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WordPress is the world’s leading content management system, and millions of webmasters rely on it for easy development and management. However, just because it’s the most popular in terms of numbers, it doesn’t mean that it’s the perfect platform for every scenario.

Magento could be a viable alternative for your business, and comparing the two options will help you to decide which way to go. Continue reading nt-violetta

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In a world gone digital, those with a secure foundation online succeed, and why building your house with hay won’t stand up to the competition.

 

You Can't Build A Business on A $300 WebsiteIn business there is a conversation that usually starts with, “I’ve been in business for a few years and I’m ready to take my business serious. I have money to invest and want to do it correctly because I know it’s going to cost to do it right and compete in my competitive market.” After a discussion with the customer about marketing and options, we usually send over a proposal that is well above the $300 mark. Three or four days usually pass and the email or phone call comes back with, “I’ve talked to a friend and he turned me onto a website that builds websites for under $300. I’m going to go that route instead of your agency.” Continue reading nt-violetta

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On average, 30,000 sites are hacked a day due to poor website security. Is your’s next?

 

website security, website maintenanceWhatever kind of business you engage in, a stable website will be essential to ensure that you can engage with your audience and generate valuable leads that can be converted into sales. Your website should be informative and compelling, but perhaps just as importantly, it should be secure. Security is a challenge that all website owners face today. Constant threat of hackers, malicious software or even accidental loss of data mean an unsecured website could end up costing you money and, in the worst case scenario, lead to crippling setbacks for your business. Finding the right company to help you secure your website is not just good business; it’s necessary.

Continue reading nt-violetta

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Webstite Design For New Businesses
New businesses are creating an online presence for their company on a daily basis, collectively launching thousands of new business websites. These businesses are all vying for online attention, each using various marketing tools to draw traffic to their sites. According to an October 2014 web survey hosted by Netcraft, there were over 1 billion websites online, with new sites constantly being added daily. With so many businesses promoting and marketing their websites, it’s imperative for any new business to stand out from its competition. Before addressing the digital marketing needs of the company with issues such as fresh SEO content and fast page loads, the website first needs to fulfil its initial job of clearly communicating what the business is and how it is relevant or provides value to its target audience.

Create a Functional Design

The foundation for any thriving online business begins with a thorough, comprehensive website design. Of course, the site should be appealing and attract visitors, but it should also be functional and easy to navigate. And because all businesses grow and develop at different speeds, a business’ website needs the flexibility to do the same so as not to lose traffic or customers over time. This is why quality website design and setup should be a priority for any new business.

Research studies report that over 94 percent of online users cite poor website design as the main reason they distrust certain brands. The goal of any new business is to gain traffic and convert potential customers; therefore, it is imperative that the site is strategically developed, highly functional and customized to the intricacies of the individual business’ consumer needs.

Avoid Templates

Businesses that are just starting out often go the route of using website template designs in an attempt to offset startup expenses and accelerate the site’s launch. While this may seemingly work at the outset, this route could easily interrupt web sales, damage brand reputation and possibly increase the business’ future web design costs.

Website templates are generally cookie cutter programs designed as “one size fits all” and offer very little (if any) customization built into their programs. Website design is an integral part of a business and is not an area where using template themes or designs and generic plugins are advised. These non-customized tools are built for the masses and are more susceptible to viruses and targeted hacks that can harm network systems and interrupt business operations.

Existing templates, widgets and plugins can also become more costly and cumbersome to work with because of the need to constantly keep them updated and current as continuing developments take place. Also, if your site uses plugins or widgets that become discontinued, your new business website can suffer with unpredictable downtime, links or pages that become inoperable, not to mention traffic loss to the site as a result.

Customize for Growth

Businesses should build their web presence based on their desired status rather than their current state. This means customizing the site, its pages and content using the business plan and projected growth figures as a guide. It should also allow you, the website owner, the ability to make minimal changes as required while your business grows and develops over time. To achieve these fine points, it’s important to define a strategic blueprint for your business’ web design and online strategy, employing customizable and scalable solutions in lieu of website templates and one-size-fits-all programs.

In conclusion, a custom built website for your new business is the most cost-effective solution, saving both time and money in the long run. Custom web design will enable the site to easily scale as the new business grows and expands its product and service offering. Creating a unique brand presence online over a template used by thousands, assists with differentiating your brand from competitors and gives your new business the appearance of big brand appeal and credibility.

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Open for Business sign

Overview of why online marketing is best for new businesses

Business marketing has many methods of working, depending on the goals of the business. It’s a way to let people know about a business and what products or services are offered. A popular and most often used form of marketing includes traditional, offline marketing, which is a method that a lot of new businesses start off with before they move to online marketing. However, there are a lot of businesses that only do online marketing and are very successful at it. It allows new businesses to get into marketing quicker and compete effectively with other businesses in its industry. Young companies also gain a marketing advantage because it can penetrate some of the same markets as larger, older businesses by using the same or similar online tools and software. Overall, it is the most effective form of advertising and one that is the best solution, especially for new businesses.

Online marketing is an efficient and productive way to cull a branding image and online position. Creating a brand can is more than designing a logo, creating a slogan, using certain images or colors that all go towards the company’s “look.” These different methods that businesses use online makes it ideal because it’s quicker, more effective, more cost efficient and much easier to adapt to as compared to other methods.

Technology has advanced to a level where most all businesses are expected to have a website or an online presence of some sort. This is essential for profitability because consumers now look for and expect businesses to have some sort of web presence. This is especially critical for e-commerce and some types of service businesses because consumers like to compare before they purchase. Companies who do not have a presence often lose out on potential business to other competitors in the same industry. The majority of online buyers need and want to have a comfort level with a business before they buy. Because it is so easy and affordable today to have a website presence, every new business should take steps to create one and make its presence known in its industry.

Online marketing provides new and existing businesses with a way to offer stellar customer support. With traditional offline businesses, this can be a challenge. But online marketing allows 24/7 services because technology creates that availability. Business owners or staffers can respond to customers almost immediately, versus long response times. With email and online chat features, any business can be more effective with its service offering. Customer retention increases and so does profitability.

Online marketing also provides a way to make information easily accessible for clients. Technological capabilities allow customers to find out information about the business, find product related content and updates and company changes. Depending on the business and the type of customer base, customers like to research and read about a product or service before they purchase. They will depend heavily on the information provided on a business’ website before they make a selection.

New businesses benefit from an online marketing presence because it provides an ideal solution for doing business. Just like with customer support solutions, prospective customers access the business via the business’ web presence. Proper and effective marketing a storefront business creates a way to increase the customer base and provide quicker customer sales. This is much more advantageous than a traditional brick and mortar business and usually more profitable. Customers also enjoy the convenience of surfing and shopping and making their selections or requesting more information that they can read at their convenience.

Online businesses can design, build and grow any business effectively and profitably with the right tools and design. The economy is leaning heavily towards online businesses because of customer’s preferences and convenience. Online marketing makes it easy for customer’s to find information and  verify a business before doing business with it.

For more information on how to promote your business online, please contact the internet marketing experts at BMGcreative.

 

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9 ways to market your business online & BMGcreative Logo

There are many methods use to market online. Some are more compatible than others depending on the business, what is offered and how the method is utilized. The online landscape is exceptionally large and any online business can use more than one method to bring traffic and exposure to its online doors. Listed are nine ways to market your business online to bring maximum results.

1. Local Listings and Classifieds

The online marketing environment encompasses a wealth of untapped potential for local businesses. Local listing advertising is a powerful but highly under-utilized marketing method by many new businesses that may not understand how best to attract local clients.

Businesses that wish to delve into advertising through local listings should first ensure that the website is optimized by using specific keywords relative to the business. This helps customers find local businesses when they’re searching for specific products or services. Make this action more effective by placing your local street address and business phone number on the landing page(s), content pages and each internal page of your website.

2. Search Ads

Businesses use search advertising for customers to find them in the search engines or within specific web pages. Search ads can be modified to target particular demographics or specific consumer interests. The type of advertising most utilized, search ads can be targeted to specific groups, products, locations or topics. Using search advertising is highly profitable and can include paid or free campaigns for efficacy.

Businesses use search ads to attract consumers with specific buying interests by using targeted key words in its marketing campaigns. When consumers launch specific searches, they are returned a list of relevant businesses. To make full use of this type of marketing, businesses should focus on advertising through the search engines and culling rich content that will draw traffic to the website.

3. Contextual Advertising

The online consumer drives contextual advertising by providing the template that businesses use to pitch products or services. By using the information gathered through online search results, businesses can create specific marketing campaigns targeted at what the user is seeking. Search engines gather this user information that relates to specific search topics or products. The consumer drives this search because the engine is tracking particular keyword(s) and terms.

