ecommerce onlineThe Last Word on Tips

The technology we use today is different than we used five years ago and will have undergone more changes in the next five years. A final tip will be to examine each change in technology for ecommerce to determine whether it will improve your site and make a better experience for your customers. Will new analytics tools provide information toward this end? Will the new tracking trends lead to improving your site overall? In most cases, the answer is most likely yes, the new technologies will bring improvements. Not always, but customer insight can help you decide if they do.

Staying on top of changes in technology and testing new methods is an ongoing process. No matter how much technology changes the tools used, the basic processes will remain the same. It is all necessary, though, if you want to achieve your goal of making the engagement of customers on your site as pleasant an experience as possible since that is what will keep them there and bring them back.

The bounce rate and customer feedback will always be the two best tools for improving your ecommerce site. Good feedback is wonderful but feedback about what customers don’t like could be the most important for improving the overall experience. Don’t discourage feedback about problems customers had on the site, invite it. This is especially important if your bounce rate goes up. Other tools will tell you what it is doing and may hint at why it is happening but it is customer insight that will tell you the most.

All the tools and tips you use from analytics to tracking should have one goal and that is to make the site comfortable for customers to navigate to find the products and information they want. Everything from site design and layout to product descriptions and pricing to checkout needs to be appealing so the customer’s engagement with the site is positive in every way possible. A customer who finds what they came to the site for quickly and easily is one who is more likely to spend more time finding and comparing other products as well.

Even though the technology and tools will change, you still need to test, analyze, track, update keywords, use creatively written product descriptions and information, update informational product demo videos (if you opt to use them) and evaluate customer feedback regularly. Based on what you learn from all of this, make changes that will make using your site easier for the customer. After all, those tools, tips and customer insight are what will make your ecommerce business successful.

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ecommerce websiteThe first part of this series identified some valuable ecommerce tools that help you keep a close eye on how well your website is performing. One of the most difficult parts of website analysis is processing big data and making sense of the results. This is referred to as visualization, and the following tips will help you make sense of the big data your website generates.

Visualize Your Keywords

You probably pay attention to keyword density when creating content for your website, but do you know what words actually appear most frequently in your content? Would you be surprised if your targeted keywords were actually not the words that stand out most on your site? Until you turn the words on your site into an image, it is hard to visualize your content as keywords.

You can use Wordle to create a cloud image representing the importance of each word on your website. You select text from your site and place it into Wordle, and the resulting image will make words that appear the most often larger than the surrounding words.

Get In Touch with Viewer Behavior

Your navigation system is one of the most important parts of your website. If it is not easy to find and use, your visitors may not make their way from the product pages to the checkout system. If you have elements on your website that are overlooked or distracting, then that can interfere with sales as well. You have to see how these elements of your page are interacting with your visitors in order to fix potential problems.

You can’t be a fly on the wall watching each visitor maneuver through your website, but there are ecommerce tools that show you what your users are doing while on your site. These tools are known as heat maps, and the best ones offered are Click Density and Crazy Egg.

Google’s overlay tool is also important because it allows you to follow users from one page of your site to another. This helps you determine what your content is compelling people to do. You want them to take a specific action after looking at each page, and this tool tells you if they are doing what you want them to do. From there, you can tweak your content to get better results.

Scrutinizer is another overlay type ecommerce tool, but it works by highlighting a given area of your website. It is intended to help you influence visitor behavior so that important areas of your website are more noticeable.

Prioritize Your Environment

Have you ever thought of your website as a living environment? If not, you may want to play with a tool called Feng GUI for a unique visualization experiment. Just as you might use feng shui to arrange the furniture in your home for maximum comfort, you can use this type of ecommerce tool to visualize the most prominent or attractive elements of your website. The tool uses a complicated algorithm to determine what elements of a website draw the eye.

While these e-commerce tools are fun to play around with and can give you some insightful information, there is no replacement for market research. Real people are still the best tools for visualization and visitor experience information.

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ecommerce toolsA successful ecommerce website requires so much more than snappy product descriptions and a secure checkout system. If you aren’t constantly thinking about how to maximize conversions, attract more targeted traffic and one-up your biggest competitors, you probably aren’t making the sales that your site is capable of making. Thankfully, there are many ecommerce tools that help you bring your website to maximum profits.

This is a three-part series packed with e-commerce tips designed to help experienced and new ecommerce site owners. This first part will cover some analytical ecommerce tools that will help you keep tabs on your site so that you know what is working for you, what could work better, and what is not working at all. Without this insight, it is difficult to maximize conversions.

