you want. You want to make them feel special and live up to all their expectations.

Read more

Fort Lauderdale Web Design CompaniesAnother factor that goes into a company’s web design pricing could be the size of the agency and their clientele. For instance, some Fort Lauderdale web design companies could be very extravagant. They only take high paying jobs that require a lot of fluff. But they have a large team to work on the details for a high hourly rate.  These types of companies have an image to uphold that cost a pretty penny. Where there are other companies that are more moderate. They can give the same high quality results but in half the price. These companies only have 10-20 people on the team. Their project scope is very detailed and right to the point. With a smaller company like this you get more of a personal relationship with the designer and developer.

There are a lot of details that go into building a site. The more details the more the site could cost. The number of pages, user interactions like log-ins, or even shopping charts. All of these factors are taken into account when drawing up a price. Depending on the company they might have a pricing guide.  Some companies charge by page, word count and scripting, most charge by hourly rate or package deals with additional fees depending on the scope size for the project.

When looking for services among Fort Lauderdale web design companies to design a website, don’t just look at the price tag. Look at the company’s image, learned about their past experiences and see if they fit what your website needs.

Read more

good website designThe best way to evaluate your website and make sure it looks reputable and easy to navigate is to look at your own website in the eyes of your online visitors. When establishing credibility online you must treat your online visitors like you would in person.  This is where good website design comes into play. Also, avoid standard “Welcome to our Website” headlines, and assure your visitors that they have come to the right place.  By establishing that great first impression you already have one foot in the door.  To develop your credibility even further online, it is important to answer all inquires which come in via your website in a fast and effective way.  This helps build confidence and trust with your customers.  While answering questions about your organization, it is essential to give the facts, but also to promote the benefits.

Always provide up to date and succinct descriptions of your services.  This is one of the keys to providing great content. While playing into all these factors when establishing credibility, you can dial in to look for emotional components that reveal the benefits of your organization. Establishing that emotional connection with your website visitors encourages them to continue to interact with you, therefore establishing credibility.

Another way to look at establishing credibility is to include professional images on your site with an easy to read font and then ultimately making it easy for your customers to reach you.  Consider adding a contact number to the footer of each page, that way it is available on no matter where a person is on your website, as opposed to making them seek out your contact page.  Images are very valuable to users visiting your site, as it helps them to visualize what you are offering. Studies show that good images help to keep people on a website longer and offers them a better understanding of the message you are trying to get across.

When you are thinking about your website design, Fort Lauderdale team BMGcreative will work with you to put these factors into action to make your website stand out and be a creditable, reputable place for people to go who need the products or services you offer.

Read more

professional web designWhen it comes to web design, are you aware of exactly what your online visitors are looking for? How can they respond? Would you like site visitors to interact with to your website?  If the answer is yes then this is “must read” info.

If you expect to use your website as an advertising and marketing tool with hopes to engage your site visitors ,you have to focus more on your overall website design.  Website design is a valuable tool on the market right now to give your potential customers some time to think once they reach your website. Recent reports have proven that the majority of a site’s visitors are attracted through the design plus they stay a little longer on your website when your design is appealing. Your website design will keep your clients attracted.

It is the intricate details that create a site that is memorable and eye catching.  Those tiny details are things that may be difficult for the average person to create.  This is why you need a professional web design team to strategize the best possible design for your site.  While reading this article think of all the details that could go into making your brand the best that it can be.  Now visualize that online.  Not only will it keep your visitors there for longer periods of time browsing your pages, but it will help evolve the experience you offer on the web.

When it comes to designing your site you want to put it in the hands of professionals.  People who live and breath professional web design know what they are doing and know that the integrity of your site is what will be bringing in revenue.  It is important to keep this in mind because while building your presence on the web, you are building a reputation and opening doors to your audience.  This, in turn, can bring you more business.  Create your website using the value and integrity that you hold to your organization and if those standards are high there should be no question that you should put the development of your website into the hands of professionals in order to achieve the goals of reaching the right audience online.

