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Avoid SEO ScamsGetting a real SEO marketing expert or company on your side can seem like an uphill battle when so many out there are advertising like crazy, telemarketing and soliciting every business they can possibly reach to tell them that their website is not being found on Google. No business owner wants to feel like they are missing leads or that the website they worked so hard on or paid so much for isn’t doing them any good. When it comes to determining the professionals from the SEO scammers, sometimes the difference between the two isn’t always immediately clear.

We want to help you avoid SEO scams – before you hand over your hard earned money in hopes of landing on that coveted Page 1 of Google as they so miraculously promise. Here are some things to look out for:

If the visitors to your website are coming from Google AdWords – or other paid search programs, that is not SEO. There are even some very shady companies out there with coders who can make it look like the visitors you have coming to your website from AdWords are actually coming in organically from the search result pages for your keywords.

If a company keeps pushing you to pay for social media marketing on top of the SEO plan, look out. Posting to blogs, updating Twitter, and interacting on Facebook does not always give your website a boost in SEO or rankings. Unless you are fully married to the long term effort it takes to build a presence online with social media and continuously providing new content and responding to & engaging your followers, someone’s advice on entering the social media marketing space could actually do more harm than good when it comes to your website rankings.

Also watch out for the new SEO provider on the block. There are more than a few SEO companies who take your money & run, disappearing after only a few months in to an annual agreement. Always make sure your SEO consultant is well established and has the credentials to back up their price. You want to deal with a company that will do the work and make good on what they agreed to do for your website.

Take a lesson from others who have been duped by SEO scams! Work with real professionals if you want results.

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The content you have on your website design is what draws your visitors into your site and gets them interested.  Most importantly, content is what gets results in search engines (good or bad).  Content for the web is about relevance and connecting with your audience.  You may have a stunning website design, but if you don’t have the content to match, you are missing the key piece your customer came looking for in the first place.  Delivering rich, engaging content to your visitors offers them a relationship with your organization and a connection that keeps them coming back.

Brand publishing is exploding!  With 90% of B2B marketers engaging in some form of content marketing, many marketers plan to spend more time one developing great content that people want to read.  Instead of investing in their blog or blogging strategies, marketers are trying to put out content that people will want to share.  Even if it does not have to do with the product you are specifically selling, it is still branding if done right.  As an organization, it is important to use good content to gain customers, generate leads, create brand awareness, and increase brand loyalty.  Search engines are looking for in-depth, relevant content to deliver online searchers – so the better you do in your content marketing, the better (and faster) your keyword ranking results will get.

Content that is gaining your users attention in a positive light and telling a story receives the best feedback and engagement – people like to share the things they like online!  SEO is important, but it’s not a good strategy to write your content for search engines by stuffing as many keywords as you can into the page. Ultimately, the quality of your content is what matters most when trying to turn website visitors into customers. When developing your content – whether it is a blog post, case study, video, photos or anything else – always think about your audience and how they can relate to the story you are trying to tell.  Whether it is selling a product or giving general information on your organization or trying to engage your audience in some other way, always tell a story.  You want to reach your audience on an emotional level.  Connecting with your audience on an emotional level in a positive light helps your audience remember you.

We would love to help guide you in your content marketing strategy. We are a full service marketing and branding firm, specializing in Fort Lauderdale website design. Contact us to set up a time to have coffee and talk about your online marketing and web design needs any time!

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Content Management Systems Today, companies are looking for tools that can make their website more functional. The content management systems simply referred as CMS can make the website faster and easier to navigate. However, there are too many of them in the market. One has to choose keenly before settling for a particular one. This tool is used to manage the website effectively. It used to make creating of work and editing it easy. This should not be overlooked. If one is too ambitious, it can weigh the site down and make it even tougher for the online clients to surf it. One should choose CMS that makes it easy for the website owner as well as other users. Here are some mistakes that you should avoid.

1.You should not go for CMS that is meant for the persons who are good at technology only. You will keep off other users who might find the website too complex. If the website is meant for trading, both sides should be checked. If you like a particular CMS that you can use well, you have to consider others as well. There will be a simpler CMS that make it easy for the ordinary person to navigate the website. You can have an option to customize it for yourself but it is better to leave it as simple as possible.

2.You should not take what others have taken. There are some CMS versions that are widely used today but this does not mean that they are the best. You should not pick a version just because it was recommended. You have to learn what it can offer your business. The CMS has to be the right fit for the products your company is selling. A website is an expensive investment. It has to be done very well in order to make good business out of it. In the same way, you should not go for the least used product in the CMS line. There is a good reason as to why it is not poplar. Choosing CMS should be carried out in a procedural way. It can give you the ability to make a success of your website or failure.

3.You should not skip the research stage if you are planning to invest in CMS. You should know what is available in the market. This has to go in line with your needs. There are strengths and weaknesses of each version. However, you should get to know the CMS in relation to the needs of your websites. You can engage your expert in web design. You can have it tested to understand how efficient it. Most online customers do not want use complex websites when they are shopping. The functions have to be easy to get within the website so that a client does not make a mistake of buying what was not meant.

