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Why You’ll Never Get a Guarantee of Success from a Reputable SEO CompanySEO

If you look closely at Google’s support page on Search Engine Optimization, you’ll find one line that is particularly interesting. It simply reads, no one can guarantee a #1 ranking on Google. This might counter what you’re currently expecting from a search engine marketing company, but that doesn’t mean it isn’t true.

If you’re about to invest in digital marketing, particularly in search engine optimization, then this is a fact that you’re going to have to quickly accept, and always keep in mind. While there are techniques that can boost your search ranking and help to keep you visible online, there are numerous reasons why you can never expect a top ranking as the only possible outcome, and you should be wary of the companies that guarantee their SEO results. Continue reading nt-violetta

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BMGBlog-how much should
Even if you have a working knowledge of Search Engine Optimization (SEO), using an SEO company can help you take your business to the next level online. Failure to use quality SEO practices will make it difficult for your business to succeed in the online marketplace. Once you decide to use the expertise and services of a good SEO company, it’s time to choose the right one according to your needs. However, you may be wondering about the cost of SEO, as well as what you should be looking for in a good SEO company.

Why You Should NEVER Choose a Cheap SEO Company

Of course, the cost of SEO will come into play when you’re choosing a SEO company. However, you should never make your decision based upon price alone. It’s also important to avoid choosing companies that offer extremely cheap SEO pricing. What’s considered a cheap price? If the company is charging less than $300 per month, you probably want to keep looking. Remember, when it comes to SEO services, you really do get what you pay for, so choose wisely.

SEO Strategies Should Be Unique to Your Business

It’s important to understand that a SEO company should employ SEO strategies that are unique to your business. Every business is different, so companies shouldn’t use a one-size-fits-all approach to SEO. Unfortunately, companies that provide cheap SEO services often use a set plan for every company, which rarely works out well for customers.

What Should You Look for in a SEO Company?

Beyond SEO pricing, what else should you be looking for in a quality SEO company? Here are a few things to keep in mind.

Content Marketing is Essential – It’s important to find a SEO company that uses content marketing as a SEO strategy. Content marketing is a technique that will work for any business. SEO strategies that don’t involve content marketing don’t provide results.

Ensure the Company Does Plenty of Research – To come up with a customized SEO strategy for your business, a SEO company should do plenty of research. Research and strategy services should include data analysis, brand strategy and planning, audience targeting, market growth strategy, business consulting and more.

Look for a Long Term Partner – When choosing a SEO company, you need to look for a long-term partner instead of looking at SEO as a one-time job. Look for providers that understand SEO in terms of return on investment to your business. Providers should be evaluated with a long term scope since a successful campaign will bring about a long-term relationship.

Your business can’t afford to just hire any agency. Instead of looking solely at the cost of SEO, it’s important to look for an agency that will take your entire brand and marketing strategy into account, providing you with the long-term, successful results you want.

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9 ways to market your business online & BMGcreative Logo

There are many methods use to market online. Some are more compatible than others depending on the business, what is offered and how the method is utilized. The online landscape is exceptionally large and any online business can use more than one method to bring traffic and exposure to its online doors. Listed are nine ways to market your business online to bring maximum results.

1. Local Listings and Classifieds

The online marketing environment encompasses a wealth of untapped potential for local businesses. Local listing advertising is a powerful but highly under-utilized marketing method by many new businesses that may not understand how best to attract local clients.

Businesses that wish to delve into advertising through local listings should first ensure that the website is optimized by using specific keywords relative to the business. This helps customers find local businesses when they’re searching for specific products or services. Make this action more effective by placing your local street address and business phone number on the landing page(s), content pages and each internal page of your website.

2. Search Ads

Businesses use search advertising for customers to find them in the search engines or within specific web pages. Search ads can be modified to target particular demographics or specific consumer interests. The type of advertising most utilized, search ads can be targeted to specific groups, products, locations or topics. Using search advertising is highly profitable and can include paid or free campaigns for efficacy.

Businesses use search ads to attract consumers with specific buying interests by using targeted key words in its marketing campaigns. When consumers launch specific searches, they are returned a list of relevant businesses. To make full use of this type of marketing, businesses should focus on advertising through the search engines and culling rich content that will draw traffic to the website.

3. Contextual Advertising

The online consumer drives contextual advertising by providing the template that businesses use to pitch products or services. By using the information gathered through online search results, businesses can create specific marketing campaigns targeted at what the user is seeking. Search engines gather this user information that relates to specific search topics or products. The consumer drives this search because the engine is tracking particular keyword(s) and terms.

To maximize the potential in contextual advertising, businesses should design ad campaigns that center around specific search terms. To broaden marketing appeal to a specific demographic of consumers, ad campaigns should include a range of media advertising methods that include video, text and graphics.

4. Geotargeting

Businesses can further maximize their marketing methods by utilizing geotargeting, a method of sending specific messages to consumers by using the GPS location devices on smartphones and mobile devices. This type of location-based target marketing is used successfully by businesses that provide specific products or services or businesses that want to market to consumers in specific locations.

Geotargeting finds customers based on their location and funnels specific marketing content to them through various channels that can include online ads, video marketing or content-based marketing. It can include both organic and paid methods, depending on business goals and budgets.

5. Social Media Marketing

Social media marketing has been a popular marketing method for quite some time. It is rising quickly in popularity and businesses are starting to use this method to market online and draw more traffic to business sites.

To make social media marketing successful and flow easily, businesses should employ a social media manager software or tool like Buffer or Hootsuite. This will assist in a myriad of tasks like managing social accounts, scheduling posts or tweets and creating cohesion across all social media platforms.

Through this style of marketing, it is easy to connect with your audience, whether those are buyers, clients or readers. Establishing a connection is usually done through friend requests, requests to join groups, interacting on pages or live forums or even having others follow your business on social platforms. After connecting, businesses should start interacting through blog posts, articles, video marketing or through a Q&A dialogue.

6. Organic Content vs. Paid

The biggest difference in organic content from paid content is how and at what speed customers arrive at your site.

While consumers may land on your site via search engines through organic content, paid content increases the chance that your content will appear on the first or second page of the SERPs. Organic content can also land on the first or second pages, but it will take longer and more work (building content, keyword focus, etc.). The question then becomes, how quickly do you want your business to appear on the top pages.

Paid content results will end when the ad expires. Organic results will continue because it has no dependency on advertising results.

7. Display Advertising::: Affiliate Marketing/Cross Promotion

Display advertising represents different formats that can include text, images, video or audio. Its main goal is to deliver the advertisement and content to site visitors. It’s important to use display advertising within context and couple it with methods that are conducive to the business.

Businesses can use cross promotion activities to promote or highlight a particular product or service. Businesses use cross promoting methods that highlight other products and increase potential sales. As an example, this may include highlighting a study guide that complements or pairs with a textbook for sale.

Affiliate marketing is a method that benefits the affiliate marketer and the brand. When the affiliate promotes the brand’s product, he earns a commission. Online businesses will find this method easy to implement because it’s simply getting affiliates to market and promote your products to target markets.

8. Online Videos

If videos aren’t already a part of your online marketing strategy, they should be. Videos are not only a great way to engage a customer. Depending on your business you may want to create videos that convey a message to your future customers reminding them why they want to engage your business or shop at your store. If you’re selling products online, product demonstration videos may be helpful to consumers as well.

Online videos are also a useful tool for search engine optimization. Typically videos that are viewed often and well-rated will rank higher than blog posts. The key to success with online videos is creating videos that are engaging and fun to watch while portraying the image that your brand represents.

9. Mobile Marketing

Mobile marketing is growing very rapidly as consumers are using their smartphones more to shop, find deals or discounts, and connect. Businesses can capitalize on this growth by implementing mobile marketing in its online campaigns.

To reach more potential customers, ensure that there is a business presence on social media platforms like Facebook, Twitter or LinkedIn, among others. The business website should be continually updated and optimized for mobile marketing, making it easier to connect with your customers without having issues.

You can use mobile marketing to build and grow your email list as well. By using applications that integrate with your business email marketing program, you can capture email addresses (with permission) and create marketing messages to target your audience and specific demographics.

 

There are numerous options for promoting and marketing your business online. Each of these methods may not apply to every business model; however, it is reasonable to expect that application of a few them can yield profitable results. Some of them may require adjustments to fit your business model. Simply test each one that seems applicable to your business and develop the online marketing plan that is most successful.

To learn more about how to market your business online, contact the marketing experts at BMGcreative for more information.

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blog_google_places_revisedIf you own a business, whether it be a small home-based operation or a large corporation, you should make sure that your business is not just listed in Google, but also properly claimed and with the most up-to-date information possible. But before we discuss how to claim your business with Google, we should first discuss why you should claim your Google business listing.

It’s no secret that Google is the largest and arguably most important search engine in the world. As a business owner, your goal is to get all your ducks in a row with Google, before you ever enter the world of SEO or Internet Marketing on a professional level.

 

If Google doesn’t know you exist, you might as well not…

 

Today an overwhelming number of consumer buying decisions

start with an online search. And whether you own a small shoe store or an entire shopping mall, you want your business to appear when someone nearby searches for shoes. Whats the cheapest, easiest, and fastest way to make that happen? Claim your local listing in Google Places.

 

Claiming your listing

 

The process is much simpler than it sounds. If you’re pretty tech-savy and can follow step-by-step instructions online, go to Google for Business and follow the on-screen instructions. You’ll need to verify that you are in fact the owner of the business. You’ll also have to enter your physical business address. Google will verify that the address is correct by sending  a postcard through snail mail with a pin number on it. Once you receive the postcard, you can go online and enter the pin to verify that you received the postcard at the correct address. Be careful when entering your business information as it can be difficult to change later. The most important thing to pay attention to when setting up your Google Places account  is choosing the type of business. Do not say that you are a storefront if you do not own a physical retail location and do not say that you are a corporation if you are a small local business. This can result in your listing being removed and can be very difficult to change later.

 

What’s so great about a Google Places listing

 

As you may know, many businesses spend large amounts of money on Search Engine Optimization and Pay Per Click campaigns. The goal of both of these marketing strategies is simply to get your website to the top of Google Searches. If your business is verified with Google Places, your business listing should appear at the very top of google the same way that an expensive ad would appear. You can customize your logo, add photos, ask customers to write reviews, and all of this is absolutely free.

 

Do I still need an SEO strategy

 

While verifying your listing with Google Places is a great first step, it most certainly isn’t the last step you should take in promoting your business online. Your SEO strategy should include not just a few steps, but an entire team of people working on your website to make sure that you show up in various searches for relevant keywords to get not just a lot of traffic, but traffic that can easily convert into leads or customers. The best way to beat your competitors online and appear above them in online searches is to speak with a professional SEO specialist to determine your individual needs as a business, who you’re trying to attract to your website, and let the professionals handle the rest.

We would love to speak with you directly about your local SEO strategy or your overall internet marketing strategy. Whether you want to start small or hit the ground running and beat your competitors, we can help you find an SEO strategy that’s right for your business. Give BMGcreative a call today or fill out our online form and we’ll be happy to discuss your complete online marketing strategy.

 

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Mobile-Ready-websiteGoogle is demanding all websites have a responsive web design no later than April 21, 2015. On this date, a change is set to be unveiled that will affect your website on Google. While it is uncertain how much of an impact it will have, it is safe to bet Google will show preferential treatment to all mobile ready websites.

Google is Checking the Entire Website

Just adjusting your home page won’t be enough. Google will run checks on CSS and JavaScript. If either of these are blocked on your website, it will not pass the inspection. It is important you provide Googlebot with access to both of these items and secure a pass from them.

Your entire website also must have a responsive web design. Each page needs to be adjusted so it is mobile ready. To safely pass, you can’t have just some or most of your pages changed by the April 21 deadline. Every page on your website must adhere to these new standards.

Mobile Devices Include Tablets

It’s important to understand that mobile ready websites don’t just cover your smartphone. Tablets also fall into this category. Having your website work for smartphones and iPhones in addition to desktop browsing won’t be enough. A true responsive web design covers all connected devices having the ability to browse your website.

Some key things to consider

  • Images should be designed to work with different connection speeds and device types.
  • Navigational patterns should be adjusted for mobile.
  • Links and buttons should be created to be touch friendly.
  • Fonts and sizes should be selected to work on all screen resolutions.
  • Retina images should be used to improve the visual appeal of your website.
  • Create a clean website the avoids clutter and provides a better experience.

Why You Should Care About Having a Mobile Responsive Design

Let’s say for a moment that you aren’t concerned about Google’s new requirement. Why should you care whether or not your website has a responsive design? First, you want visitors to have a positive experience while they are browsing your website.

With your layout optimized, a user on his or her phone won’t have to scroll back and forth just to read the content on the website. While today’s phones will zoom automatically, they may adjust text to be too small to read, making navigation frustrating.

A responsive web design ensures that all data on the website remains the same from one device to the next. The website retracts to fit the screen based on the device that is accessing it. With this type of website, you don’t have to worry about building a dozen websites for users to have the same experience.

Mobile usage is on the rise and more people are using their devices to handle the bulk of their browsing through this device. It is estimated that over 25% of Google’s searches are now coming from mobile devices. Within the next few years, mobile browsing will become the leading form of browsing in the world.

Help Boost Conversions

Mobile ready websites tend to experience higher conversion rates. When your website has a responsive design, you have a competitive edge. Most websites are slowly making the change. Unless you are actively reading tech news, you probably aren’t aware of this forthcoming requirement from Google. That means your closest competition likely isn’t aware of the change either. You are able to take advantage of this information in advance and use this knowledge to create a positive experience for customers. You then reap the rewards as customers have an improved experience on your website. That will translate into better sales for you as they are able to handle a transaction right there instead of waiting until they have a chance to get on a computer or finding another website which is mobile friendly.

What is the Next Step?

Understanding that mobile ready websites are important is only the first step. Actually having a responsive web design is another. So what is the next step in transforming your website? It’s as simple as contacting us.

Our team will transform your website so it meets the new demands of Google.

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Content CreationContent creation is one of the biggest hurdles small business owners face with their marketing strategies. Having timely content creation is critical to make sure the rest of your online marketing efforts are paying off.

Studies have shown that 61% of marketers struggle to create content because it takes too long to create. Of those, only 44% have any kind of content marketing strategy in place.

Creating a calendar and setting up a schedule a month in advance will help you avoid falling behind. It takes just a few minutes to create a calendar and plan a month’s worth of posts. Once you know what you’ll be writing about, you can work on posts in a logical order and you’ll already know what you will be writing about. That will save time in brainstorming, and you can focus on writing about what you know.

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Search Engine Marketing CompanyGetting your website to the top of a Search Engine Results Page (SERP) can be a long process. It is one that requires real effort and quite often requires a professional search engine marketing company or guidance from a professional search engine consultant. Your selection of a marketing company – much like your choice of a website design company – can make or break your company’s online lead generation. Choosing wisely is imperative, but you may not be entirely sure what choosing wisely means. What criteria should you use when choosing a search engine marketing company, and how can you know that you’ve chosen well?

