Category: Social Media Marketing

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BMGcreative acquires local Search Engine Optimization company Rankster

FORT LAUDERDALE, Florida, August 1, 2013

Rankster-Fort-Lauderdale-Marketing-FirmsBMGcreative (BMG) announced today the acquisition of South Florida digital agency Rankster.  “Its a strategic move on our part.  We’ve had our eyes on several local Fort Lauderdale marketing firms that would broaden our talent base and bring us entry into defined markets” says Grif Blackstone, President of BMGcreative. Rankster focuses on Online marketing, Social Media Marketing, eCommerce conversions & lead generation campaigns.

Rankster is a 9-year-old digital agency that had grown out of the print and publishing worlds to bring digital and other web-based solutions to regional businesses.  Established in 2004 by Mike Giambattista and a team of award-winning creatives, Rankster grew its client base to include national entertainment chains & food-services, and regional financial, healthcare and service businesses. According to Giambattista, who will step into BMGcreative as new Vice President of Marketing Services, “We couldn’t be happier about the acquisition.  We’ve had a solid working relationship with Grif and his team for almost 10 years and this makes synergistic sense; our businesses and expertise complement each perfectly.”

“We are excited to bring Rankster into our team and broaden our footprint in the South Florida market. We believe in the vitality of the business of our community, and as we continue to grow, our customers can expect big things from BMGcreative,” notes BMGcreative of the acquisition.

BMGcreative is a full service Fort Lauderdale web design and marketing firm which specializes in custom web design, branding, search engine optimization, print marketing and more. They were recently ranked one of the top 25 Web Design & Development firms in South Florida by the South Florida Business Journal and are the Strategic Marketing Partners for the Broward County Chamber of Commerce. For additional information about the company, call 954-229-2256 or visit www.BMGcreative.com.

954-229-2256

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If you are running a small business of any kind, then you might be wondering whether or not you actually need to utilize internet marketing for small business. The answer can be somewhat complicated, and it really depends on what type of business you have established. For example if you have established a fruit stand and have no plans to expand, then you might not need to use internet marketing other than a listing on Google Places, Yahoo! Local and Bing Places for Business so that you can be found locally. If you plan to market to the entire world however, and if you really want to go places and be found by a larger target audience, then it’s time to look into SEO companies and other online marketing opportunities.

 

internet-marketing-for-small-businessSEO companies, Fort Lauderdale based like BMGcreative or otherwise, are designed to help you gain more exposure in the search engines, ensuring that the most highly searched keywords actually lead to your website. To accomplish this, you will have to learn which keywords are indeed the most popular and have them sprinkled throughout your site and combine them with an SEO strategy that includes high quality content, reputable link building and social engagement to your target audience. As a business owner, you need to work with a company that has expertise with search engine optimization and internet marketing for small business to help you convert the traffic you receive on your site into real customers.

Other forms of internet marketing will of course extend to social media, along with various e-mail campaigns that you might launch. You should be committed to a consistent brand marketing strategy across multiple channels, but you will find that internet marketing for small business is the best way to get your name out there and engage new clients to interact with your business. BMGcreative can work with your business side by side to leverage your brand and spread the word about your company. You might be operating on a small budget, but that doesn’t mean we can’t help you. Whether you have $500 or $5,000 a month, we can help make the best use of your marketing dollars to make every lead count.

Internet marketing for small business is an affordable way to get started, and we’d love to see how we can work with you to accomplish your goals for growth in the second half of 2013. Contact us to get started.

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dealing with negative comments on social mediaWe’ve all thought about it. Putting your business out there on social media can be a great thing but it just leaves you so…vulnerable. You may be ready to dip your toes in the social media waters, but are apprehensive about what effect negative comments on your social media page might have to you and your business.

What if somebody says something bad about me?
Social media provides an opportunity to have a real conversation with your customers, whether positive or negative. It creates an environment in which opinions are voiced and feelings about a business or brand can be developed through the viral spread of word-of-mouth marketing. Dealing with negative comments on social media isn’t as difficult as it may seem. Feedback from your customers is invaluable – both the good and the bad. Negative comments on your Facebook page or a bad review on Yelp can actually arm you with the knowledge to change customer perceptions.

