While naysayers may tell you that email marketing is no longer a viable option claiming that only 2% of people open emails, the fact is that email marketing is still a viable option with unique benefits. If you want to build a good relationship with your customers and create a dynamic relationship that sees them coming back for more, nothing beats a weekly or bi-weekly email that lets them know what you’ve been doing.
It’s simple and easy to send out one or two emails every week that ask questions, offer ideas and provide tips on current products. This demonstrates that you still care about the customer after the sale is made. If you’re not already doing it, offer some kind of a free and valuable enticement in order to get email addresses. Then keep a nominal amount of emails flowing to the customer.