Category: Marketing/Branding

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in3 aviation website design

Video content can help take your website to the next level. With either online video advertising or through the use of YouTube, you can generate more traffic and boost your search engine rankings. It is estimated that in the United States alone 1.2 billion online videos are watched each day, yet only 24% of all national brands use online videos as a marketing tool.

Videos boost brand awareness. When they are combined with elements that create a viral video, they can draw in interested consumers and multiply your efforts. The videos don’t have to be very long. They can be as simple as a short Vine or several minutes long if you prefer. Just make sure the content is interesting and inspires people to click and share.

Look at our clients IN3 Aviation, they incorporated video into their website as a main feature: in3aviation.com

 

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biggest-mistakes-website-owners-make-300x300One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for visitors to your website. That helps build a connection that will cause the visitor to come back or share your content.

After all, people still crave something real when they are browsing the internet.

 

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timing-is-everythingAs a small company you might think advertising is going to cost a vast amount of money. The truth is that today, the best and most cost effective advertising in the world is social media marketing. Whether you’re paying a marketing company to do formal social media or you’re doing it yourself, over time there are a few things that you should know about social media. What you write and when you release it make a big difference.

Most people visit and view social media during lunch time and at or just after dinner time. You’ll get more views if you pay attention to when most people comment on your social media and time your releases to those time slots. You’ll have more people viewing it when it is fresh, and that may direct more traffic to your home page or products page.

The same goes for email marketing and direct mail. Days of the weeks, weeks of the month all play a strategic part in the most effective time to send a campaign. Of course there are general statistics and best practices but the real optimal time is discovered by really digging into your analytics and what your followers trends are. There may be a lot of missed opportunities and more so sales you are missing because they are missing you.

Start off your new year right and look really dig into the last 12 months of marketing data to know where you should be focusing on.  If you need help analyzing your data and when is the best time to do what let us know. We are here to serve.

 

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Search-Engine-OptimizationWhile it is true that Hummingbird, Panda and Penguin have changed the face of Search Engine Optimization (SEO), it doesn’t mean it is something you can forget about. Take the time to keep up with the changes occurring as a result of the three and incorporate those changes into your website. When you do that and keep up with high quality original content, you should find there is a minimal impact on your search engine placement and customers will be able to find you without any problems.

One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for the visitors to your website. That helps build a connection that will have the visitor coming back and sharing your content. After all, people still crave something real when they are browsing the internet.

 

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power-of-a-blogHaving a blog that offers informative content that isn’t designed as a sales pitch will work wonders for you. In fact, as you routinely blog, at least three times a week, you’ll see your website go up in search engine ranking and you should see an increase in the number of visitors you have.

If you provide an informative piece with a call to action at the end, you’ll find you can even generate some potential leads for your products and services without having overly promotional content. Content is one of the most powerful tools you have online.

 

 

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pintrestIf you’re not using Pinterest for your business, you’re missing out on some great benefits. Pinterest provides users with a visually engaging way to curate and share their interests on the web. Why start using Pinterest?

First, you get the chance to create “rich pins,” which allow you to add store locations, pricing and availability of products. When individuals click on your pin, they arrive at your website.

Second, Pinterest business accounts offer you some great analytics and research tools. You’ll see which images are being pinned from your business site, offering some insight into your target customers.

Third, Pinterest allows you to start branding with a visual platform, and branding is important for any small business.

Pinterest is one of the best ways for you to push traffic to your website and to share your products and services with the world. It is also rapidly becoming one of the biggest social media sites in the world, on par with Twitter and Facebook.

 

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call-to-actionWhen you’re requesting–or writing–content for this holiday season, take some time to think about what you want and to brainstorm topics. Refine your content approach to be something your readers are really interested in hearing. If you’ve heard of a new product that is similar to what your customers are using or if you’ve got a new way to use something, post it. The more innovative your content, the better it’s going to be received by your customers, no matter what time of year, but particularly during the holidays.

Create better, results-oriented calls to action. Whether you want your readers to download an ebook or to buy a piece of software, you need to make an innovative call to action that entices them to respond. Offer incentives to your writers, if possible, providing a small bonus for the writer who pens the most often clicked call to action.

 

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Social-Media-VideoUnless you’ve been living in a cave, you know that Youtube is the second largest search engine on the planet and video is driving sales through the roof. Even a small, short video that offers a little about your products will sell well. If you’re in a visual business, such as decorating or cooking, a video of your products, even if it’s a slideshow style video with some upbeat music or text, can sell your products well.

If YouTube sounds intimidating, consider posting videos on Instagram and Vine. A brief 6-15 second video can still capture attention.

If you haven’t gotten on board the video train yet, the holidays may be the perfect time to do so. With great food, gorgeous decorations and impressive holiday gifts providing visual appeal, a video on social media during this season may boost your sales better than you realize.

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Write-Engaging-ContentContent is king. Your marketing needs to include a fair portion of content, but the content isn’t for the search engines; it’s for your customers. The average customer knows when content is written for keyword use by search engines. You need to use those keywords but don’t let them drive your content.

The content that appears on your site needs to add real value and bring in not only the search engines but also your customers. Give them something new, something interesting and something they don’t know. Articles can draw in the search engines while also engaging your customers. Make sure they begin in an interesting way and don’t leave your customers hanging.

 

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local-business-marketingIf you’re a local business, which most small companies online today are, then you know that the holiday experience is massively different in –say– Arizona, than it is in Pennsylvania. Use holiday social media marketing to direct your campaigns at local customers. Attract attention to your advertising by adding a little local flavor. Feature images of local businesses,  local decorating or local people shopping. You’ll find that might get a little more notice than if you were showing snow-covered scenes to advertise a Phoenix furniture store.

As much as possible, localize your content to appeal to the audience who would buy from you if you’re a brick and mortar store. Play to the home audience and your sales will quite likely pick up dramatically.

 

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