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email marketing

Email Marketing vs. Marketing Automation

email-marketing-vs-marketing-automation

Many businesses already use email marketing to build and maintain relationships with prospective and current customers. However, many of the world’s largest companies are moving towards marketing automation. No matter the size of your business, you may be wondering what the difference is between

The Power of Email Marketing Campaigns

Email marketing campaigns have more of an impact than you might realize, often delivering real results. According to Yahoo’s Small Business studies, those who receive email from an email marketing campaign purchase 28% more often than others who visit your website. In most cases,

Get Compelling Content–Make it Clickworthy

When you’re requesting–or writing–content for this holiday season, take some time to think about what you want and to brainstorm topics. Refine your content approach to be something your readers are really interested in hearing. If you’ve heard of a new product that is

Write Engaging Content

Content is king. Your marketing needs to include a fair portion of content, but the content isn’t for the search engines; it’s for your customers. The average customer knows when content is written for keyword use by search engines. You need to use those