While it may be the last day of 2018, let’s face it, it’s never too late to perfect your marketing plan for the new year. Investing time, even down to the last hour of the year, to understand your marketing plan and campaigns and how you want them to be executed, and perform in 2018 will allow you to start 2019 on a positive note. And, hopefully, to hit the ground running for the first quarter.

 

  1. Budget, budget, budget. Unsurprisingly, one of the biggest obstacles that brands face is tackling and sticking to a marketing budget. To set a realistic budget, you’ll need to analyze what you spent across all marketing initiatives in 2018, what your return on investment (ROI) was via marketing metrics measured, and how you want to grow your ROI in 201 via marketing metrics. For example, did one of your paid digital advertising campaigns work? If not, take the time to analyze the campaign and discover why not, and how you can improve it for 2019. It is essential for you to understand where you want to take the brand and how you can get there before you begin to strategize.

 

  1. Have clear, realistic objectives. Your quarterly and yearly objectives are the goals of your marketing efforts that should be measurable and time-bound. Once you’ve identified these goals, create an overarching strategy to meet these goals — whether it is selling more product, raising brand awareness or increasing engagement — then identify the tactics needed to achieve these goals such as increased digital advertising, and organize them into micro-campaigns.

 

  1. Content (Online + Email). When we say content, we mean every piece of branded content you created — photography, videography, email marketing campaigns, website design, website copy, blog posts, etc. It is also important to review the content you created in 2018 to help shape your upcoming editorial calendars and campaigns. Make a list of the top 10 performing pieces of content and brainstorm more ideas around those to understand what made it successful and how you’ll continue that success in 2019. Allowing yourself to see where you’ve done well and where you can improve your content is essential to growth and success in the new year.

 

  1. Social media, it is essential. It was reported that there are 2.34 billion people using social media, worldwide. If you’re not representing your brand on social media or, if you’re not using it as a tool to engage, connect and grow your customer base/audience, then you’re missing out on reaching hundreds of thousands to millions of potential customers. Review your social media campaigns throughout the course of 2018 and don’t forget to analyze metrics from Facebook, Twitter, Instagram, LinkedIn and whatever other social platforms you’re utilizing. Make a plan around what performed well, content and campaign wise, and determine which platforms are working for you and which ones are not — and, what new platforms you could be on in 2019. Some tips for creating successful social media campaigns in 2019:

 

  • Understand trends in your industry
  • Watch your competitors
  • Refocus on your brand
  • Have clear objectives and goals
  • Focus on impactful projects
  • Get the support and budget you need

 

Don’t be afraid of change. You don’t have to follow the same plan and you don’t have to have a huge budget to make an impact. Take the time to understand where your brand is currently, what you did to get there, and how to improve marketing efforts in the new year. BMG Creative offers affordable, omnichannel marketing subscription packages that encompass all aspects needed for growth. Looking to kill it in the new year with new growth? Give us a call or send us an email, we’d love to chat about your 2019 marketing goals and how we can help you achieve them.

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Written by Jessica Kane

The manner in which the website of a nonprofit organization is built and designed makes all the difference between the destination being an effective fundraising resource — or not. There are some significant website-related missteps that can hamper donations to even the most desirable nonprofit organization.

Failure to Tell a Compelling Story About Your Organization

Perhaps the most commonplace, and certainly significant, misstep made by a nonprofit at its website that hurts donations is the failure to tell a compelling story. In other words, despite placing words and images on the pages of a website, a nonprofit organization fails to convey a story that motivates a visitor to support an organization.

There are a number of fundamental tactics to employ to avoid this fatal misstep. First, you need to ensure that you select written content and images (photos and videos) for your website that appropriately coalesce around your nonprofit’s brand. Yes, brand.

As is the case with a business enterprise, a nonprofit has a brand. That brand represents the mission of the organization, enhanced via the written content and images place throughout the website.

Second, you must be thoughtful when it comes to the volume of written content and images included at a website as part of telling the story of your organization. You really must follow the Goldilocks and the three bears tale in this regard and come up with written content and images that is “just right.” You need enough information to convey the story of your organization in a comprehensible and compelling manner. However, you need to be concise, that a visitor to a site will not spend a significant amount of time stewing over the materials placed on your pages.

Lack of Prompt Visitor Follow Up Via Your Website

Another misstep at a nonprofit site that negatively impacts donations is the lack of prompt follow up to a communication from a visitor to the site. This can occur for one of two reasons. First, the website might have a systemic deficiency that causes a lag in a response to a visitor with a question about the organization. Second, the delay could also be the result of a lack of attention by a human being to a communication from a visitor. Oftentimes, both issues are at play.