Uncover Real Issues
Let’s face it, the web gives people a little more bravado when expressing their feelings. It’s no shock that people complain more online than off. People are generally less inhibited and will feel much more comfortable saying what they really think. But is that necessarily a bad thing? Reading (not deleting) this constructive criticism can actually help you. Consider these examples of repetitive issues your customers may be experiencing.

‘They said they’d be at my house between 8 and 10, but by 2, I still hadn’t heard from them.’
‘The service is really slow – I could have fixed it myself quicker’.
‘The hostess is really rude.’
‘Food is great, prices were good but boy, how about the attitude from that hostess.’

As a business owner, this type of feedback can enable you to make positive changes in the service you provide. You may consider conducting quality checks with your services team, or having a private discussion with your hostess about her demeanor with customers. These issues could have gone unnoticed, but now not only are you aware that they exist, you can work to resolve them.

Provide Accurate Information
You may see comments that are misrepresentations of your products or services. Posts such as ‘They don’t even offer a guarantee!’ that are factually untrue (be sure to check first!) can quickly be addressed. A suggested response would be to reply to the post as the voice of the business, correcting this information and providing a link to the page on your website that outlines your guarantee policies.

Respond…Carefully
At times, it may be necessary to respond to the negative comments. Depending on the severity of the complaint this may warrant a private message directly to the original poster. Responding publicly, so the rest of your social media community can see, has its benefits as well. When fans see a complaint posted and a timely, thoughtful response from the businessthe perception of that brand can change for the better. The community sees you as willing to help and ‘make things right’.

Dealing with customer feedback on your social media pages should be handled in the same manner as if that customer called you on the phone or came to see you in person. Listening to their concerns and being professional and courteous can go a long way in turning that negative feedback into a positive experience.

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Measuring Soical MediaTips About Measuring Social Media Marketing Performance

There is no lack of controversy on social networking ROI. Social media revenue attribution is tricky given the actuality of Facebook and other social networking webstites privacy configurations and such. This challenge is the same for many word-of-mouth customer behavior. For example, how easy is it to attribute a buyer visiting a new surf shop because of a buddy’s recommendation?

But that doesn’t mean a company shouldn’t evaluate and measure social media marketing and get significant information on the effectiveness of their strategies. When utilized properly, social media marketing produces interest, awareness, advocacy, and even loyalty — which all can be measured for ROI.

These key performance indicators should be considered and social media marketers should be focused on seeing measurable results which can be tied to increased revenue. Consider the following factors that can be easily taken and measured:

Interest: Number of visits to your website, web page views, Facebook post and/or Tweet click-thrus from your posted link, page views on your social networking pages, re-Tweets & Twitter replies, and visits to your blog.
Awareness: The amount of of logo or brand & URL “mentions”.
Loyalty: How many Fans or Followers you gain, amount of increase to RSS subscribers, Facebook comments, mentions on Twitter, blog comments, and number of returning visitors to the website.
Advocacy: reTweets, other people posting your blog link, mentions of your company or brand, and yes – even Facebook “Likes.”

This is just the tip of what you can measure in your social networking campaigns and it goes to show you that you can effectively measure the value of social media. While both customer loyalty and brand awareness are important to a company, having your company recommended online by one of your customers is actually more useful than just awareness itself. Often times, Fans of your brand or company produce more powerful brand action than you yourself can.

Here are some tips on developing your own effective ways of measuring social media marketing:

1. Measure each of the things detailed above. Consider using both a social media tracking tool and a social networking posting tool to glean the information you need. Then think about a weighting element for each statistic. Are some characteristics more useful than others?

2. Once the key metrics are set up, gather information every week or monthly. What matters here is the amount comparative to a competitors’ worth and, furthermore, changing that value over a specified time period. Periodic variations are normal and likely to happen, so improvements and tweaks to your social networking campaign may be necessary. Watch over time for month-over-month increases – as that is what will prove great results.

3. Use a Graph to show a visual result — Interest, Awareness, Loyalty and Advocacy — all in one comprehensive report. This provides a summary of how these factors change monthly. Examine where each factor changes comparative to the others.

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Facebook has done it again!  There really is no stopping this freight train.  Currently, social media marketing on Facebook ads allows business pages to target their audience based on location and language.  But, according to TechCrunch, Facebook is developing more organic targeting options for your Facebook advertising.  The information from TechCrunch referred to new targeting options such as of Age, Gender, Relationship Status, Education, Workplace, City, and Interested in.

