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What are Micro-moments and How do They Impact Digital Marketing?

Micro-moments

The reality of digital advertising today is that you have just a few seconds to capture a consumer’s attention. People are increasingly attached to their phones, checking them constantly and going online in short bursts. Google’s Content Marketing team, Think with Google, decided on

Twitter Preparing to Double Character Count to 280

BMG Email Twitter 280 Word Count

Yesterday, Twitter began testing a new 280-character count in select languages in an effort for users to become more expressive. In a post from Twitter’s blog, Aliza Rosen articulated that the Twitter company wants users to express themselves without limitations. “Our research shows us

The Do’s and Don’ts of Email Marketing

Email Marketing

If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take