To maximize the potential in contextual advertising, businesses should design ad campaigns that center around specific search terms. To broaden marketing appeal to a specific demographic of consumers, ad campaigns should include a range of media advertising methods that include video, text and graphics.

4. Geotargeting

Businesses can further maximize their marketing methods by utilizing geotargeting, a method of sending specific messages to consumers by using the GPS location devices on smartphones and mobile devices. This type of location-based target marketing is used successfully by businesses that provide specific products or services or businesses that want to market to consumers in specific locations.

Geotargeting finds customers based on their location and funnels specific marketing content to them through various channels that can include online ads, video marketing or content-based marketing. It can include both organic and paid methods, depending on business goals and budgets.

5. Social Media Marketing

Social media marketing has been a popular marketing method for quite some time. It is rising quickly in popularity and businesses are starting to use this method to market online and draw more traffic to business sites.

To make social media marketing successful and flow easily, businesses should employ a social media manager software or tool like Buffer or Hootsuite. This will assist in a myriad of tasks like managing social accounts, scheduling posts or tweets and creating cohesion across all social media platforms.

Through this style of marketing, it is easy to connect with your audience, whether those are buyers, clients or readers. Establishing a connection is usually done through friend requests, requests to join groups, interacting on pages or live forums or even having others follow your business on social platforms. After connecting, businesses should start interacting through blog posts, articles, video marketing or through a Q&A dialogue.

6. Organic Content vs. Paid

The biggest difference in organic content from paid content is how and at what speed customers arrive at your site.

While consumers may land on your site via search engines through organic content, paid content increases the chance that your content will appear on the first or second page of the SERPs. Organic content can also land on the first or second pages, but it will take longer and more work (building content, keyword focus, etc.). The question then becomes, how quickly do you want your business to appear on the top pages.

Paid content results will end when the ad expires. Organic results will continue because it has no dependency on advertising results.

7. Display Advertising::: Affiliate Marketing/Cross Promotion

Display advertising represents different formats that can include text, images, video or audio. Its main goal is to deliver the advertisement and content to site visitors. It’s important to use display advertising within context and couple it with methods that are conducive to the business.

Businesses can use cross promotion activities to promote or highlight a particular product or service. Businesses use cross promoting methods that highlight other products and increase potential sales. As an example, this may include highlighting a study guide that complements or pairs with a textbook for sale.

Affiliate marketing is a method that benefits the affiliate marketer and the brand. When the affiliate promotes the brand’s product, he earns a commission. Online businesses will find this method easy to implement because it’s simply getting affiliates to market and promote your products to target markets.

8. Online Videos

If videos aren’t already a part of your online marketing strategy, they should be. Videos are not only a great way to engage a customer. Depending on your business you may want to create videos that convey a message to your future customers reminding them why they want to engage your business or shop at your store. If you’re selling products online, product demonstration videos may be helpful to consumers as well.

Online videos are also a useful tool for search engine optimization. Typically videos that are viewed often and well-rated will rank higher than blog posts. The key to success with online videos is creating videos that are engaging and fun to watch while portraying the image that your brand represents.

9. Mobile Marketing

Mobile marketing is growing very rapidly as consumers are using their smartphones more to shop, find deals or discounts, and connect. Businesses can capitalize on this growth by implementing mobile marketing in its online campaigns.

To reach more potential customers, ensure that there is a business presence on social media platforms like Facebook, Twitter or LinkedIn, among others. The business website should be continually updated and optimized for mobile marketing, making it easier to connect with your customers without having issues.

You can use mobile marketing to build and grow your email list as well. By using applications that integrate with your business email marketing program, you can capture email addresses (with permission) and create marketing messages to target your audience and specific demographics.

 

There are numerous options for promoting and marketing your business online. Each of these methods may not apply to every business model; however, it is reasonable to expect that application of a few them can yield profitable results. Some of them may require adjustments to fit your business model. Simply test each one that seems applicable to your business and develop the online marketing plan that is most successful.

To learn more about how to market your business online, contact the marketing experts at BMGcreative for more information.

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Mobile-Ready-websiteGoogle is demanding all websites have a responsive web design no later than April 21, 2015. On this date, a change is set to be unveiled that will affect your website on Google. While it is uncertain how much of an impact it will have, it is safe to bet Google will show preferential treatment to all mobile ready websites.

