Marketing/Branding

10 Ideas to Stretch Your Start-Up Marketing Budget

Most small start-ups have limited marketing dollars, which means that marketing on a budget becomes a priority. When marketing money is limited, every dollar spent needs to provide your start-up with results. However, just because a start-up has a small budget does not mean

Customer Loyalty – Why Should Customers Choose You?

customer loyalty

We have to consider that each day, both our current and potential clients are looking at our company and wondering “why should I choose you?” The basics of marketing means you must understand how to differentiate your business from your competitors. It is perfectly