Are You Ready For GDPR?

GDPR

There’s just one week until new EU legislation on data privacy takes effect on May 25th. This new legislation holds marketers and data processors accountable for increased data security, privacy, and transparency. It’s also important to note that the law applies to any company that stores data on and targets citizens of the EU, regardless of where your company is located.

As the deadline approaches, here are some key questions you can ask yourself to determine if you are GDPR compliance ready: (more…)

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Marketing Metrics that Matter

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not tell the whole story. Below we outline some guidelines for reporting the right metrics.

Less is More
While it is tempting to include every KPI available, a long report can be daunting to read and may not end up read by the people that matter. Not every metric should be included. Focus in on the most relevant metrics to your specific campaign. (more…)

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