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fort lauderdale web designMaybe you have considered employing an online marketing company to be able to market your business or perhaps your website? Most of the firms that conduct their business on the web have a superior chance of failure. Many of them neglect to thrive due to the possible lack of understanding of what products and services they offer as well as their lack of visibility to potential customers. Well, this is exactly what an online marketing company offers your company: the ability to be found and understanding to make certain your organization will be effective online.

The internet is something that changes constantly. BMGcreative, a Fort Lauderdale online marketing and web design company, has offers that provide you with the capability to make changes as adjustments occur. The Internet is really a venue like every other marketing site and the way to succeed would be to achieve your audience. To be able to obtain a clearer picture you’ll have to picture every magazine and newspaper ever created inside a large pile. Can you, like a vehicle tuning small firm, promote your services?

A few of the cases need you to possess a global audience like a target, however the research level regionally, across the country and in your area is vital, which means you will not be wasting any time focusing on traffic from sources that won’t become your paying clients. This area is precisely where you’ll be requiring the aid of the experts’ team, beginning from building your site, doing research around the places where you’ll be marketing best, after that promotion, in the most efficient way, of the website. You will in all probability be finding offers of quick fixes, for your web business improvement, however you will find no fixes inside a magic formula on the web and anybody who is promising you that’s not honest.

Regrettably, enlightenment is not available in a totally free mode it comes down through either experience or having to pay for other peoples encounters. You must have understanding and abilities to be able to achieve the success in almost any business which applies to the internet companies too. That’s why we being an online marketing company might help your offline business being a web-based one, in order to help your non lucrative website become lucrative. We take the time to investigate the area your firm does business in, to be able to produce content we’ll search the trends to be able to attract site visitors which will most likely become paying clients.

The help our online marketing experts provide to out clients includes researching the key phrases, building the website up to a professional level and also the building credible links to help increase visibility in search engines. Please don’t hesitate to make contact with us! We want to help your company with an online marketing strategy that is in line with your goals

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Branding and Marketing – A Look At Big-Picture Marketing

There are many different angles in branding and marketing campaigns.  A customer may have seen your ad in a newspaper, online, or a social networking link.  One angle of a marketing campaign that most companies attribute converting a prospect to a customer is email marketing.  This can be misleading though, because one or more of the angles listed above can be responsible for influencing that customer to make a decision, and surprisingly it rarely JUST your e-mail marketing by itself!  Don’t let that scare you however, because combining email with analytics can help increase the efficiency of your program as a whole.

The best way to get started when combining analytics with your email marketing is to start with Google Analytics as well as with your email marketing program’s built in analytics.  Marketers can use metrics from both channels to determine who is clicking through and where customers go once they do click through to your website.  These metrics help marketers make informed decisions about enhancing the website and future branding  and marketing strategies.  When combining web analytics with email analytics you are able to determine how the most profitable customers are being acquired.  Essentially by combing these analytic tools marketers are able to track their users and use their entire angle in their marketing strategy to the best of their ability.

If you want to enhance your overall branding and marketing strategies by using email marketing combined with other multi-channel marketing efforts but don’t know where or how to get started, contact us! We can help you get on the right track.

 

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Website design Fort LauderdaleThe kind of web site Design Company that you select is essential as they’ll be accountable for creating the web site that’ll be reflective of the business. You will find some things that you will need to take a look at when selecting Website design Fort Lauderdale. One consideration is the standard from the work they’ll have the ability to do.

Quality work to be the first consideration when selecting website design Fort Lauderdale, you will find also additional factors at play. The cost of what it’s likely to set you back for that web site design clients are one component that couple of cannot give some consideration to when selecting. However, this shouldn’t be the driving pressure behind your decision. While it seems sensible to select a business that can help you save money if this involves your site, you don’t want to simply opt for the least expensive while you frequently will discover that they don’t provide something that’s of excellent quality.

You need to have the ability to use the organization to ensure that they are able to design a website particularly produced to match your business. They are able to incorporate photos, video and audio on the website too. Additionally, you should also see whether they can provide hosting. A business that may design the website in addition to host it provides an array of conveniences for just about any company. Rather than one company to create the website and the other to host it, this could all be carried out by one and also the site could be live quicker.

It is crucial that the website design company has already established experience of this area and it has a portfolio of other sites they have designed. They ought to provide you with options if this involves just how much work you’ll need done and have the ability to meet your needs regarding the kind of website that you’re searching for. This could be had with one company that’s resides in Fort Lauderdale. However, you don’t have to reside in Fort Lauderdale to be able to use their services. Individuals who are searching for the very best website design, however, are urged to have a look at what they’ve to provide and find out what the corporation can perform on their behalf.