The stark reality is that a visitor to your site may be geared up to support your organization financially, but has a simple question. The failure to provide a prompt communication to that individual will result in the potential donor never becoming an actual supporter.

Failure to Maintain a User-friendly Interface

One of the biggest problems any website can face is challenging navigation and a user interface that is unfriendly. If a visitor to a website is unable to effectively understand its navigation within a minute of arriving at the homepage, that individual is apt to leave the site and never come back. Of course, that means the visitor did not take the time to financially support the work of the nonprofit that maintains the website.

In order to ensure that a website becomes and remains a relevant tool for raising money, the destination must be user friendly and easily navigable. A visitor must have a ready opportunity to learn about the organization and make a donation without wasting unnecessary time finding information and where to donate.

Low Visitor Traffic

Businesses oftentimes invest a good deal of time developing meaningful search engine optimization, or SEO, strategies to draw traffic to their websites. A fairly widespread failing of many nonprofits is the failure to develop a suitable SEO strategy to draw consistent traffic to their websites.

The net effect of a failure to embark on a suitable SEO campaign is simple. The lack of a good SEO program results in less traffic and hurts donations to the organization.

Complicated Donation Process and Portal

Another structural issue at a nonprofit website that can impair donations is a complicated donation process and associated portal. For example, a nonprofit does need to collect certain information from a donor. However, at the website donation portal, the information collected can be kept to something of a minimum. This can include the essentials: name, street address, email address, and phone number. Following the donation, an automated email can be sent to the donor to be answered at that individual’s leisure, if supplemental information is needed.

It is also highly important that a visitor to the site have absolute confidence in the security of the donation portal. One way of accomplishing this is but utilizing a payment platform that is both recognized and trusted by a good segment of the population and that processes donations to nonprofits.

Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.

 

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GDPR

There’s just one week until new EU legislation on data privacy takes effect on May 25th. This new legislation holds marketers and data processors accountable for increased data security, privacy, and transparency. It’s also important to note that the law applies to any company that stores data on and targets citizens of the EU, regardless of where your company is located.

As the deadline approaches, here are some key questions you can ask yourself to determine if you are GDPR compliance ready: Continue reading nt-violetta

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If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not tell the whole story. Below we outline some guidelines for reporting the right metrics.

Less is More
While it is tempting to include every KPI available, a long report can be daunting to read and may not end up read by the people that matter. Not every metric should be included. Focus in on the most relevant metrics to your specific campaign. Continue reading nt-violetta

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Know Your ClientIf you were the owner of a multinational mining company, it would be completely unfeasible to simply choose a location on the map, and start excavation, hoping to find precious ore and gemstones. While that would be ideal in a perfect world, the fact is that there would need to be a lot more thought put into your discovery and extraction process. Continue reading nt-violetta

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Utilizing Metrics to Achieve the Best Results

Is your investment in content marketing paying off in the way that it should? How many people are viewing your content, is it being shared and are you generating quantifiable leads as a direct result of your effort? If you can’t answer these questions, then you will never know if your marketing strategy is tuned for your business needs. This is why a number of independent marketers fail. They simply don’t have the data to guide their strategy and determine the value they gain.

In your own business, even if you could afford to blindly throw money at SEO content marketing, why would you? You want to see results and real business growth, so you’re going to need to know the key metrics that are used to validate and continually improve any strategy. Continue reading nt-violetta

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Content is king. How many times have you heard or read this phrase and cringed? Although it’s a hugely overused cliché, that doesn’t change the fact that it is true. Online marketing has become increasingly competitive in recent years, and maintaining a simple blog with a splash of social media is no longer enough. Larger companies dedicate whole teams to online content marketing, so is it realistic to expect that you can achieve worthwhile results with the little time that you have on top of running your business? Continue reading nt-violetta

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From setting goals to seeking feedback, how a successful website promotes a successful business.

 

5 Simple Website Strategy TipsYour website strategy will play a critical role in the success of your business. At BMGcreative we know exactly what it takes to drive traffic, engage with your audience and increase your conversion rate. Your marketing strategy will ultimately determine the success of your website and any business that you do online. Continue reading nt-violetta

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Secure the attention of your potential customers with a good first impression on your website.

 

Landing Pages Are Crucial for Your Marketing StrategyWhen doing business online, every aspect of your online presence needs to be carefully aligned to your overall marketing strategy. To gain leads and ultimately make conversions, you will need effective landing pages. Although there are many aspects of your marketing effort that work to boost traffic and generate leads, there is sometimes too much emphasis placed in some areas, such as paid advertising, while other critical areas are overlooked. You could have the best advertising in the world, but if you don’t have the landing page that persuades and obtains buy-in, then you’re not going to see results. Continue reading nt-violetta

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