Marketing in the Age of COVID-19

There is no denying that the COVID-19 pandemic changed everything, including how we do business. The world stood still, people had no idea what to do, and lives were forever changed. This includes how companies marketed to consumers. While people were under a shelter in place order, marketers had to change wording, but they also had to change what people saw. Their audience was looking at the world through a new lens. Due to these changes, video creation and distribution were looked at with a whole new emphasis than prior to the pandemic.

While at home, people were searching for new hobbies, ways of completing tasks that were left for “another day” and exploring opportunities for when “they had the time”. This pandemic left many consumers with nothing but time, and interesting trends have emerged in what consumers searched for online. A quick look at Google Trends offers insight into what people needed, and actively searched for during this pandemic. More people became attracted to businesses and companies that offered some sort of video content, along with a feel-good message, as it helped them cling to hope for a better future. Providing your audience with these is one way to endear your audience to your brand. 

During the pandemic, more and more consumers consumed video content. This could, in part, be due to the introduction of social distancing, and the need to feel connected to those around the world

During the pandemic, more and more consumers consumed video content. This could, in part, be due to the introduction of social distancing, and the need to feel connected to those around the world. Introducing video content on a variety of platforms ensures that you can reach your customers and share the message you are passionate about. Social media sharing and video production are great ways in which to reach out to customers, encourage the sharing of products and messages, and keep your company going strong.

One benefit that producers may notice as a result of the COVID-19 pandemic is lowered costs for video production and sharing.  If you considered bringing your company and products to the center stage by way of video production, but the fear of high costs kept you away, now may be the best time to get involved. Ads that solve problems for people, express genuine empathy and understanding, and provide positivity and solutions have seen higher success rates than those that do none of the above. The inventory needed to become involved in video production is minimal, and both Facebook and Instagram have seen a decrease in cost up to thirty percent. This ensures that your message (and ultimately products) reach more people for less investment.

If you are considering involving yourself in online video advertising, there are a few things to keep in mind. The pandemic has been difficult for everyone, consumers and producers alike. The tone of the message, as well as the problem that you are solving, is important. Employ empathy, and don’t stoop to the level of using fear to sell a product. If you are worried that you will not be able to produce professional quality videos, fear not.  BMGcreative is a full service digital marketing agency that can assist you with your needs big or small.  Contact us today to see how we can help you. 

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