If your goal is to generate more business through your website, don’t take the chance of losing customers with a poor website design.

Read more

Rebranding ProcessThe rebranding process can be a huge success or a major fail for your organization.

One of the biggest mistakes an organization can make when they consider the rebranding process is to take it in-house. Rebranding can not be effectively preformed internally for the main reason of too much introspection. It is too hard to effectively evaluate what is working and not working for your organization currently.

Often organizations don’t really know how their brand is perceived with their target market. The rebranding process has to start with the goal of what really does the organization stand for and how they wish to be perceived. This always has to go back to the mission and vision of the organization.

An effective rebranding process will include: company evaluation of mission and vision, research of competition, polls and surveys, internal vetting of the current brand perception, proposals and implementation. Even after the rebranding process is complete there needs to be an evaluation of the effectiveness and perception of the new brand. Gap as an example made a huge mistake in their last rebrand of their logo. They quickly made a public statement just before switching back to the current logo and brand identity.

BMGcreative, a Fort Lauderdale website design and marketing firm, has a niche in the rebranding process and start-up creation for all kinds of companies and non-profits. For a free evaluation of your current brand please contact us.

Read more

seo copywriting

seo copywriting

An “About Us” page is one of the few constants of an organization’s website.  Businesses have grown their sites to present a unique and dynamic first impression to customers with look and feel, content and interactions.  One thing that seems to fall short or not “pop out” to people is the About Us sections.

Regardless of the company’s size or industry, most About Us pages have an impersonal and vanilla feel for content that doesn’t seem to fit anywhere else on the site.  Most About Us pages are a staple in websites located in the main navigation bar that states information about the companies vision, mission, leadership, news, location, and general contact information.  About Us sections are typically overloaded with miscellaneous content, this can make it harder for users to identify what is important.

Another challenge is that most About Us pages are heavy with business or internal languages that your customers don’t even speak.  When your customers or potential customers visit this page they might read the first sentence and then call it quits.  So, how you can you re-define and give some sizzle your About Us page?

Start off by adopting a different label.  Use titles like “Who We Are, What We Do, Where We Work”; defining yourself like this makes it more interesting and less generic. Use the technique of SEO Copywriting to optimize your About Us page and tailor it to your companies keywords and identity.  Company websites are more sprinkled with information about the brand, so sometimes the idea of an About Us page can seem somewhat unnecessary.  An entire section may not be needed to “define you” when your entire website is about you but many people still see it as a staple page for information.

Try a different approach when writing your content, think about every page as an opportunity to define your brand.  That is what your website is for right?  If you do choose to write an About Us page consider using professional SEO Copywriting Services, or change the titles and write on a more conversational level.  Be personable and connect with your customers, and remember that you want this page to stand out and not be your typical About Us jargon.  Think beyond the copy and make it interesting to draw visitors in with either pictures or videos.  It is all about your company and culture, so don’t let your visitors slip away with something they won’t remember.

Read more

Florida web design As you probably already know, every business should have a website, whether it’s an online store or just an information page for your customers. While searching the web on how to go about putting one online for your company, you might get the idea to build it yourself to keep costs down. Although it may seem like a great idea, we promise you that it is best left to the professionals. After all, a web designer probably can’t do your job – because that isn’t what they are good at. Keep reading for some information about why you shouldn’t try to design your own website.

As a Florida web design company, we know the key elements that go into a website that you might miss due to not having enough experience in this field. For starters, your website needs to have a good design and a good layout. The website needs to be eye catching, to draw the customer into the page. Once you get the customer on your website, it is important to keep them there as long as possible by having a well thought out and directive layout that is user friendly. For instance, what kind of key points will your navigation have? Will it have drop downs? Will it go into sub categories after clicking a main link? If you have many pages to go to, will there be breadcrumbs? These questions are only the beginning of what goes into a good web design. There are elements and small details that can be overlooked if you do not have the right structure and planning behind the design you choose.

