Archives: Portfolio

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A modern approach to vintage branding.

BASIS

Schmitz Salve dates all the way back to the 1800’s, as this fourth generation family owned company makes an all-natural remedy for skin conditions and wound healing. The clock was running as we needed to create a new website, logo, and packaging, not to mention boosting social media and SEO.

METHODOLOGY

Schmitz Salve became a client due to our relationship as the exclusive Digital Media agency of AsSeenOnTV.pro, and the work needed to be completed before their Direct Response TV commercial was ready for airing. Being a company over 100 years old, the logo needed a nostalgic feel, while packaging for their current containers needed to elevate the professional feel of the product. We created a fresh, clean website and equipped them with e-commerce capabilities. Targeting their social media messages for a strong identity and voice, we boosted their search engine presence by writing articles for several key niche verticals.

Client:

Schmitz Salve

Project:

Product Brand Strategy

Services:

Website

Logo

Packaging

Social MediaService

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Providing The Best Solutions for Authority Software.

BASIS

Authority Software provides an all-encompassing solution for call centers around the globe. Scalable from small in-house operations to multi-location BPO’s, Authority Software improves the experience of both the customer and agent. They had built a better technology, now they needed a better brand.

METHODOLOGY

After experiencing frustration with other agencies, they came to us for a website redesign.  Executed and launched in just a few weeks, our work was so lauded we were requested to take over their social media. Upon refreshing and branding their social platforms, we have now added copywriting blogs to our list of services to give them the brand identity they have been searching for.  Other added services include tradeshow materials and marketing assets, merchandising, and flyer handouts.

Client:

Authority Software

Project:

Integrated Corporate Marketing 

Services:

Custom Website

SEO

Social Media 

Content Marketing Strategy

Tradeshow Materials

Print Marketing

Branded Merchandise

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Chona Shears goes commerical

BASIS

Chona Shears came to us due to our relationship as the exclusive Digital Media Agency of AsSeenOnTV.pro.  Chona sells high-quality dog grooming products.  Made from Japanese steel, their tools and accessories are shipped globally, saving the hands of dog groomers everywhere.

METHODOLOGY

Arriving to us with no brand to speak of and a logo made on a basic program with a basic font, we recreated colors, fonts, look, and feel for their logo and website, adding an ecommerce platform for processing orders.  With a catalog of over 100 different SKU’s, we provided technical support to organize the inventory on the website for easy customer search and ordering.  We also handle their social media platforms and have had posts go viral, due to the quality of our content and our knowledge of how to target the best audiences.

Client:

Chona Shears

Project:

Product Brand Strategy

Services:

E-Commerce Website

Branding

Social Media

Logo Design

 

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Sweet Brand Refresh for Squishy Mats

BASIS

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METHODOLGY

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GROWTH

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Client:

Squishy Mats

Project:

Brand Refresh

Services:

Product Packaging

Logo Design

Social Media Advertising

Social Media Management

Shopify Professional Refresh

Photography

Marketing + Business Assets Creation

 

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Organic beauty products: Premium Nature blossoms in our well managed digital garden.

BASIS

Premium Nature offers a full line of hair, face and skin care products made with all natural ingredients. They figured out Amazon but had lost their brand identity. At the rate they were growing, Premium Nature was a potential victim of “genericide.”

METHODOLOGY

From just their logo we constructed a new look and feel, developed a voice and style. Through analytics, we defined their target audience and built the image around what this consumer would want to see. We grew their social media presence through custom branded, high-quality graphics and images. We created multiple points of purchases throughout their digital presence, maximizing the shop features and buy-able posts on every platform that would allow, from getting them qualified for tagging products on Instagram to setting up a robust catalog on Facebook Business Manager. For their increased processing of orders, we designed and built a custom e-commerce website on Magento, a platform large well-known brands trust as an online shopping solution.