Promises and Pricing

You’ll find a broad array of search engine marketing companies out there. Many promise you the moon and charge the same. They may guarantee you’ll be number one, get thousands of visitors or promise other things you are looking for to grow your company. Some companies promise you bigger, better, faster, more results yet charge prices that are ridiculously low and certainly unsustainable. Can these companies really do a vast amount of good for your business? The company that charges so little is likely outsourcing your work to smaller companies in offshore areas. They may not have your best interests at heart in helping you grow.

When it comes to ranking, it is very rare that any website will immediately rank and begin to generate revenue for the site owner. Selecting a company that promises to rank your company immediately means you are choosing a company that may not be doing things ethically or in a way that will keep your site ranking well for a long time. Rapid ranking methods are very often like throwing gasoline on a fire. It flames up and burns well for a while and then typically burns out quickly.

The company that believes its time and effort on your behalf is worth far more than it benefits your company needs to be set aside. A quality search engine marketing firm is going to charge a reasonable fee that may seem a bit high. The services that they offer will be top quality, and they will add value to your company over time. Yes it takes time to add value to your business reputation with not only search engines but people as well. Nothing built fast lasts, and there is almost always a difference between cheap and quality.

Examining Portfolios

Finding the right company to help you accomplish ranking and growth means spending some time reviewing companies and doing some research. You want to find a company that understands you and is not just trying to sell you. You can tell the difference between a company that is just being pushy and one that is really interested in understanding your business and what you need to grow.

Examine the marketing company you are considering. Take into account their successes and look closely. If the company has a fairly broad spectrum of different types of companies in their portfolio and each of those sites is ranking well, you’re probably going to be in very good hands. If, on the other hand, you can’t see a portfolio or you’re not seeing reputable companies they work with, tread lightly. The types of businesses in a marketing company’s portfolio can give you an idea of the kind of work they do or can handle. Often it is hard to see the keywords or ranking in a portfolio because of the confidentiality of keywords being focused on for a company. You wouldn’t want a company to publically display what keywords you are targeting and neither do they.

Other Considerations

Look for a company that is not a flash in the pan. Companies that have been in business for under two years or have a background in another industry are probably not experienced enough and are quite likely not able to offer you the kind of service you need.

  • Since search engine marketing is all about content, ask them about their experience with content marketing and about their writers.
  • Ask them about monthly reports and insist on going over them. Typically a reliable marketing company will offer you a monthly meeting or phone call to discuss your campaign.
  • Talk to them extensively before you hire them. To a large extent, this company is a partner in your growth. They are going to be promoting or speaking for your company.
  • Make sure that you gel well and get along well enough to work as a team for your own future growth.
  • Can you actually go to their office and meet some of the staff. Sit down and see they are for real, not someone telemarketing out of their livingroom.

Hiring a good search engine marketing company can provide long term consistent growth for your company. They can take your business to areas that you have been wanting to reach or gain a stronger presence in one you are in now. Make sure that you hire the right marketing company by doing your due diligence. The business that you save may be your own.

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biggest-mistakes-website-owners-make-300x300One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for visitors to your website. That helps build a connection that will cause the visitor to come back or share your content.

After all, people still crave something real when they are browsing the internet.

 

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Search-Engine-OptimizationWhile it is true that Hummingbird, Panda and Penguin have changed the face of Search Engine Optimization (SEO), it doesn’t mean it is something you can forget about. Take the time to keep up with the changes occurring as a result of the three and incorporate those changes into your website. When you do that and keep up with high quality original content, you should find there is a minimal impact on your search engine placement and customers will be able to find you without any problems.

One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for the visitors to your website. That helps build a connection that will have the visitor coming back and sharing your content. After all, people still crave something real when they are browsing the internet.

 

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power-of-a-blogHaving a blog that offers informative content that isn’t designed as a sales pitch will work wonders for you. In fact, as you routinely blog, at least three times a week, you’ll see your website go up in search engine ranking and you should see an increase in the number of visitors you have.

If you provide an informative piece with a call to action at the end, you’ll find you can even generate some potential leads for your products and services without having overly promotional content. Content is one of the most powerful tools you have online.

 

 

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