Choosing a design template off of your hosting company’s “do it yourself” website builder will not do your brand or company justice. By having a professional web designer develop your website, they can help you organize the pages in the best way possible to fit your business needs. And not only can a web designer make your website look awesome, they can get search engines like Google to think your website is a great result to deliver up when people search for products or services like yours by using SEO best practices right from the start…because what good is a great looking website if no one knows it exists?

When you need a great website, contact your local Florida Web Design team here at BMGcreative. We love to help our clients put their best foot forward and make their websites work for them!

Read more

A good web design is key when it comes to any company who wants to be taken seriously. Your website design or the “look” of your website sends a message to your online visitors (and potential customers) – and that could lead to a very positive outcome or a very negative one if your design isn’t up to par. Users on the internet today view the quality of a company’s website as a direct correlation to the quality of the company itself. An unprofessional website may cause people to think your company is unprofessional or untrustworthy. A great web design, however – one that is modern, user friendly, and easy to navigate – tells online visitors that you care about their experience on your website and you want to earn their business. Your website and its overall design should instill trust and be professional above all else!

Your company could be an all-star company for current customers, but to the masses out on the vast plains of the internet, a bad web design (or a website template that has been used over and over again) could have them searching elsewhere. Sometimes our clients do ask us if we would use a template to cut costs. Our answer is simple: No. It may be cheaper upfront and seem like an easy solution, however, it is not unique to your needs and can cause problems in the long run. And think about it: Do you want your company’s competitor or some other company down the street to have a website that looks just like yours? Because the bottom line is that anyone could buy the same template. Not only that, but who is to say that you will find a template that suits all the needs of your company and deliver a clear message to users about what it is your company is about? With a custom website design built just for your needs, you are guaranteed to have a site unlike any other that pushes your company to new heights.

Read more

email marketing strategiesWhile many marketers do not realize it, every day email marketing is tested against social media marketing.  Social media marketers tout the method as being far more personal, much less intrusive, and all around better than email.  Still, most businesses from in-home to Fortune 500 corporations still invest in email.  Email marketing still remains to be the most effective way to communicate and drive traffic to the website, converting visitors into paying customers.  Email marketers use automation techniques and several other strategies to compete with social media.  It is the in-depth email marketing strategies that keep the competition fierce when going up against one another, and with these strategies, email marketing will continue to keep the revenue coming in.

Acquisition

To keep email on top as a marketer you must master acquisition.  This requires building an email list of recipients that really want to receive your message.  It is important to look deep into your client list and weed out the weak in order to reach that target consumer.  The best way to go about creating this list is building awareness through the various online opportunities.  For example, using social networking outlets to promote availability of select email content on Facebook or Twitter can create strong interaction with your brand and help develop your contact list.  Also, search engine marketing campaigns can be used by referencing availability to email subscriptions on landing pages.  This creates a steady flow of experience for users and maximizes opportunities for acquisition.  Any success for an acquisition campaign comes from making the offer appealing to your audience.  One tried and true way to make the offer appealing is to offer a discount coupon after successfully signing up for the email list.  It is important to examine your audience and their needs when offering these coupons; your offer has to measure up to them giving you their private contact information.  These are some general tips when it comes to mastering acquisition and will help your email marketing strategies build strong potential.

Automation

There are two types of automated email: triggered and sequential.  Triggered emails are sent when a user takes a specific action.  Sequential emails are sent to customers on a predetermined schedule, the user signs up to receive an email and within the next week they receive their weekly email. Triggered emails are beneficial to retailers, because when a product is purchased that triggers the system to send an email.  It is important for retailers that are using triggered automation to keep their emails up to date to ensure the value of that email to their customer.  Sequential emails relate more to publishers and service providers.  By promoting weekly updates through email, publishers and services providers can keep their audience up to date and in tune with your organization.  Automation does not only benefit your audience but can benefit your staff.  Using up-to-date automation systems, your staff can receive messages that keep track of data.  For example: if the user got the email, if they went to the site, and if that email lead them to a purchase.  These are valuable tools when developing email marketing strategies and by examining the statistics coming in, you gain the ability to target problems and see where success is leading to hone in on conversions.

Read more