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At this stage of 2017, you’re probably tired of the term ‘big data’ being thrown around by every other marketer or technology innovator. At this stage, it has become something of a cliché. While at BMGcreative we would agree that the term is sometimes overused with very little substance to back it up, we would readily admit that big data is integral to doing business today, and it all comes down to how you understand the concept, and what you do with the data that you collect. Continue reading nt-violetta

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Yesterday, Twitter began testing a new 280-character count in select languages in an effort for users to become more expressive. In a post from Twitter’s blog, Aliza Rosen articulated that the Twitter company wants users to express themselves without limitations. “Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!”1 Continue reading nt-violetta

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If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not tell the whole story. Below we outline some guidelines for reporting the right metrics.

Less is More
While it is tempting to include every KPI available, a long report can be daunting to read and may not end up read by the people that matter. Not every metric should be included. Focus in on the most relevant metrics to your specific campaign. Continue reading nt-violetta

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Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and hundreds of other factors.

Google explains on its website that “these ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.” But these refinements can certainly pose a conundrum for marketers. Here are some useful tips for tackling Google! Continue reading nt-violetta

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The very nature of people doesn’t change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they contain or the rules for finding the best way to get your message to the right people. If you’re in advertising, you’ll recognize the name David Ogilvy, known as the “father of advertising.” Even though he was successful decades ago, many of the rules are relevant still today. Continue reading nt-violetta

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