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Know Your ClientIf you were the owner of a multinational mining company, it would be completely unfeasible to simply choose a location on the map, and start excavation, hoping to find precious ore and gemstones. While that would be ideal in a perfect world, the fact is that there would need to be a lot more thought put into your discovery and extraction process. Continue reading nt-violetta

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Why You’ll Never Get a Guarantee of Success from a Reputable SEO CompanySEO

If you look closely at Google’s support page on Search Engine Optimization, you’ll find one line that is particularly interesting. It simply reads, no one can guarantee a #1 ranking on Google. This might counter what you’re currently expecting from a search engine marketing company, but that doesn’t mean it isn’t true.

If you’re about to invest in digital marketing, particularly in search engine optimization, then this is a fact that you’re going to have to quickly accept, and always keep in mind. While there are techniques that can boost your search ranking and help to keep you visible online, there are numerous reasons why you can never expect a top ranking as the only possible outcome, and you should be wary of the companies that guarantee their SEO results. Continue reading nt-violetta

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Utilizing Metrics to Achieve the Best Results

Is your investment in content marketing paying off in the way that it should? How many people are viewing your content, is it being shared and are you generating quantifiable leads as a direct result of your effort? If you can’t answer these questions, then you will never know if your marketing strategy is tuned for your business needs. This is why a number of independent marketers fail. They simply don’t have the data to guide their strategy and determine the value they gain.

In your own business, even if you could afford to blindly throw money at SEO content marketing, why would you? You want to see results and real business growth, so you’re going to need to know the key metrics that are used to validate and continually improve any strategy. Continue reading nt-violetta

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interns and social media managementIn today’s world of digital marketing, social media is one of your most critical platforms. Your online presence can help you to build authority, develop your brand and interact with your audience to increase rapport and generate leads. For many small and medium-sized businesses, social media is unfamiliar territory. There is a common misconception that social media only targets a younger demographic, and by that logic, many believe that social media can easily be handled by intern team members or young and inexperienced marketers. To put it plainly, this idea is wrong. Being familiar with social media does not immediately make one qualified as a social media marketer Continue reading nt-violetta

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Content is king. How many times have you heard or read this phrase and cringed? Although it’s a hugely overused cliché, that doesn’t change the fact that it is true. Online marketing has become increasingly competitive in recent years, and maintaining a simple blog with a splash of social media is no longer enough. Larger companies dedicate whole teams to online content marketing, so is it realistic to expect that you can achieve worthwhile results with the little time that you have on top of running your business? Continue reading nt-violetta

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It can be difficult for small businesses to secure a foothold on the leaderboards of Google, Yahoo and Bing, and if you do it yourself, DIY SEO can be harmful to your business.

 

Fort Lauderdale SEO, DIY SEOWhen you’re running a small business you want to get everything right. From your market research, to your unique product and service offerings, everything should be carefully planned and executed, to ensure that you’re successful and can grow your market share. To achieve this, your online presence will be critical, and Search Engine Optimization, or SEO for short, will be a significant aspect of building your presence and developing leads.

You’ve probably performed research on SEO as you planned your business. You may even know a little about the techniques used to improve your search engine rankings. Even knowing this, the fact is that if you get some aspects of SEO wrong, you can cause significant damage to your business, to the point where it would be extremely costly to restore your online presence. When it comes to DIY SEO, you need to understand the risks, which will clearly illustrate why it is best to hire Fort Lauderdale SEO professionals for your company. Continue reading nt-violetta

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How it’s unlikely a small business can balance the professional SEO cost and management with profit.

 

small business SEO, professional SEOSearch Engine Optimization is a term that you’re going to hear and read a lot about when you’re doing business online. SEO can get your website ranking in search engines, and when done right, it will drive traffic towards your site. If you want to be noticed, then SEO will need to be a significant aspect of your online marketing effort. If you run an internet based business, or any kind of business where your online presence is important, then you can’t ignore it. But does that mean that you should do SEO yourself, or would doing so actually be damaging to your business, and leave you in a worse position than where you started? Continue reading nt-violetta

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The dating game of nonprofits and their donors: how building relationships is key and how to keep those relationships.

 

nonprofit relationshipsWhen building relationships with donors, it is important to know that you’re taking the right steps that will allow you to achieve results. Most importantly, you want to be sure that your fundraising efforts will be successful. Long term relationships should be key when you seek new parties interested in donating online, or when you are trying to maintain the existing relationships that you have. Before you can learn from the basic mistakes that are made when dealing with donors, it is important that you understand your business and your message. Continue reading nt-violetta

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In a world gone digital, those with a secure foundation online succeed, and why building your house with hay won’t stand up to the competition.

 

You Can't Build A Business on A $300 WebsiteIn business there is a conversation that usually starts with, “I’ve been in business for a few years and I’m ready to take my business serious. I have money to invest and want to do it correctly because I know it’s going to cost to do it right and compete in my competitive market.” After a discussion with the customer about marketing and options, we usually send over a proposal that is well above the $300 mark. Three or four days usually pass and the email or phone call comes back with, “I’ve talked to a friend and he turned me onto a website that builds websites for under $300. I’m going to go that route instead of your agency.” Continue reading nt-violetta

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From setting goals to seeking feedback, how a successful website promotes a successful business.

 

5 Simple Website Strategy TipsYour website strategy will play a critical role in the success of your business. At BMGcreative we know exactly what it takes to drive traffic, engage with your audience and increase your conversion rate. Your marketing strategy will ultimately determine the success of your website and any business that you do online. Continue reading nt-violetta

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