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Email Marketing vs. Marketing Automation

Many businesses already use email marketing to build and maintain relationships with prospective and current customers. However, many of the world’s largest companies are moving towards marketing automation. No matter the size of your business, you may be wondering...

The Power of Email Marketing Campaigns

Email marketing campaigns have more of an impact than you might realize, often delivering real results. According to Yahoo’s Small Business studies, those who receive email from an email marketing campaign purchase 28% more often than others who visit your website. In...