Running a business website can certainly be a challenge for any company. But in today’s competitive market, having an effective web design that works for your business is just one of several startup marketing essentials.

startup marketing essentials

From our own company’s experience, here are three things in particular we have found that every business owner needs to have on their business website:

Prominent Calls to Action

Your online visitors want and need direction. With their super short attention spans and the dreaded bounce rate, you have mere moments to engage your website visitors and guide them where you want them to go. Be direct in your approach – a clear call to action whether it is a sign up form for a newsletter or a featured product  you are selling or even a big phone number in your header to drive phone calls, it needs to be obvious.

A clear call to action on your main page isn’t simply the act of adding a big button, it is about strategy. Make it clutter free and precise, stick to the essentials and take away the distractions.

Compelling and Engaging Content

Unique content is what will initially drive your online visitors to take the action you want them to take. If you are lacking an effective headline or a brief and prominent explanation of your value proposition, your visitors are not likely to make it past the homepage or landing page. Compelling content needs to be simple, short and direct. Motivate your visitors to take action.

Provide a Consistent User Experience

What does this mean? When you provide a “consistent user experience”, you are creating a feeling about your company in all of your marketing, especially as they interact with your website. Several elements influence user experience in your website design:

Web Design Elements – Your website design should embody your company brand. The design should also engage your target market and cause them to feel a certain way. For example, a bed and bath website targeted at middle-aged women, should “feel” like a place where women want to buy things for their home.

Credibility/Trustworthiness – Your website design and functionality also plays an important role in how credible and trustworthy you appear online. It may be seem like a small thing to you, but a person getting their first impression of your company wants to know that they are going to have a good experience and not get scammed. Credibility doesn’t mean having a fancy homepage with seals on your checkout page if you are selling something, it is more about creating an online space that is professional and easy to use.

Ease of use – Your online visitors need to be able to easily navigate your website pages without getting frustrated. You should use clear menu navigation and structure, use best practices to be effective and purposeful to direct users through your pages and make contact information easy to find.

Next Steps

So how do you take the next steps to get an effective web design? BMGcreative is here to serve, as an experienced web design company and marketing partner. Contact us to get started or make an appointment online!

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At BMGcreative, our designers and developers are often heard saying “just because you can, doesn’t mean you should.” This can apply to a variety of things but it seems to come up most often when we’re talking about web design mistakes people should avoid.

web design mistakes

Here are a few of our favorite web design mistakes people make:

  • Just because you can use 15 fonts on one website… doesn’t mean you should
  • Just because you can color your fonts…doesn’t mean you should
  • Just because you can use JavaScript…doesn’t mean you should (always use it for the right reasons!)
  • Just because you can use a busy patterned background on your website…doesn’t mean you should
  • Just because you can set up an auto tweet every 15 minutes… doesn’t mean you should
  • Just because you can take images with your iPhone and put them on your website…doesn’t mean you should
  • Just because you can design your own logo with clipart…doesn’t mean you should

We could go on and on….

What about you? Are there elements of your web design or even in your overall marketing plan where you have entered into that gray area? Is your business guilty of making common design, marketing and web design mistakes in the “just because you can” category?

We see this trend a lot when a business owner tries DIY in their web design and marketing. They aren’t professional marketers or designers and they do not know exactly where to draw the line. Always remember, simple is better and often, less really is more.

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Lately, Google has been pushing those who advertise with them to design mobile-friendly websites, due to the fact that most generic websites look terrible on smartphones and other mobile devices. Google is now providing more research to support their advice. And this should go for any business owner who has a website. Take Google’s advice – make it mobile friendly!top mobile websites

Google is hoping that the better the mobile interaction, the more people will use Google to search for websites, businesses, and products. A lousy mobile experience not only reflects badly on the business, but also on the Google searches that sent the users there.

In a recent study conducted by a reputable market research firm, about two-thirds of smartphone users say a mobile-friendly website makes them more likely to purchase a company’s product or service, as well as return to the website in the future. 61% of smartphone users say that if they aren’t able to find what they are looking for within a short period of time, they’ll go to another website. Half of these users say that even if they like a business, they’ll use their website less often if it doesn’t work well on their smartphones or other mobile devices. 72% of smartphone and mobile device users say that a mobile-friendly website is important to them.

Google’s advice: Design a fast and simple mobile site. Make it user friendly and easy to navigate around to the different areas of content. Google notes that you can also advertise your mobile site with Google Mobile Ads, which is a notable choice for businesses if you want to reach out to the two-thirds of users who use Google search to find a website.

No matter the smartphone or mobile device (i.e. Android, Apple, etc.) it’s still important that your website is mobile-friendly, and easy to use. Why is a mobile-friendly website so important? More than 800,000 smartphones are activated daily, and more importantly, over 57% of smartphone users search for businesses on their device. The top mobile websites incorporate an eye pleasing design that works well on all devices, including your pc, and deliver great content about the product or service you were searching for quickly and easily. Keep this in mind as you design your next website. What you will find is that much of your web traffic is likely to come from mobile traffic as time goes on and that is just the nature of our tech driven society.