A website that’s smartly designed, simple to use, loads on all browsers effortlessly and precisely shows the organization on the internet is one which will increase the business, no matter what it’s. A website that’s not well symbolized online is usually perceived adversely through the public. Not getting an internet site isn’t a choice for individuals running a business today, no matter which kind of business it’s.

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Fort Lauderdale Web Design We often hear from our clients that they will pay more for a good design. They don’t want web design templates downloaded from some pre-generated theme, they want a custom website design that is built just for them and which has all of the custom features they want and need. Think about it, if you want to attract the largest number of viewers, being unique is a great way to get noticed.

Of course, there are hundreds of Fort Lauderdale web design companies who can help you with your website, however, many of these “web solution companies” use pre-designed templates or outdated designs to develop their clients’ websites. This instantly takes away the uniqueness of a website and fails to make it “stand out from the crowd” so to speak. In this way, you will also fail to grab the attention of your site’s visitors.

Your web design company should be willing to literally think outside the box to create a design which will be aesthetically pleasing to your target audience. At BMGcreative, we do not use pre-generated web design templates. We provide our clients with custom web designs they will be proud to launch. We love having local clients who want to work with a Fort Lauderdale web design team so we can meet, have coffee, and discuss what their needs are so ultimately, we can deliver the perfect combination of design and functionality.

The message of good design is that you are keeping your customer in mind, and they are your top priority. This is how companies can truly differentiate themselves, better than any other method right now. To put it simply, good web design is a new form of marketing that it is time for you to consider.

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A shared social community on your website is something that is vital in our society when it comes to developing your identity on the web and keeping your users involved and updated. Social media marketing continues to grow exponentially. It is super important to consider your options when developing your website design to be socially accessible.  The extensive growth of consumers using social media means opportunity for your site to grow and reach full potential.  Follow these steps to help your site grow and be more socially interactive to your visitors.

Step One – Keep Content Fresh and up to Date. Having a site that is consistent with updates is a way to build a relationship with your users.  This relationship develops because your user will always know they can rely on your site to have the newest information available.  By ensuring this trust with your users you will be able to develop your site as a reliable source, creating a strong platform for interaction.  Pull users in by updating things like products, and what other users are buying those products.  You may even want to enable reviews on your products. This allows your user to engage with the product and content on your site.

Step Two – Video/Photo These days we have easy access to recording video and taking pictures in the palm of our hands with smartphones and other devices that are a part of our daily lives.  With that being said, it is important to take advantage of that opportunity.  By uploading videos and pictures to your site or in your blog, your users become much more involved by using different senses to interact with your content.  This platform can open many doors with your users, allowing them to comment on videos and pictures, post their own testimonials, and overall become more engaged with your site and brand.

Step Three – Socialize your Content If you are selling products, posting blogs, or providing information you must take advantage of the social media marketing opportunities that are available, i.e.: Facebook, Twitter, Google +, YouTube, Pinterest, etc.  These resources will help bring new traffic to your site.  By simply adding a Facebook Like or Google +1 Button to your site, you are allowing your users to interact with your company and bring in new customers you may have never reached through other outlets.

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Your old website needs an upgrade!

Go from this…

Website Redesign Checklist

If your website is outdated, it is time for a fresh design that speaks to your target audience. When it comes to a website redesign, something new and different, even radically so, can really transform your site into something spectacular that you can be proud to show your customers. There are several reasons you may want to update your web design – whether it is to move to a CMS (content management system) or because you are rebranding or just because you want something that is current and relevant. If you do not know exactly where to begin, we can help! We’ve created this Website Redesign checklist to make your job a heck of a lot easier.

1. Benchmarking your current website’s metrics.

This is important so that you can set some future goals and know where you started vs. where you are heading. Record or track the number of visits, visitors, time spent on the site, bounce rate, SEO rankings for your keywords, number of leads you are getting, and if applicable, the amount of sales you are getting on a month to month basis.

2. Set goals.

Be very clear about why you need a website redesign and link that to results you can measure. Do you want to convert more sales? Do you want to incorporate something that is not already there? Do you need better SEO? Do you need more flexibility?

3. Avoid losing current keyword rankings.

Find out which pages are ranked highly for the most important keywords and ensure those are kept in tact when your new site launches. If this important step is not taken, you will have to start all over again to get to the top of the search engine result pages!

A website redesign can make your website a better experience for visitors.

…to this!

 

4. Create valuable content that your target market is searching for.

While your new website design is being completed, take that time to revamp your current website content with fresh, new copy that will be of great value to your visitors. Remember, the more relevant and informative your content is, the more your visitors will value your site and the more the search engines will love it. Don’t forget the all important Calls to Action!

5. Incorporate a Blog

If you haven’t already jumped on the blogging bandwagon, now is the time to start. The constant updated content is excellent for SEO and driving traffic to your site and gives you the “street cred” you deserve. Be the authority in your industry and let your competitors and customers know you mean business! Make sure your new website design includes a blog that you can easily update yourself.

Try not to get caught up only with how your site will look – focus on how it will work for your needs to ensure the best end result.

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