Google is Checking the Entire Website

Just adjusting your home page won’t be enough. Google will run checks on CSS and JavaScript. If either of these are blocked on your website, it will not pass the inspection. It is important you provide Googlebot with access to both of these items and secure a pass from them.

Your entire website also must have a responsive web design. Each page needs to be adjusted so it is mobile ready. To safely pass, you can’t have just some or most of your pages changed by the April 21 deadline. Every page on your website must adhere to these new standards.

Mobile Devices Include Tablets

It’s important to understand that mobile ready websites don’t just cover your smartphone. Tablets also fall into this category. Having your website work for smartphones and iPhones in addition to desktop browsing won’t be enough. A true responsive web design covers all connected devices having the ability to browse your website.

Some key things to consider

  • Images should be designed to work with different connection speeds and device types.
  • Navigational patterns should be adjusted for mobile.
  • Links and buttons should be created to be touch friendly.
  • Fonts and sizes should be selected to work on all screen resolutions.
  • Retina images should be used to improve the visual appeal of your website.
  • Create a clean website the avoids clutter and provides a better experience.

Why You Should Care About Having a Mobile Responsive Design

Let’s say for a moment that you aren’t concerned about Google’s new requirement. Why should you care whether or not your website has a responsive design? First, you want visitors to have a positive experience while they are browsing your website.

With your layout optimized, a user on his or her phone won’t have to scroll back and forth just to read the content on the website. While today’s phones will zoom automatically, they may adjust text to be too small to read, making navigation frustrating.

A responsive web design ensures that all data on the website remains the same from one device to the next. The website retracts to fit the screen based on the device that is accessing it. With this type of website, you don’t have to worry about building a dozen websites for users to have the same experience.

Mobile usage is on the rise and more people are using their devices to handle the bulk of their browsing through this device. It is estimated that over 25% of Google’s searches are now coming from mobile devices. Within the next few years, mobile browsing will become the leading form of browsing in the world.

Help Boost Conversions

Mobile ready websites tend to experience higher conversion rates. When your website has a responsive design, you have a competitive edge. Most websites are slowly making the change. Unless you are actively reading tech news, you probably aren’t aware of this forthcoming requirement from Google. That means your closest competition likely isn’t aware of the change either. You are able to take advantage of this information in advance and use this knowledge to create a positive experience for customers. You then reap the rewards as customers have an improved experience on your website. That will translate into better sales for you as they are able to handle a transaction right there instead of waiting until they have a chance to get on a computer or finding another website which is mobile friendly.

What is the Next Step?

Understanding that mobile ready websites are important is only the first step. Actually having a responsive web design is another. So what is the next step in transforming your website? It’s as simple as contacting us.

Our team will transform your website so it meets the new demands of Google.

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in3 aviation website design

Video content can help take your website to the next level. With either online video advertising or through the use of YouTube, you can generate more traffic and boost your search engine rankings. It is estimated that in the United States alone 1.2 billion online videos are watched each day, yet only 24% of all national brands use online videos as a marketing tool.

Videos boost brand awareness. When they are combined with elements that create a viral video, they can draw in interested consumers and multiply your efforts. The videos don’t have to be very long. They can be as simple as a short Vine or several minutes long if you prefer. Just make sure the content is interesting and inspires people to click and share.

Look at our clients IN3 Aviation, they incorporated video into their website as a main feature: in3aviation.com

 

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biggest-mistakes-website-owners-make-300x300One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for visitors to your website. That helps build a connection that will cause the visitor to come back or share your content.

After all, people still crave something real when they are browsing the internet.

 

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Search-Engine-OptimizationWhile it is true that Hummingbird, Panda and Penguin have changed the face of Search Engine Optimization (SEO), it doesn’t mean it is something you can forget about. Take the time to keep up with the changes occurring as a result of the three and incorporate those changes into your website. When you do that and keep up with high quality original content, you should find there is a minimal impact on your search engine placement and customers will be able to find you without any problems.

One of the biggest mistakes website owners make is not making sure their content is original and high quality. When a customer comes to your website, they are looking for an answer or a solution to a problem. It is important to provide them with the answers they are looking for, in as original a manner as possible.

Obviously, there will be some carry over in information from various websites. But try to add something personal to each post rather than creating something clinical for the visitors to your website. That helps build a connection that will have the visitor coming back and sharing your content. After all, people still crave something real when they are browsing the internet.

 

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