The content you have on your website design is what draws your visitors into your site and gets them interested. Most importantly, content is what gets results in search engines (good or bad). Content for the web is about relevance and connecting with your audience. You may have a stunning website design, but if you don’t have the content to match, you are missing the key piece your customer came looking for in the first place. Delivering rich, engaging content to your visitors offers them a relationship with your organization and a connection that keeps them coming back.
Brand publishing is exploding! With 90% of B2B marketers engaging in some form of content marketing, many marketers plan to spend more time one developing great content that people want to read. Instead of investing in their blog or blogging strategies, marketers are trying to put out content that people will want to share. Even if it does not have to do with the product you are specifically selling, it is still branding if done right. As an organization, it is important to use good content to gain customers, generate leads, create brand awareness, and increase brand loyalty. Search engines are looking for in-depth, relevant content to deliver online searchers – so the better you do in your content marketing, the better (and faster) your keyword ranking results will get.
Content that is gaining your users attention in a positive light and telling a story receives the best feedback and engagement – people like to share the things they like online! SEO is important, but it’s not a good strategy to write your content for search engines by stuffing as many keywords as you can into the page. Ultimately, the quality of your content is what matters most when trying to turn website visitors into customers. When developing your content – whether it is a blog post, case study, video, photos or anything else – always think about your audience and how they can relate to the story you are trying to tell. Whether it is selling a product or giving general information on your organization or trying to engage your audience in some other way, always tell a story. You want to reach your audience on an emotional level. Connecting with your audience on an emotional level in a positive light helps your audience remember you.
We would love to help guide you in your content marketing strategy. We are a full service marketing and branding firm, specializing in Fort Lauderdale website design. Contact us to set up a time to have coffee and talk about your online marketing and web design needs any time!