Marketing/Branding

Are You Ready For GDPR?

GDPR

There’s just one week until new EU legislation on data privacy takes effect on May 25th. This new legislation holds marketers and data processors accountable for increased data security, privacy, and transparency. It’s also important to note that the law applies to any company

Marketing Metrics that Matter

Key Marketing Metrics

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important

Knowing Your Client for 2017

Client Relations

If you were the owner of a multinational mining company, it would be completely unfeasible to simply choose a location on the map, and start excavation, hoping to find precious ore and gemstones. While that would be ideal in a perfect world, the fact