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Marketing Metrics that Matter

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important

Staying on Top of Google’s Algorithm

Search

Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website,

Five Timeless Advertising Techniques that Bring Home the Bacon

The very nature of people doesn’t change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they

Keeping Your Marketing Message Simple and Impactful

Keep it Simple

With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier