It is important for your website to adhere to the fundamental principles and best practices of responsive web design techniques, but it is equally as important to deliver the right content in the right context. This is where businesses will see a major different in mobile responsive web design strategy between an independent freelancer and a marketing agency. The qualified freelancer will have the skillset to deliver your website in a responsive web design format but an agency is qualified to a different degree, in that they strategically design the moving content to appear in the most relevant application of your business needs across multiple devices.
Think about it… In desktop view, you have the largest content viewing capabilities where multiple parts of your business presentation, navigation and calls-to-action are in a single view. As you scale down the size of your screen to a laptop or tablet, your immediate content view is cut in half. You must prioritize what content adjusts in size, shifts below other elements and ensure that your messaging and calls-to-action remain in relevant placements for optimized effectiveness. Keeping this mission in mind, now imagine how this content scales to the smallest viewing capabilities of a mobile device. This is often the moment of truth, where businesses have already been educated on the importance of transitioning their website into a mobile responsive web design format, but know understand the significance of responsive web design strategy – thus entering marketing agency or full-service web design agency.