This is a huge announcement and will play a big role in the way social media marketers use their Facebook pages to target their audience. The way it works is for each individual fan you have on your page you can target specific posts to them.  For instance if you are targeting your latest line of women’s shoes, you can target that post specifically women only between the ages of 15-35.  This post will then appear on their mini feed and also on the Facebook page. Men will not see this update on their mini feed but it will still remain on the actual page.

This new marketing tool will only help people who are marketing through Facebook. Ideally, their ads will convert better and the new targeting methods will also help marketers to control costs. Those who use Facebook advertising will be able to write content targeted directly to their ideal consumer.  This unique tool is something to look out for in the upcoming months and will be a real asset to your social media marketing campaign.

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Avoid SEO ScamsGetting a real SEO marketing expert or company on your side can seem like an uphill battle when so many out there are advertising like crazy, telemarketing and soliciting every business they can possibly reach to tell them that their website is not being found on Google. No business owner wants to feel like they are missing leads or that the website they worked so hard on or paid so much for isn’t doing them any good. When it comes to determining the professionals from the SEO scammers, sometimes the difference between the two isn’t always immediately clear.

We want to help you avoid SEO scams – before you hand over your hard earned money in hopes of landing on that coveted Page 1 of Google as they so miraculously promise. Here are some things to look out for:

If the visitors to your website are coming from Google AdWords – or other paid search programs, that is not SEO. There are even some very shady companies out there with coders who can make it look like the visitors you have coming to your website from AdWords are actually coming in organically from the search result pages for your keywords.

If a company keeps pushing you to pay for social media marketing on top of the SEO plan, look out. Posting to blogs, updating Twitter, and interacting on Facebook does not always give your website a boost in SEO or rankings. Unless you are fully married to the long term effort it takes to build a presence online with social media and continuously providing new content and responding to & engaging your followers, someone’s advice on entering the social media marketing space could actually do more harm than good when it comes to your website rankings.

Also watch out for the new SEO provider on the block. There are more than a few SEO companies who take your money & run, disappearing after only a few months in to an annual agreement. Always make sure your SEO consultant is well established and has the credentials to back up their price. You want to deal with a company that will do the work and make good on what they agreed to do for your website.

Take a lesson from others who have been duped by SEO scams! Work with real professionals if you want results.

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The content you have on your website design is what draws your visitors into your site and gets them interested.  Most importantly, content is what gets results in search engines (good or bad).  Content for the web is about relevance and connecting with your audience.  You may have a stunning website design, but if you don’t have the content to match, you are missing the key piece your customer came looking for in the first place.  Delivering rich, engaging content to your visitors offers them a relationship with your organization and a connection that keeps them coming back.

Brand publishing is exploding!  With 90% of B2B marketers engaging in some form of content marketing, many marketers plan to spend more time one developing great content that people want to read.  Instead of investing in their blog or blogging strategies, marketers are trying to put out content that people will want to share.  Even if it does not have to do with the product you are specifically selling, it is still branding if done right.  As an organization, it is important to use good content to gain customers, generate leads, create brand awareness, and increase brand loyalty.  Search engines are looking for in-depth, relevant content to deliver online searchers – so the better you do in your content marketing, the better (and faster) your keyword ranking results will get.

Content that is gaining your users attention in a positive light and telling a story receives the best feedback and engagement – people like to share the things they like online!  SEO is important, but it’s not a good strategy to write your content for search engines by stuffing as many keywords as you can into the page. Ultimately, the quality of your content is what matters most when trying to turn website visitors into customers. When developing your content – whether it is a blog post, case study, video, photos or anything else – always think about your audience and how they can relate to the story you are trying to tell.  Whether it is selling a product or giving general information on your organization or trying to engage your audience in some other way, always tell a story.  You want to reach your audience on an emotional level.  Connecting with your audience on an emotional level in a positive light helps your audience remember you.

We would love to help guide you in your content marketing strategy. We are a full service marketing and branding firm, specializing in Fort Lauderdale website design. Contact us to set up a time to have coffee and talk about your online marketing and web design needs any time!

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A shared social community on your website is something that is vital in our society when it comes to developing your identity on the web and keeping your users involved and updated. Social media marketing continues to grow exponentially. It is super important to consider your options when developing your website design to be socially accessible.  The extensive growth of consumers using social media means opportunity for your site to grow and reach full potential.  Follow these steps to help your site grow and be more socially interactive to your visitors.

