While most companies–arguably more than 90 percent — focus their attention on Facebook for their holiday social media campaigns, you may want to target other places as well. Don’t lock yourself into one social media platform. Some are projecting that Instagram is going to be the “breakout” social media platform of choice for this years holiday shoppers. Pinterest is another great website for the holidays as people look there for gift ideas, party planning and decorating. Check out multiple social media sites to find out which one is going to help you most in your holiday marketing.

If you’re locking yourself into one social media platform, you’re likely missing out on some very good traffic. Photo-based social media such as Instagram and Twitter will help you create a market and allow people to see firsthand what you’re offering. A picture really is worth a thousand words.