Consider what video can do for your business.

Social-Media-VideoUnless you’ve been living in a cave, you know that Youtube is the second largest search engine on the planet and video is driving sales through the roof. Even a small, short video that offers a little about your products will sell well. If you’re in a visual business, such as decorating or cooking, a video of your products, even if it’s a slideshow style video with some upbeat music or text, can sell your products well.

If YouTube sounds intimidating, consider posting videos on Instagram and Vine. A brief 6-15 second video can still capture attention.

If you haven’t gotten on board the video train yet, the holidays may be the perfect time to do so. With great food, gorgeous decorations and impressive holiday gifts providing visual appeal, a video on social media during this season may boost your sales better than you realize.