Step One – Keep Content Fresh and up to Date. Having a site that is consistent with updates is a way to build a relationship with your users.  This relationship develops because your user will always know they can rely on your site to have the newest information available.  By ensuring this trust with your users you will be able to develop your site as a reliable source, creating a strong platform for interaction.  Pull users in by updating things like products, and what other users are buying those products.  You may even want to enable reviews on your products. This allows your user to engage with the product and content on your site.

Step Two – Video/Photo These days we have easy access to recording video and taking pictures in the palm of our hands with smartphones and other devices that are a part of our daily lives.  With that being said, it is important to take advantage of that opportunity.  By uploading videos and pictures to your site or in your blog, your users become much more involved by using different senses to interact with your content.  This platform can open many doors with your users, allowing them to comment on videos and pictures, post their own testimonials, and overall become more engaged with your site and brand.

Step Three – Socialize your Content If you are selling products, posting blogs, or providing information you must take advantage of the social media marketing opportunities that are available, i.e.: Facebook, Twitter, Google +, YouTube, Pinterest, etc.  These resources will help bring new traffic to your site.  By simply adding a Facebook Like or Google +1 Button to your site, you are allowing your users to interact with your company and bring in new customers you may have never reached through other outlets.

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social media marketing for beginners

Social Media Marketing

So many businesses want to get involved in Social Media Marketing. They see their customers and target audience are using all kinds of social networking platforms to communicate with each other….with the companies they like….and maybe even their competitors. If you are not an avid user of social networking and you want know what comes next after signing up, here are a few helpful tips:

Social Media Marketing for Beginners 101

– Once you set up your Business Page, get the vanity URL for your company name if it is available. For example, if your company  name is Flower Shop and your website is FlowerShop.com – you will want Facebook.com/flowershop. If your particular business name is not available, choose something as close as possible. This is important for branding purposes.

– Use professional images. Nothing says a customer shouldn’t take you seriously like bad or poor quality images. Invest in your business and NEVER LOOK SMALL. Get high quality stock images that are relevant to your industry if you plan on using images on your profile. Use the right size images for your logo as well and be professional in all that you do online. Always put your best foot forward.

–  Add value to any social networking communities you will be participating in. People get very annoyed if all you are trying to do is sell, sell, sell. Social media marketing is not about being self-serving, it is about building relationships.

– Create great content. Social media marketing is the perfect opportunity to distribute timely, relevant content for your followers. It could be from your blog or other articles you’ve written and posted online or it could be a great video you’ve made. Even after the latest Google Penguin updates, Content is still King.

– Get comfortable with one social networking website before you jump into any others. Learn your way around, see what works and doesn’t work and once you have established some loyal followers who are engaged in your brand, you can choose to do more on another site. This way, you do not over extend yourself and get frustrated & give up before you’ve really had a chance to get in your groove.

– Track everything! Use the analytics tools that are available to you to find out where your successes came from.

We love to see businesses succeed in their marketing efforts! There are many channels available for social media marketing for beginners – it’s just a matter of taking the first step.

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Video has moved into the IT spotlight on the web and people are looking for more creative ways to distribute video and to get more viewers to interact with their video content.  It is important to find good choices for online video solutions so you can choose one that works as a one-size-fits-all for all of  your video content.  This is no different than choosing any other enterprise system for your organization – and it shouldn’t be a difficult process.

To start off it is important to decide on a comprehensive set of requirements ahead of time before reviewing available platforms and signing a contract.  One big factor in deciding your online video solution is  knowing who is producing videos and who is viewing them.  This may seem simple at first, but when  you looking into it you will see that  you may only want a target audience of viewers to upload and/or view your video content.  So, it is important to have a clear view of which online video platform will be capable of certain features.

Another good idea to think of when developing your video content strategy is to gather inventory of your codecs and file formats: which is  Windows Media, Quick-Time, or Real Video.  This will help the categories of who will be producing the media.  While gathering this data also be aware of archives of legacy videos that are still in use.  Once all or as many as you can get are accounted for you can determine if they should be managed in your new platform.  These are just some of the most important factors to think of when planning your video content strategy and choosing an online video platform.

One of the best online video solutions that our clients have found effective is Vimeo Pro. Certainly there are others worth checking out!

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