The Google Analytics ecommerce tool is probably your go-to for site analysis, unless you have an extremely high-traffic site. You probably already know how to use the basic features of Google’s tool, but there are a few advanced features that you may not be aware of yet.

Advanced Segment Analysis

When you run Google Analytics with its default settings, your results are based on all data available for your site. This includes all of your customers regardless of location and all referrers regardless of the quality they provide in their referrals. If you want to look at smaller segments, such as customers from the United States or the UK only, you have to use advanced segment analysis.

If you know that customers from a specific location tend to buy different products than customers from another location, that will affect your advertising strategies. If you discover that the leads coming in from one referrer are always low quality, you can take action on that.

Customized Reports

Do you get valuable, insightful information from the standard reports delivered by Google? Most site owners find those reports lacking, but customization is the solution to the problem. You select what information you want in your custom report and what data you want included. This turns a useless report into something useful.

Advanced Filtration

You may already know about this e-commerce tip, but many people aren’t aware of the advanced filter settings on Google Analytics. Scroll to the bottom of the results when looking at your analytics, and find the advanced filter button. You can select some categories of data to eliminate from your results in order to reduce the number of results delivered.

Filtering allows you to narrow your results down to the exact information you want to view. It also makes your results much easier to comprehend and process.

Analytical Intelligence

Analytics become time-consuming if you have to set up customized reports for every little detail you want to track from bounce rates to sales. If you have to compare reports in attempt to track changes affecting your site, you will spend more time finding problems and not enough time fixing those problems. Intelligence is your solution.

This feature will send you alerts when important trends are detected on your site. For example, if your visitors suddenly stop sticking around for more than a second or two, you will receive a notification about the change in bounce rate for the site.

For many site owners, these e-commerce tips are effective enough to keep tabs on a site. If you need more advanced or in-depth analysis, there are other analytical ecommerce tools out there, such as Clicky.

Are you ready to tap into the power of visualization? Look out for the next part in this series.

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selling products online

The First Steps You Need to Undertake
Before examining online shopping carts, you will have to find your niche and buy the right domain. Doing research before selling products online is essential for maximizing profit. Trying to enter an overly competitive niche that has numerous strong players will decrease your chances of selling products online.

Figure out whether there is a relatively empty market niche. Is it possible to address a current consumer need? If not, you may work on creating a new need and building your own niche.

After picking up your target, it will be time to choose a domain name. It should be memorable and descriptive of your business idea. The domain name plays a role in search engine optimization, so think twice.

Find the Best Ecommerce Platform
Building an ecommerce website depends on finding the right software and online shopping cart. There are many services you can try, each one of these facilitating website development and optimization.

Here at BMG we love Magento for selling products online because of the customization possibilities, the numerous professional designs and the ease of adding new functionalities to the website. Magento makes it easy to showcase your products, to keep track of inventory and to do promotion in the most adequate ways.

When thinking about selling products online, you have to develop a website that is functional and innovative. Customers have many possibilities to choose among. If your website fails delivering the best performance, clients will simply spend their money elsewhere. This is why choosing the best online shopping carts is so vitally important.

Build Your Website and Get Started
Building a functional website is essential but you also need a merchant account to get started with selling products online.

A merchant account will allow you to accept online payments, whether these come from a credit card or a payment system like PayPal. To set up a merchant account, you will need to contact a local bank or another institution that deals with online payments. There are particular fees and conditions you need to research before you pick the bank to work with.

Next, you need to complete the application process. Websites like PayPal enable you to set up a merchant account there, as well, in case you want to solely accept such payments without having to deal with credit cards and banks.

Remember that the beginning steps are important and having professionals by your side can make this process run smooth! Here at BMG we pride our selves on creating customized and themed shopping carts that will help sell your products online!

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Does Your Website Need eCommerce Shopping Cart Solutions?

In case your site needs eCommerce shopping cart solutions, using BMGcreative, a web design Fort Lauderdale company, will ensure that you have a reliable, robust online store. Not all web designers have experience in building professional e-Commerce websites, which means going with the cheapest company may not always be your best bet. At best, you’ll end up with a plug-in or theme that will break at some point when there is a browser update or a new version of your Content Management System is released.

Our team ensures your customers will have a great user experience with ease of ordering, as well as the proper safety measures to ensure their payment information is kept secure. BMGcreative has the expertise to design and create customized product pages that are simple to use and that integrate well with the look of your existing website. Shopping online is essential to compete in today’s global marketplace; even if you are a small company that works from out of your garage – no one has to know because as we like to tell our clients “Never Look Small”!

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