 

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In business, marketing is everything. What we see in our business is that start-up companies and small businesses try to focus on everything except their marketing and by the time they realize marketing is important, they’ve waited too long and they are behind the curve. They are scrambling to catch up with their competitors and get a campaign of some kind together and they want it all as quickly as possible. How this usually turns out is, well, bad.Web Development Company

Many take the DIY route of building a website and throwing together some marketing pieces or even going on a site that lets you design your own set of business cards and other print marketing materials for rock bottom prices because they think that looks reputable and they just don’t know any better.

How you present your business to your potential clients matters. What your website looks like and how it functions matters. Load times matter and content does matter. Where you may be able to cut corners in some places to save money, your business website should not be one of them. The best thing you can do when you develop a website for your business is to make sure it can grow with your company. This means putting your website in a content management system that is easy to use, like WordPress. Make sure you can easily update your content as needed without the need to hire an outside company to do it for you.

A professional web development company can help you put together a website that works for your company by producing a website that is in line with your company goals right from the start. Clearly communicating your goals to your web developer will ensure you are both on the same page and that the end result meets with your expectations.

If you are serious about your start-up, let’s get started on your website and make you stand out from your competitors online. Contact us for a quote online or call 877-887-6397.

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BMGcreative is a fast growing full service marketing and web design firm. Some say like a well oiled machine we say like a well-caffeinated team.

We need an awesome Front End Web Developer/Designer, primarily WordPress, that can communicate with clients and handle detailed front-end development. Most of our sites are custom WordPress, some static HTML and eCommerce sites.

Your role comes in after the client approves the design. Main responsibilities are to communicate and execute the customer’s needs while staying in scope of the project. After design approval from the client your role is to install, develop and make the site come alive. We DO NOT USE TEMPLATES! You must have a deep understanding of how code works, CSS, jQuery, Java Script and be able to work quickly.

Ideally, you will have 4 to 6+ years of web development experience. If you fill this new position, you will be an integral part of our development and marketing team, and you will work closely with all members of the company to deliver the best possible websites and make raving fans. You must be willing to put in extra hours on big projects.

Standard Requirements:

  • Passionate about clean code!
  • Strong CSS, Javascript and jQuery skills
  • Excellent custom WordPress coding skills
  • Development experience in PHP/MySQL
  • Good understanding of responsive design, grid systems, layout and color, asset production, typography and a meticulous attention to pixel-level detail
  • Advanced Photoshop skills a must
  • Solid organizational/project management skills and is flexible enough to roll with changing priorities and tight deadlines
  • You thrive in a fast-paced growth environment
  • Diligent work habits and ability to meet tight deadlines
  • Fantastic communicator
  • Enjoys brainstorming and collaboration
  • Self-motivated and creative problem-solver
  • Charming with co-workers and/or clients

Other Helpful Qualifications:

  • Web design
  • Any experience with print design
  • Experience with APIs
  • Experience with Magento/OpenCart/eCommerce
  • Love of the bean juice (aka coffee)

What we offer our clients:
Web design and development, email marketing, social media, SEO, SEM, marketing consulting, print and graphic design, logo design and branding. We deal with a ton of start-ups and re branding. We work hard, have loads of fun. Recently ranked #19 for Top Web Design Company in South Florida by South Florida Business Journal.

Job perks:
Medical/Dental, Vacation after 6 months, unlimited premium coffee, tech loving boss, flexible schedule, Lots of company perks and growth opportunities!

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Budgeting For a Web DesignerThe cost of a web designer is not predictable. It varies from one expert to another. There are various factors that can affect the price such as the size of the website as well as the kind of features that one wants in the site. One has a choice to get a web designer on a one on one basis or have it done online or through the phone.

One of the things that you should never overlook is the cost. Initially, you want to have a good budget that outlines your costs. It has to be limited to a certain amount. This will make it possible for you to determine the kind of a designer to work with. You should interview them effectively to get the relevant information out of them.

1. You should try to understand how passionate they are about their jobs. There are some people who do their jobs just for the sake of the money but they do not care much about it as a business organization. The web designer should have interest to learn and comprehend how your company operates. This way, the website that will be created can meet your needs. You have to ask them for their past work. They should also give your referees. A good designer can come up with a style that you will like. If there is no creativity, then you will not be spending your money for the right cause.

2.You should ask for their qualifications. Some of them cannot do anything else apart from web design. If the person is a good at this, then you can decide to hire a programmer separately. You have to pay attention to the details. This person should be averse with the work at hand. As the client, you should be taken through the web creation step by step. This will help you to understand what you are paying for. You can determine whether the money is going to the right cause or not. The options presented to you should be explained in a simple language. The terms used by web designers are too technical for ordinary persons.

3.You should ask the web designer about any added values that you can learn from the process. The person should know what you can do to make the website better. It has to be a website that will meet the objectives that you have made. The beauty or any graphics that are placed on the website should go in line with the company’s line of business. If you require a formal site, the designer should get you exactly that. You should be able to tell a good price for web designer it has to be within the rates that are offered in the market. To be sure about it, get quotes from a few web designers.

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