GROWTH

Through dedicated project management and collaboration with the Premium Nature team, the social media response rate reached 100% in less than two weeks. This brand was so active that people felt they could reach out anywhere for proper customer support and quick responses resulted in wonderful reviews. Campaigns resulted in increased sales, wholesale clients, and increased shares and follows online.

Client:

Premium Nature

Project:

Brand Identity

Services:

eCommerce Website Design + Development

Social Media Management + Advertising

SEO + Blogging 

Email Marketing

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The Amazing Dog Stopper, a pet training product, came to BMGcreative to give their brand a professional overhaul and a custom Ecommerce website built for future growth.

BASIS

The Amazing Dog Stopper is a training device to keep your pooch from running away from you. Safe and easy use for any dog under 50 pounds, they trotted through our front door in need of an overall update of brand image and website, which was in HTML format without the ability to process orders.

METHODOLOGY

Using the client’s primary color scheme, we overhauled their logo, fonts, and graphics, giving it a modern feel and making it an attractive and retail-ready product. Their website now exudes a brand that is playful, with graphic elements from the wallpaper now being used in their packaging. On a personal level, we were able to keep Brandee, the face of their brand, as an integral part of the new look. Utilizing a platform from WooCommerce, online ordering is now a snap for the customer, and processing is a breeze for the owners.

GROWTH

The Amazing Dog Stopper brand now looks professional and credible both online and offline. The new packaging design presents the products in a playful way that catches the eye and engages potential customers. The new website allows the company to process payments and orders easily, efficiently on a reliable, secure platform.

Client:

Amazing Dog Stopper

Project:

Rebrand & Repackage

Services:

Rebranding

Logo Design

WordPress Website 

Ecommerce Website

Package Design

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Changes Treatment & Recovery Center: Transforming their digital presence.

BASIS

Changes is a treatment and recovery center based in South Florida, providing a range of drug and alcohol addiction services for those in need.  It’s also a very highly scrutinized industry, polluted by scammers trying to look like viable solutions.  Changes hadn’t done any kind of online image update since the early 2000’s, and were in need of a complete refresh and company overhaul.

METHODOLOGY

Because there was no need for an e-commerce platform, we decided on a brochure-style website to allow clickable links to describe all their available services. Arriving to us with an outdated, overly detailed logo that was red and orange, our redesign produced a cleaner and calmer logo, using a soothing color scheme of blue and green, more apt to their vertical.  The result of the redesign has led to us now providing services in blog writing to boost their web presence and SEO.

GROWTH

Changes Treatment & Recovery Center’s digital brand refresh was more than just new words and pictures. Their website traffic has increased, bounce rate has decreased and potential clients are interacting easily and instantly with the facility via chat. Visit https://www.changestreatmentcenter.com/ to see the final transformation.

Client:

Changes Treatment & Recovery

Project:

Digital Brand Refresh

Services:

Rebranding

Logo Design

WordPress Website 

SEO + Blogging

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Triston Casas: Prepping for the big leagues

BASIS

When we started working with Triston, he was an 18 year-old high school senior, slated to be a top pick in the Major League Baseball draft.  His father wanted to give Triston the best chance to succeed, and create an image for him, where he wouldn’t just be a name, but could grow with fans and a have a portal for successes, stats, and highlights.

METHODOLOGY

While the methodologies are the same as growing a company, we didn’t have to form a personality when it came to Triston.  We took his existing media kit and enhanced it to be on brand with his image.  Building him a brand new website that is easy to navigate for fans, we also grew his social media presence and handled syndicated PR releases leading up to the draft.  As a full service agency, we also created a personal video feature story that was sent to all 30 Major League Baseball teams prior to the draft. It moved the needle, as Triston was selected in the first round by the Boston Red Sox, and his family liked the feature so much, they negotiated for us to do a second one.

Client:

Triston Casas

Project:

360° Sports Marketing Campaign

Services:

Professional Photography

Custom Website 

Social Media

Video Production

Public Relations

Custom Media Kit

Video Production

Video Editing

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