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Published date : June 19, 2018

Changes Treatment & Recovery Center: Transforming their digital presence.

BASIS

Changes is a treatment and recovery center based in South Florida, providing a range of drug and alcohol addiction services for those in need.  It’s also a very highly scrutinized industry, polluted by scammers trying to look like viable solutions.  Changes hadn’t done any kind of online image update since the early 2000’s, and were in need of a complete refresh and company overhaul.

METHODOLOGY

Because there was no need for an e-commerce platform, we decided on a brochure-style website to allow clickable links to describe all their available services. Arriving to us with an outdated, overly detailed logo that was red and orange, our redesign produced a cleaner and calmer logo, using a soothing color scheme of blue and green, more apt to their vertical.  The result of the redesign has led to us now providing services in blog writing to boost their web presence and SEO.

GROWTH

Changes Treatment & Recovery Center’s digital brand refresh was more than just new words and pictures. Their website traffic has increased, bounce rate has decreased and potential clients are interacting easily and instantly with the facility via chat. Visit https://www.changestreatmentcenter.com/ to see the final transformation.

Client:

Changes Treatment & Recovery

Project:

Digital Brand Refresh

Services:

Rebranding

Logo Design

WordPress Website 

SEO + Blogging

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